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VRA · Vera Bradley, Inc.
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VRA Vera Bradley (VRA) Insider Trading, Ownership & Congress Trades

Consumer Goods · Leather & leather products · CIK 0001495320
Cluster · 3 insidersC-suite buying · 1
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
30
13F, latest reported quarter

What the filings say about VRA

Insiders, 180 days
+$265.0K net bought
3 buyers

Vera Bradley insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, Vera Bradley, Inc. insiders bought a net $265.0K of stock across 15 Form 4 purchases and sales, with 3 insiders buying. Source: SEC Form 4 filings, as of 2026-10-28.

Insider
Filed
Shares
Value
Since filing
BUY
2026-10-07 SECtraded 2026-10-06
10,000
$50.2K
+17.1%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 buy), the last on Sep 25, 2026.
  • The trade is 80.0% of the 12,500 shares held after it.
  • No other insider bought within 30 days.
  • 30 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Brockman Ivan bought about $50.2K of VRA on Oct 6, 2026; 30 funds added in the latest 13F quarter.
BUY
2026-09-29 SECtraded 2026-09-25
2,500
$10.0K
+28.8%
Context
  • First Form 4 purchase or sale (code P or S) here by this insider on our record.
  • The trade is 100.0% of the 2,500 shares held after it.
  • No other insider bought within 30 days.
  • 30 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Brockman Ivan bought about $10.0K of VRA on Sep 25, 2026; 30 funds added in the latest 13F quarter.
Chief Executive Officer
BUY
2026-06-16 SECtraded 2026-06-12
28,901
$111.8K
+57.8%
Context
  • 2 earlier Form 4 trades (code P or S) here by this insider (2 buys), the last on Dec 12, 2025.
  • +47.6% median (+47.6% mean) 90-day return after 2 previous buys.
  • The trade is 21.3% of the 135,623 shares held after it.
  • 1 other insider bought within 30 days.
  • 30 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Bickley Ian bought about $111.8K of VRA on Jun 12, 2026; 1 other insider bought within 30 days and 30 funds added in the latest 13F quarter.
BUY
2026-06-16 SECtraded 2026-06-12
24,926
$93.0K
+57.8%
Context
  • 3 earlier Form 4 trades (code P or S) here by this insider (3 buys), the last on Dec 15, 2025.
  • +73.3% median (+58.3% mean) 90-day return after 3 previous buys.
  • The trade is 3.8% of the 650,000 shares held after it.
  • 1 other insider bought within 30 days.
  • 30 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Meslow Andrew bought about $93.0K of VRA on Jun 12, 2026; 1 other insider bought within 30 days and 30 funds added in the latest 13F quarter.
BUY
2025-12-15 SEC
50,000
$96.5K
+174.2%
Context
  • 2 earlier Form 4 trades (code P or S) here by this insider (2 buys), the last on Dec 12, 2025.
  • +47.6% median (+47.6% mean) 90-day return after 2 previous buys.
  • The trade is 8.3% of the 600,000 shares held after it.
  • 1 other insider bought within 30 days.
  • 30 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Meslow Andrew bought about $96.5K of VRA on Dec 15, 2025; 1 other insider bought within 30 days and 30 funds added in the latest 13F quarter.
15 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
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Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net +$265.0K over 180 days
+$60.2K over 90 days
more than 87% of Consumer Goods
Congress
no House purchase disclosed in the last 12 months
Funds
30 funds bought in last quarter
below 72% of Consumer Goods
Revenue
-15.4% year over year
below 89% of Consumer Goods
Margin
-17.7% net margin
below 80% of Consumer Goods
Buybacks
no share repurchases reported
Short interest
3.1% of the float short (float per yahoo 2026-10-26) · 1.0 days to cover · settled 2026-09-30
below 55% of Consumer Goods
What changed in the last 30 days
Oct 7Director Brockman Ivan bought $60.2K (2 trades, Sep 25 to Oct 6)

Watch VRA

A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.

The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+162.1%12M
-21%+43%+106%+170%2025-102025-122026-022026-042026-062026-082026-10 2025-12-12 · Meslow Andrew bought $495.0K2026-06-12 · Bickley Ian bought $111.8K2025-12-12 · Bickley Ian bought $102.8K2025-12-15 · Meslow Andrew bought $96.5K2026-06-12 · Meslow Andrew bought $93.0K2026-10-06 · Brockman Ivan bought $50.2K2026-09-25 · Brockman Ivan bought $10.0K
Insider buy
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns VRA: institutional holders (13F)

13F holdings, latest reported quarter
$5.0M

Congress trades in VRA

No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

VRA planned insider sales (Form 144)

No planned-sale notices
No insider has filed to sell. Watch this after a run-up.

