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ZBRA · Zebra Technologies Corp
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ZBRA Zebra Technologies (ZBRA) Insider Trading, Ownership & Congress Trades

Industrials · General industrial machinery & equipment · CIK 0000877212
Form 144 · 2
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
314
13F, latest reported quarter

What the filings say about ZBRA

Insiders, 180 days
-$2.4M net sold
4 sellers · 0% of sales under a 10b5-1 plan
Congress, 1 year
No trades
Last one: sale, 2025-06-04
Planned sales (Form 144), 90 days
$1.5M
2 notices

Zebra Technologies insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, ZEBRA TECHNOLOGIES CORP insiders sold a net $2.4M of stock across 67 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-28.

Insider
Filed
Shares
Value
Since filing
Director
SELL
2026-08-11 SECtraded 2026-08-10
500
$188.8K
+0.9%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Aug 12, 2025.
  • The trade is 13.5% of the 3,708 shares held after it.
  • 1 other insider sold within 30 days.
  • 314 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Connly Linda sold about $188.8K of ZBRA on Aug 10, 2026; 1 other insider sold within 30 days and 314 funds added in the latest 13F quarter.
Chief Strategy Officer
SELL
2026-08-11 SECtraded 2026-08-07
3,500
$1.3M
+0.9%
Context
  • 6 earlier Form 4 trades (code P or S) here by this insider (6 sales), the last on Nov 12, 2024.
  • The trade is 67.7% of the 5,170 shares held after it.
  • 1 other insider sold within 30 days.
  • 314 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Strategy Officer Cho Michael sold about $1.3M of ZBRA on Aug 7, 2026, the largest insider sale at the company since 2021; 1 other insider sold within 30 days and 314 funds added in the latest 13F quarter.
Chief People Officer
SELL
2026-05-28 SECtraded 2026-05-26
500
$127.0K
+56.7%
Context
  • First Form 4 purchase or sale (code P or S) here by this insider on our record.
  • The trade is 13.5% of the 3,702 shares held after it.
  • 1 other insider sold within 30 days.
  • 314 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief People Officer Luff Loizides Melissa sold about $127.0K of ZBRA on May 26, 2026; 1 other insider sold within 30 days and 314 funds added in the latest 13F quarter.
SELL
2026-05-15 SECtraded 2026-05-14
3,000
$748.6K
+46.8%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Dec 15, 2021.
  • The trade is 48.5% of the 6,183 shares held after it.
  • 1 other insider sold within 30 days.
  • 314 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director ROBERTS JANICE M sold about $748.6K of ZBRA on May 14, 2026, the largest insider sale at the company since 2021; 1 other insider sold within 30 days and 314 funds added in the latest 13F quarter.
BUY
2026-03-16 SECtraded 2026-03-12
200
$41.1K
+82.6%
Context
  • 3 earlier Form 4 trades (code P or S) here by this insider (3 buys), the last on Feb 27, 2026.
  • +11.8% median (+11.8% mean) 90-day return after 2 previous buys.
  • The trade is 4.9% of the 4,056 shares held after it.
  • No other insider bought within 30 days.
  • 314 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Dhanasekaran Satish bought about $41.1K of ZBRA on Mar 12, 2026; 314 funds added in the latest 13F quarter.
67 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
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Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net -$2.4M over 180 days
-$1.5M over 90 days
below 56% of Industrials
Congress
no House purchase disclosed in the last 12 months
Funds
314 funds bought in last quarter
more than 74% of Industrials
Revenue
+8.3% year over year
more than 61% of Industrials
Margin
7.8% net margin
more than 63% of Industrials
Buybacks
$568.0M repurchased, FY to 2026-07-04
more than 89% of Industrials
Short interest
3.1% of the float short (float per yahoo 2026-10-27) · 3.3 days to cover · settled 2026-10-15
below 52% of Industrials
What changed in the last 30 days
Nothing new filed in the last 30 days

Watch ZBRA

A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.

