CRM Salesforce (CRM) Insider Trading, Ownership & Congress Trades
Software & IT · Services-prepackaged software · CIK 0001108524
Congress · 2Form 144 · 2
Funds added, last quarter
1,029
13F, latest reported quarter
Conversions, 180 days
42
Codes C/M, not in net · $0 priced
What the filings say about CRM
Insiders, 180 days
-$173.3K net sold
1 buyer · 1 seller · 0% of sales under a 10b5-1 plan
Congress, 1 year
2 bought · 3 sold
Latest: sale, 2026-09-24
Planned sales (Form 144), 90 days
$2.4M
2 notices
Salesforce insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, Salesforce, Inc. insiders sold a net $173.3K of stock across 4,660 Form 4 purchases and sales, with 1 insider buying. Source: SEC Form 4 filings, as of 2026-10-27.
Insider
Filed
Shares
Value
Since filing
Context
- 3 earlier Form 4 trades (code P or S) here by this insider (3 buys), the last on Mar 18, 2026.
- -16.4% median (-12.5% mean) 90-day return after 3 previous buys.
- The trade is 22.3% of the 18,748 shares held after it.
- No other insider bought within 30 days.
- 1,029 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Kirk David Blair bought about $999.5K of CRM on Sep 18, 2026; 1,029 funds added in the latest 13F quarter.Context
- 2 earlier Form 4 trades (code P or S) here by this insider (2 sales), the last on Jun 11, 2024.
- The trade is 16.6% of the 8,519 shares held after it.
- No other insider sold within 30 days.
- 1,029 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Conway Craig sold about $369.4K of CRM on Sep 4, 2026; 1,029 funds added in the latest 13F quarter.Context
- 2 earlier Form 4 trades (code P or S) here by this insider (2 sales), the last on Jun 11, 2024.
- The trade is 56.7% of the 5,437 shares held after it.
- No other insider sold within 30 days.
- 1,029 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Conway Craig sold about $803.4K of CRM on Sep 4, 2026; 1,029 funds added in the latest 13F quarter.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 6.6% of the 7,450 shares held after it.
- 1 other insider bought within 30 days.
- 1,029 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director ALBER LAURA bought about $95.5K of CRM on Mar 19, 2026; 1 other insider bought within 30 days and 1,029 funds added in the latest 13F quarter.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 21.8% of the 9,530 shares held after it.
- 1 other insider bought within 30 days.
- 1,029 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director ALBER LAURA bought about $404.7K of CRM on Mar 19, 2026; 1 other insider bought within 30 days and 1,029 funds added in the latest 13F quarter.4,660 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net -$173.3K over 180 days
-$173.3K over 90 days
more than 69% of Software & IT
Congress
2 members bought in the last year
more than 72% of Software & IT
Funds
1,029 funds bought in last quarter
more than 98% of Software & IT
Revenue
+9.6% year over year
more than 50% of Software & IT
Margin
18.0% net margin
more than 83% of Software & IT
Buybacks
$27.3B repurchased, FY to 2026-07-31
the highest in Software & IT
Short interest
4.1% of the float short (float per yahoo 2026-10-26) · 2.6 days to cover · settled 2026-09-30
more than 56% of Software & IT
What changed in the last 30 days
Oct 7Rep. Maria Elvira Salazar sold $1.0K to $15K, disclosed 13 days after the trade
Why it matters
House members report a bracket, not an exact amount, and have 45 days to do it; the trade is weeks old when it becomes public.
Watch CRM
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
-2.5%12M
Insider buyInsider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns CRM: institutional holders (13F)
13F holdings, latest reported quarter
72,748,909 sh
$11.4B
52,065,228 sh
$8.2B
44,869,478 sh
$7.1B
23,311,316 sh
$3.7B
19,814,297 sh
$3.1B
Congress trades in CRM
STOCK Act disclosures, US House only, filed up to 45 days after the trade
Sold 2026-09-24 · disclosed 13 days later
$1,001 - $15,000
Bought 2026-06-02 · disclosed 35 days later
$15,001 - $50,000
Bought 2026-04-06 · disclosed 32 days later
$15,001 - $50,000
Sold 2026-02-26 · disclosed 8 days later
$15,001 - $50,000
Sold 2026-02-26 · disclosed 8 days later
$1,001 - $15,000
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
CRM planned insider sales (Form 144)
Notice of intent to sell, filed before any sale
CRAIG CONWAY
Filed 2026-09-04
$1.2M
SUNDEEP REDDY
Filed 2026-08-27
$1.2M
CRM mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
Rule One Fund
$15.0M position · as of 2026-06-30
7.9%
Oakmark Select Fund
$534.8M position · as of 2026-06-30
6.4%
DIAMOND HILL SELECT FUND
$28.6M position · as of 2026-06-30
5.3%
iShares Expanded Tech-Software Sector ETF
$650.8M position · as of 2026-06-30
4.8%
THE NIGHTVIEW FUND
$1.4M position · as of 2026-07-31
4.5%
First Trust Dow Jones Internet Index Fund
$204.5M position · as of 2026-06-30
4.1%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Corporate PAC
The company's PAC: committee totals only, never individual donors (FEC).
