WIX Wix.com (WIX) Insider Trading, Ownership & Congress Trades
What the filings say about WIX
Wix.com insider trades (Form 4)
Over the last 180 days, Wix.com Ltd. insiders sold a net $3.2M of stock across 23 Form 4 purchases and sales, with 6 insiders buying. Source: SEC Form 4 filings, as of 2026-10-28.
Foreign private issuer: most of its insiders are exempt from SEC Form 4, but some still file it; those filings are listed below, and the record may be incomplete.
Context
- 2 earlier Form 4 trades (code P or S) here by this insider (2 buys), the last on Aug 31, 2026.
- The trade is 0.1% of the 485,571 shares held after it.
- 6 other insiders sold within 30 days.
- 110 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Abrahami Avishai sold about $62.1K of WIX on Sep 1, 2026; 6 other insiders sold within 30 days and 110 funds added in the latest 13F quarter.Context
- 2 earlier Form 4 trades (code P or S) here by this insider (2 buys), the last on Aug 31, 2026.
- The trade is 0.9% of the 6,317 shares held after it.
- 6 other insiders sold within 30 days.
- 110 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Abrahami Avishai sold about $5.2K of WIX on Sep 1, 2026; 6 other insiders sold within 30 days and 110 funds added in the latest 13F quarter.Context
- 5 earlier Form 4 trades (code P or S) here by this insider (2 buys, 3 sales), the last on Aug 31, 2026.
- The trade is 0.1% of the 554,201 shares held after it.
- 6 other insiders sold within 30 days.
- 110 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President Zohar Nir sold about $35.7K of WIX on Sep 1, 2026; 6 other insiders sold within 30 days and 110 funds added in the latest 13F quarter.Context
- 5 earlier Form 4 trades (code P or S) here by this insider (2 buys, 3 sales), the last on Aug 31, 2026.
- The trade is 0.2% of the 108,475 shares held after it.
- 6 other insiders sold within 30 days.
- 110 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President Zohar Nir sold about $25.7K of WIX on Sep 1, 2026; 6 other insiders sold within 30 days and 110 funds added in the latest 13F quarter.Context
- 1 earlier Form 4 trade (code P or S) here by this insider (1 buy), the last on Aug 31, 2026.
- The trade is 0.2% of the 221,111 shares held after it.
- 6 other insiders sold within 30 days.
- 110 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: CFO Shemesh Lior sold about $43.3K of WIX on Sep 1, 2026; 6 other insiders sold within 30 days and 110 funds added in the latest 13F quarter.Watch WIX
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Who owns WIX: institutional holders (13F)
Congress trades in WIX
Activist and 5% holders (13D/13G)
WIX planned insider sales (Form 144)
WIX mutual fund holders (N-PORT)
WIX financials
| 2025-12 | 2024-12 | 2023-12 | 2022-12 | |
|---|---|---|---|---|
| Revenue | $2.0B | $1.8B | $1.6B | $1.4B |
| Gross profit | $1.4B | $1.2B | $1.0B | $861.4M |
| Operating income | $1.8M | $100.1M | -$24.4M | -$285.4M |
| Net income | $50.6M | $138.3M | $33.1M | -$424.9M |
| EPS (diluted) | 0.88 | 2.36 | 0.57 | -7.33 |
| Operating cash flow | $582.9M | $497.4M | $248.2M | $37.2M |
| Cash | $311.4M | $660.9M | $609.6M | $244.7M |
| Buybacks | $575.0M | $466.3M | $127.0M | $231.9M |
WIX Stock Sonar score 4/7 axes
Find similar shapesCompareWIX ranks highest on insider conviction (85th percentile) and growth (55th), and lowest on risk and compliance (10th), among Software & IT peers.
4 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
WIX filings, in plain words
Are Wix.com insiders buying or selling WIX?
In the 180 days to 2026-10-28, Wix.com insiders were net sellers, a net $3.2M: $185.7K of purchases and $3.4M of sales reported on Form 4, by 6 buyers and 7 sellers.
Are there planned insider sales of WIX?
Yes. 5 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-28, covering $3.1M of stock; the latest, by Avishai Abrahami, was filed 2026-09-02.
Read the full summary
In the 180 days to 2026-10-28, Wix.com insiders were net sellers of WIX, a net $3.2M across purchases and sales reported on Form 4 by 6 buyers and 7 sellers. Sales outweighed purchases more than tenfold by value. 6 different insiders reported purchases within the last 90 days, a cluster buy, which is rarer than a single purchase. 47% of the 15 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. Insiders filed 5 Form 144 notices of intent to sell in the 90 days to 2026-10-28, covering $3.1M of stock. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.