The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+21.6%12M
-37%-16%+4%+25%2025-102025-122026-022026-042026-062026-082026-10 2026-08-07 · Cho Michael sold $1.3M2026-05-14 · ROBERTS JANICE M sold $748.6K2026-08-10 · Connly Linda sold $188.8K2025-11-18 · Dhanasekaran Satish bought $163.3K2026-05-26 · Luff Loizides Melissa sold $127.0K2026-02-27 · Dhanasekaran Satish bought $112.6K2025-11-18 · Dhanasekaran Satish bought $69.9K2026-03-12 · Dhanasekaran Satish bought $41.1K2026-03-05 · Kogl Cristen L sold $34.2K2026-03-05 · Armstrong Robert John Jr sold $2.1K2026-08-10 · LindaConnly filed to sell $188.9K2026-08-07 · Michael Cho filed to sell $1.3M
Insider buyInsider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns ZBRA: institutional holders (13F)

13F holdings, latest reported quarter
3,311,526 sh
$871.8M
2,617,838 sh
$689.1M
1,884,644 sh
$496.2M

Congress trades in ZBRA

STOCK Act disclosures, US House only, filed up to 45 days after the trade
Sold 2025-06-04 · disclosed 14 days later
$1,001 - $15,000
Sold 2025-06-04 · disclosed 14 days later
$15,001 - $50,000
Sold 2025-04-08 · disclosed 20 days later
$1,001 - $15,000
Sold 2024-09-04 · disclosed 2 days later
$1,001 - $15,000
Bought 2023-11-10 · disclosed 297 days later
$1,001 - $15,000

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

ZBRA planned insider sales (Form 144)

Notice of intent to sell, filed before any sale
LindaConnly
Filed 2026-08-10
$188.9K
Michael Cho
Filed 2026-08-07
$1.3M

ZBRA mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
FULLERTHALER BEHAVIORAL UNCONSTRAINED EQUITY
$45.3M position · as of 2026-06-30
4.7%
Ariel Fund
$105.0M position · as of 2026-06-30
3.6%
SUMMITRY EQUITY FUND
$2.3M position · as of 2026-07-31
3.1%
Virtus KAR Small-Mid Cap Core Fund
$32.4M position · as of 2026-06-30
3.0%
DAVENPORT INSIDER BUYING FUND
$2.8M position · as of 2026-06-30
2.9%
FAM VALUE FUND
$49.1M position · as of 2026-06-30
2.7%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Executive pay vs shareholder return
CEO pay, headline and as actually paid, against the company's return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$4.1M
$1.6M
$4.1M
-37%
+158%
2024
$4.3M
$5.8M
$4.3M
+51%
+200%
2023
$3.2M
$3.3M
$3.2M
+7%
+119%
2022
$3.6M
-$1.9M
$3.6M
+0%
+39%
2021
$3.3M
$6.9M
$3.3M
+133%
+94%
Tagged by the company under SEC Item 402(v). Returns are cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $2.4M sold by insiders over 180 days, 314 funds added last quarter, $1.5M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
Same sector, ranked by filing activity
Sector by SEC SIC code