Salesforce, Inc Voluntary Political Participation Network
Cycle 2026 · $36K spent
$44.7K
Federal Election Commission, matched by the PAC's connected organisation
Executive pay vs shareholder return · Marc Benioff
CEO pay, headline and as actually paid, against the company's
return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$49.4M
-$49.2M
$16.4M
-6%
+157%
2024
$55.1M
$87.1M
$18.8M
+51%
+98%
2023
$39.6M
$100.6M
$13.8M
+25%
+51%
Tagged by the company under SEC Item 402(v). Returns are
cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $173.3K sold by insiders over 180 days, 1,029 funds added last quarter, 2 House member(s) bought in 12 months, disclosed weeks after the trade, $2.4M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
CRM financials
Revenue growth
+9.6%
XBRL, annual
Net margin
18.0%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$43.9B
four quarters, 2025-08-01 to 2026-07-31
Revenue, TTM CRM
| FY Jan 2026 | $41.5B |
| FY Jan 2025 | $37.9B |
| FY Jan 2024 | $34.9B |
| FY Jan 2023 | $31.4B |
| FY Jan 2022 | $26.5B |
| Jul 2026 | $11.3B |
| Apr 2026 | $11.1B |
| Jan 2026 | $11.2B |
| Oct 2025 | $10.3B |
| Jul 2025 | $10.2B |
| Apr 2025 | $9.8B |
| Jan 2025 | $10.0B |
| Oct 2024 | $9.4B |
At each fiscal year end
Single quarter
Net margin, TTM
+22.0%
net income over revenue, 2025-08-01 to 2026-07-31
Net margin, TTM CRM
| FY Jan 2026 | +18.0% |
| FY Jan 2025 | +16.4% |
| FY Jan 2024 | +11.9% |
| FY Jan 2023 | +0.7% |
| FY Jan 2022 | +5.5% |
| Jul 2026 | +31.1% |
| Apr 2026 | +18.9% |
| Jan 2026 | +17.3% |
| Oct 2025 | +20.3% |
| Jul 2025 | +18.4% |
| Apr 2025 | +15.7% |
| Jan 2025 | +17.1% |
| Oct 2024 | +16.2% |
At each fiscal year end
Single quarter
Free cash flow, TTM
$15.2B
operating cash flow minus capex, 2025-08-01 to 2026-07-31
Free cash flow, TTM CRM
| FY Jan 2026 | $14.4B |
| FY Jan 2025 | $12.4B |
| FY Jan 2024 | $9.5B |
| FY Jan 2023 | $6.3B |
| FY Jan 2022 | $5.3B |
| Jul 2026 | $1.1B |
| Apr 2026 | $6.6B |
| Jan 2026 | $5.3B |
| Oct 2025 | $2.2B |
| Jul 2025 | $605.0M |
| Apr 2025 | $6.3B |
| Jan 2025 | $3.8B |
| Oct 2024 | $1.8B |
At each fiscal year end
Single quarter
Debt to equity
1.02x
long-term 2026-07-31 plus current 2026-07-31; equity 2026-07-31
Debt to equity CRM
| FY Jan 2026 | 0.24x |
| FY Jan 2025 | 0.14x |
| FY Jan 2024 | 0.16x |
| FY Jan 2023 | 0.18x |
| FY Jan 2022 | 0.18x |
| Jul 2026 | 1.02x |
| Apr 2026 | 1.15x |
| Jan 2026 | 0.24x |
| Oct 2025 | 0.14x |
| Jul 2025 | 0.14x |
| Apr 2025 | 0.14x |
| Jan 2025 | 0.14x |
| Oct 2024 | 0.14x |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
0.40x
TTM operating cash flow over long-term 2026-07-31 plus current 2026-07-31
Cash flow to debt CRM
| FY Jan 2026 | 1.04x |
| FY Jan 2025 | 1.55x |
| FY Jan 2024 | 1.09x |
| FY Jan 2023 | 0.67x |
| FY Jan 2022 | 0.57x |
| Jul 2026 | 0.40x |
| Apr 2026 | 0.39x |
| Jan 2026 | 1.04x |
| Oct 2025 | 1.60x |
| Jul 2025 | 1.56x |
| Apr 2025 | 1.58x |
| Jan 2025 | 1.55x |