VRA mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
Ultra-Small Company Fund
$687.7K position · as of 2026-06-30
0.7%
Royce Micro-Cap Fund
$1.4M position · as of 2026-06-30
0.3%
Royce Capital Fund - Micro-Cap Portfolio
$453.9K position · as of 2026-06-30
0.3%
Ultra-Small Company Market Fund
$175.4K position · as of 2026-06-30
0.1%
iShares Micro-Cap ETF
$260.3K position · as of 2026-06-30
0.0%
EA Bridgeway Omni Small-Cap Value ETF
$335.5K position · as of 2026-06-30
0.0%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
3 insiders reported buying shares.
The record shows a net $265.0K bought by insiders over 180 days, 30 funds added last quarter. Each figure is a federal filing, dated the day it went public.
Same sector, ranked by filing activity
Sector by SEC SIC code

VRA financials

Revenue growth
-15.4%
XBRL, annual
Net margin
-17.7%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$274.5M
four quarters, 2025-08-03 to 2026-08-01
Net margin, TTM
-3.7%
net income over revenue, 2025-08-03 to 2026-08-01
Free cash flow, TTM
$29.3M
operating cash flow minus capex, 2025-08-03 to 2026-08-01
Debt to equity
0.08x
long-term debt only, 2025-11-01 (9 months older than the period end); equity 2026-08-01
Cash flow to debt
3.10x
TTM operating cash flow over long-term debt only, 2025-11-01 (9 months older than the period end)
Return on equity
-7.4%
TTM net income over average of 2025-08-02 and 2026-08-01
Return on assets
-4.0%
TTM net income over average of 2025-08-02 and 2026-08-01
Return on invested capital
n/a
pre-tax loss, no effective tax rate to apply
Return on capital employed
-5.0%
operating income (EBIT proxy) over average of 2025-08-02 and 2026-08-01 minus current liabilities
P/E, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
Enterprise value
$146.4M
market value at close 2026-10-26 on 2026-09-08 shares, plus long-term debt only, 2025-11-01 (9 months older than the period end), minus cash 2026-08-01
FCF yield
+17.2%
TTM free cash flow over market value at close 2026-10-26
PEG, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
Price as of 2026-10-26. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2026-012025-022024-022023-01
Revenue$269.7M$372.0M$470.8M$500.0M
Gross profit$125.0M$158.8M$204.0M$238.9M
Operating income-$31.9M-$28.8M$11.6M-$94.9M
Net income-$47.8M-$62.2M$7.8M-$59.7M
EPS (diluted)-1.71-2.150.25-1.90
Operating cash flow-$10.0M-$14.1M$48.0M-$13.4M
Cash$18.5M$28.6M$77.3M$46.6M
Long-term debtn/a$0n/an/a
Buybacks$0$21.8M$2.2M$18.1M
SEC XBRL, fiscal years, as known on 2026-10-28

VRA Stock Sonar score 6/7 axes

Find similar shapesCompare

VRA ranks highest on insider conviction (90th percentile) and financial health (77th), and lowest on growth (11th), among Consumer Goods peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
27
Inputs
  • Return on equity-7.4% · 27 pct, sector of 105
  • Return on assets-4.0% · 33 pct, sector of 124
  • Return on invested capitalpre-tax loss, no effective tax rate to apply
  • Return on capital employed-5.0% · 21 pct, sector of 108
Financial health
77
Inputs
  • Debt to equity0.08x · 69 pct, sector of 112
  • Cash flow to debt3.10x · 85 pct, sector of 96
Growth
11
Inputs
  • Revenue growth, YoY-15.4% · 11 pct, sector of 145
  • Backlog growth, YoYno backlog line filed, or no year-earlier backlog
Insider conviction
90
Inputs
  • Net Form 4 buying (codes P and S), 180d$265K · 87 pct, sector of 80
  • Insider buyers, 180d3 · 92 pct, sector of 80
Institutional and government
28
Inputs
  • Funds adding, latest quarter30 · 28 pct, sector of 123
  • Congress net buyers, 365dno Congress trades in 365 days
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quartersno lobbying filings in the last four quarters
Risk and compliance
74
Inputs
  • Short interest, % of float+3.1% · 54 pct, sector of 157
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5y0.00 per $1B · 100 pct, sector of 102
  • New text in Risk Factors, latest 10-K+10.0% · 68 pct, sector of 111
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

VRA filings, in plain words

Are Vera Bradley insiders buying or selling VRA?

In the 180 days to 2026-10-28, Vera Bradley insiders were net buyers, a net $265.0K across purchases and sales reported on Form 4, by 3 buyers.

Read the full summary

In the 180 days to 2026-10-28, Vera Bradley insiders were net buyers of VRA, a net $265.0K across purchases and sales reported on Form 4 by 3 buyers. 3 insiders reported purchases in that window. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.

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