ZBRA financials

Revenue growth
+8.3%
XBRL, annual
Net margin
7.8%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$5.8B
four quarters, 2025-06-29 to 2026-07-04
Net margin, TTM
+9.2%
net income over revenue, 2025-06-29 to 2026-07-04
Free cash flow, TTM
$904.0M
operating cash flow minus capex, 2025-06-29 to 2026-07-04
Debt to equity
0.81x
long-term 2026-07-04 plus current 2026-07-04; equity 2026-07-04
Cash flow to debt
0.35x
TTM operating cash flow over long-term 2026-07-04 plus current 2026-07-04
Return on equity
+15.3%
TTM net income over average of 2025-06-28 and 2026-07-04
Return on assets
+6.5%
TTM net income over average of 2025-06-28 and 2026-07-04
Return on invested capital
+11.3%
operating income after a 24.0% effective tax rate, over long-term 2026-07-04 plus current 2026-07-04 plus average of 2025-06-28 and 2026-07-04 minus cash
Return on capital employed
+15.6%
operating income (EBIT proxy) over average of 2025-06-28 and 2026-07-04 minus current liabilities
P/E, trailing
34.89x
close 2026-10-27 over four quarters of diluted EPS, 2025-06-29 to 2026-07-04
Enterprise value
$20.7B
market value at close 2026-10-27 on 2026-07-28 shares, plus long-term 2026-07-04 plus current 2026-07-04, minus cash 2026-07-04
FCF yield
+5.0%
TTM free cash flow over market value at close 2026-10-27
PEG, trailing
10.56x
P/E over trailing EPS growth of 3%: four quarters to 2026-07-04 against the four to 2025-06-28
Price as of 2026-10-27. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2025-122024-122023-122022-12
Revenue$5.4B$5.0B$4.6B$5.8B
Gross profit$2.6B$2.4B$2.1B$2.6B
Operating income$700.0M$742.0M$481.0M$529.0M
Net income$419.0M$528.0M$296.0M$463.0M
EPS (diluted)8.1810.185.728.80
Operating cash flow$917.0M$1.0B-$4.0M$488.0M
Cash$125.0M$901.0M$137.0M$105.0M
Long-term debt$2.4B$2.1B$2.0B$1.8B
Buybacks$587.0M$47.0M$52.0M$751.0M
SEC XBRL, fiscal years, as known on 2026-10-28

ZBRA Stock Sonar score 6/7 axes

Find similar shapesCompare

ZBRA ranks highest on risk and compliance (74th percentile) and growth (73rd), and lowest on insider conviction (20th), among Industrials peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
64
Inputs
  • Return on equity+15.3% · 69 pct, sector of 198
  • Return on assets+6.5% · 65 pct, sector of 224
  • Return on invested capital+11.3% · 45 pct, sector of 107
  • Return on capital employed+15.6% · 78 pct, sector of 195
Financial health
42
Inputs
  • Debt to equity0.81x · 24 pct, sector of 215
  • Cash flow to debt0.35x · 59 pct, sector of 173
Growth
73
Inputs
  • Revenue growth, YoY+8.3% · 61 pct, sector of 255
  • Backlog growth, YoY+48.1% · 84 pct, sector of 90
Insider conviction
20
Inputs
  • Net Form 4 buying (codes P and S), 180d-$2.4M · 41 pct, sector of 171
  • Insider buyers, 180d0 · 0 pct, sector of 173
Institutional and government
64
Inputs
  • Funds adding, latest quarter314 · 74 pct, sector of 200
  • Congress net buyers, 365dno Congress trades in 365 days
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quarters$370K · 53 pct, sector of 67
Risk and compliance
74
Inputs
  • Short interest, % of float+3.1% · 62 pct, sector of 271
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5y0.00 per $1B · 100 pct, sector of 192
  • New text in Risk Factors, latest 10-K+9.3% · 59 pct, sector of 197
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

ZBRA filings, in plain words

Are Zebra Technologies insiders buying or selling ZBRA?

In the 180 days to 2026-10-28, Zebra Technologies insiders were net sellers, a net $2.4M across purchases and sales reported on Form 4, by 4 sellers.

Have members of Congress traded ZBRA?

Yes, but not in the year to 2026-10-28; the latest on record is a sale by Kelly Louise Morrison dated 2025-06-04.

Are there planned insider sales of ZBRA?

Yes. 2 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-28, covering $1.5M of stock; the latest, by LindaConnly, was filed 2026-08-10.

Read the full summary

In the 180 days to 2026-10-28, Zebra Technologies insiders were net sellers of ZBRA, a net $2.4M across purchases and sales reported on Form 4 by 4 sellers. None of the 4 insider sales was flagged as made under a Rule 10b5-1 plan. Members of Congress have disclosed trades in ZBRA, none in the last year; the latest on record is a sale by Kelly Louise Morrison dated 2025-06-04. Insiders filed 2 Form 144 notices of intent to sell in the 90 days to 2026-10-28, covering $1.5M of stock. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.

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