| Oct 2024 | 1.49x |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
+19.4%
TTM net income over average of 2025-07-31 and 2026-07-31
Return on equity CRM
| FY Jan 2026 | +12.4% |
| FY Jan 2025 | +10.3% |
| FY Jan 2024 | +7.0% |
| FY Jan 2023 | +0.4% |
| FY Jan 2022 | +2.9% |
| Jul 2026 | +19.4% |
| Apr 2026 | +16.9% |
| Jan 2026 | +12.4% |
| Oct 2025 | +12.2% |
| Jul 2025 | +11.2% |
| Apr 2025 | +10.3% |
| Jan 2025 | +10.3% |
| Oct 2024 | +10.2% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
+9.3%
TTM net income over average of 2025-07-31 and 2026-07-31
Return on assets CRM
| FY Jan 2026 | +6.9% |
| FY Jan 2025 | +6.1% |
| FY Jan 2024 | +4.2% |
| FY Jan 2023 | +0.2% |
| FY Jan 2022 | +1.8% |
| Jul 2026 | +9.3% |
| Apr 2026 | +7.8% |
| Jan 2026 | +6.9% |
| Oct 2025 | +7.7% |
| Jul 2025 | +7.0% |
| Apr 2025 | +6.4% |
| Jan 2025 | +6.1% |
| Oct 2024 | +6.5% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
+8.5%
operating income after a 22.2% effective tax rate, over long-term 2026-07-31 plus current 2026-07-31 plus average of 2025-07-31 and 2026-07-31 minus cash
Return on invested capital CRM
| FY Jan 2026 | +9.8% |
| FY Jan 2025 | +10.0% |
| FY Jan 2024 | +6.9% |
| FY Jan 2023 | n/a |
| FY Jan 2022 | +0.9% |
| Jul 2026 | +8.5% |
| Apr 2026 | +8.9% |
| Jan 2026 | +9.8% |
| Oct 2025 | +11.4% |
| Jul 2025 | +11.1% |
| Apr 2025 | +10.5% |
| Jan 2025 | +10.0% |
| Oct 2024 | +9.8% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
+11.0%
operating income (EBIT proxy) over average of 2025-07-31 and 2026-07-31 minus current liabilities
Return on capital employed CRM
| FY Jan 2026 | +11.1% |
| FY Jan 2025 | +9.7% |
| FY Jan 2024 | +6.9% |
| FY Jan 2023 | +1.4% |
| FY Jan 2022 | +0.9% |
| Jul 2026 | +11.0% |
| Apr 2026 | +11.4% |
| Jan 2026 | +11.1% |
| Oct 2025 | +11.4% |
| Jul 2025 | +10.9% |
| Apr 2025 | +10.1% |
| Jan 2025 | +9.7% |
| Oct 2024 | +9.8% |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
22.66x
close 2026-10-23 over four quarters of diluted EPS, 2025-08-01 to 2026-07-31
P/E, trailing CRM
| FY Jan 2026 | 27.18x |
| FY Jan 2025 | 53.64x |
| FY Jan 2024 | 66.93x |
| FY Jan 2023 | 799.86x |
| FY Jan 2022 | 157.18x |
| Jul 2026 | 16.77x |
| Apr 2026 | 20.43x |
| Jan 2026 | 27.18x |
| Oct 2025 | 34.72x |
| Jul 2025 | 37.49x |
| Apr 2025 | 41.99x |
| Jan 2025 | 53.64x |
| Oct 2024 | 47.92x |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
$235.6B
market value at close 2026-10-23 on 2026-08-20 shares, plus long-term 2026-07-31 plus current 2026-07-31, minus cash 2026-07-31
Enterprise value CRM
| FY Jan 2026 | $206.0B |
| FY Jan 2025 | $326.6B |
| FY Jan 2024 | $273.0B |
| FY Jan 2023 | $171.6B |
| FY Jan 2022 | $234.3B |
| Jul 2026 | $181.7B |
| Apr 2026 | $193.3B |
| Jan 2026 | $206.0B |
| Oct 2025 | $247.4B |
| Jul 2025 | $245.0B |
| Apr 2025 | $255.7B |
| Jan 2025 | $326.6B |
| Oct 2024 | $279.0B |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
+7.4%
TTM free cash flow over market value at close 2026-10-23
FCF yield CRM
| FY Jan 2026 | +7.2% |
| FY Jan 2025 | +3.8% |
| FY Jan 2024 | +3.5% |
| FY Jan 2023 | +3.8% |
| FY Jan 2022 | +2.3% |
| Jul 2026 | +10.1% |
| Apr 2026 | +9.0% |
| Jan 2026 | +7.2% |
| Oct 2025 | +5.2% |
| Jul 2025 | +5.1% |
| Apr 2025 | +4.9% |
| Jan 2025 | +3.8% |
| Oct 2024 | +4.3% |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
0.38x
P/E over trailing EPS growth of 59%: four quarters to 2026-07-31 against the four to 2025-07-31
PEG, trailing CRM
| FY Jan 2026 | 1.20x |
| FY Jan 2025 | 1.04x |
| FY Jan 2024 | 0.04x |
| FY Jan 2023 | n/a |
| FY Jan 2022 | n/a |
| Jul 2026 | 0.28x |
| Apr 2026 | 0.58x |
| Jan 2026 | 1.20x |
| Oct 2025 | 1.49x |
| Jul 2025 | 1.89x |
| Apr 2025 | 2.78x |
| Jan 2025 | 1.04x |
| Oct 2024 | 0.37x |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2026-01 | 2025-01 | 2024-01 | 2023-01 | |
|---|---|---|---|---|
| Revenue | $41.5B | $37.9B | $34.9B | $31.4B |
| Gross profit | $32.3B | $29.3B | $26.3B | $23.0B |
| Operating income | $8.3B | $7.2B | $5.0B | $1.0B |
| Net income | $7.5B | $6.2B | $4.1B | $208.0M |
| EPS (diluted) | 7.80 | 6.36 | 4.20 | 0.21 |
| Operating cash flow | $15.0B | $13.1B | $10.2B | $7.1B |
| Cash | $7.3B | $8.8B | $8.5B | $7.0B |
| Long-term debt | $10.4B | $8.4B | $8.4B | $9.4B |
| Buybacks | $12.6B | $7.8B | $7.6B | $4.0B |
| Dividends paid | $1.6B | $1.5B | $0 | $0 |
SEC XBRL, fiscal years, as known on 2026-10-27
CRM Stock Sonar score 6/7 axes
Find similar shapesCompareCRM ranks highest on institutional and government (70th percentile) and insider conviction (68th), and lowest on risk and compliance (34th), among Software & IT peers.
6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
CRM filings, in plain words
Are Salesforce insiders buying or selling CRM?
In the 180 days to 2026-10-27, Salesforce insiders were net sellers, a net $173.3K: $999.5K of purchases and $1.2M of sales reported on Form 4, by 1 buyer and 1 seller.
Have members of Congress traded CRM?
Yes. In the year to 2026-10-27, 2 House members disclosed buying CRM and 3 House members disclosed selling it; the latest on record is a sale by Maria Elvira Salazar dated 2026-09-24.
Are there planned insider sales of CRM?
Yes. 2 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-27, covering $2.4M of stock; the latest, by CRAIG CONWAY, was filed 2026-09-04.
Read the full summary
In the 180 days to 2026-10-27, Salesforce insiders were net sellers of CRM, a net $173.3K across purchases and sales reported on Form 4 by 1 buyer and 1 seller. In the year to 2026-10-27, 2 members of Congress disclosed buying CRM and 3 members disclosed selling it; the latest on record is a sale by Maria Elvira Salazar dated 2026-09-24. Insiders filed 2 Form 144 notices of intent to sell in the 90 days to 2026-10-27, covering $2.4M of stock. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.
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