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ELF · E.L.F. Beauty, Inc.
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ELF e.l.f. Beauty (ELF) Insider Trading, Ownership & Congress Trades

Consumer Goods · Perfumes, cosmetics & other toilet preparations · CIK 0001600033
Form 144 · 6
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
216
13F, latest reported quarter
Conversions, 180 days
4
Codes C/M, not in net · $5.2M priced

What the filings say about ELF

Insiders, 180 days
-$21.5M net sold
7 sellers · 31% of sales under a 10b5-1 plan
Congress, 1 year
0 bought · 1 sold
Latest: sale, 2025-12-16
Planned sales (Form 144), 90 days
$10.5M
6 notices

e.l.f. Beauty insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, e.l.f. Beauty, Inc. insiders sold a net $21.5M of stock across 768 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-27.

Insider
Filed
Shares
Value
Since filing
SVP, Operations
SELL
2026-10-19 SECtraded 2026-10-15
7,926
$873.1K
-0.4%
Context
  • 81 earlier Form 4 trades (code P or S) here by this insider (81 sales), the last on Oct 12, 2026.
  • The trade is 6.7% of the 119,005 shares held after it.
  • 1 other insider sold within 30 days.
  • 216 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: SVP, Operations Franks Joshua Allen sold about $873.1K of ELF under a 10b5-1 plan on Oct 15, 2026; 1 other insider sold within 30 days and 216 funds added in the latest 13F quarter.
SVP, Operations
SELL
2026-10-14 SECtraded 2026-10-12
8,366
$920.3K
-1.6%
Context
  • 80 earlier Form 4 trades (code P or S) here by this insider (80 sales), the last on Sep 8, 2026.
  • The trade is 6.6% of the 126,931 shares held after it.
  • 1 other insider sold within 30 days.
  • 216 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: SVP, Operations Franks Joshua Allen sold about $920.3K of ELF under a 10b5-1 plan on Oct 12, 2026; 1 other insider sold within 30 days and 216 funds added in the latest 13F quarter.
Chief Executive Officer
SELL
2026-10-05 SECtraded 2026-10-01
23,072
$2.4M
+11.1%
Context
  • 420 earlier Form 4 trades (code P or S) here by this insider (420 sales), the last on Jul 1, 2026.
  • The trade is 14.6% of the 158,424 shares held after it.
  • 2 other insiders sold within 30 days.
  • 216 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer AMIN TARANG sold about $2.4M of ELF under a 10b5-1 plan on Oct 1, 2026; 2 other insiders sold within 30 days and 216 funds added in the latest 13F quarter.
Chief Executive Officer
SELL
2026-10-05 SECtraded 2026-10-01
21,902
$2.3M
+11.1%
Context
  • 420 earlier Form 4 trades (code P or S) here by this insider (420 sales), the last on Jul 1, 2026.
  • The trade is 16.0% of the 136,522 shares held after it.
  • 2 other insiders sold within 30 days.
  • 216 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer AMIN TARANG sold about $2.3M of ELF under a 10b5-1 plan on Oct 1, 2026; 2 other insiders sold within 30 days and 216 funds added in the latest 13F quarter.
Chief Executive Officer
SELL
2026-10-05 SECtraded 2026-10-01
2,026
$212.7K
+11.1%
Context
  • 420 earlier Form 4 trades (code P or S) here by this insider (420 sales), the last on Jul 1, 2026.
  • The trade is 1.5% of the 134,496 shares held after it.
  • 2 other insiders sold within 30 days.
  • 216 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer AMIN TARANG sold about $212.7K of ELF under a 10b5-1 plan on Oct 1, 2026; 2 other insiders sold within 30 days and 216 funds added in the latest 13F quarter.
768 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Showing the latest few. to see 763 more transactions and use the screener and CSV export. We store only your email; there is no password.
Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net -$21.5M over 180 days
-$10.7M over 90 days
below 87% of Consumer Goods
Congress
no House purchase disclosed in the last 12 months
Funds
216 funds bought in last quarter
more than 77% of Consumer Goods
Revenue
+24.6% year over year
more than 83% of Consumer Goods
Margin
1.6% net margin
more than 52% of Consumer Goods
Buybacks
$50.0M repurchased, FY to 2026-06-30
more than 66% of Consumer Goods
Short interest
7.2% of the float short (float per yahoo 2026-10-26) · 3.1 days to cover · settled 2026-09-30
more than 79% of Consumer Goods
What changed in the last 30 days
Oct 19SVP, Operations Franks Joshua Allen sold $1.8M under a 10b5-1 plan (2 trades, Oct 12 to Oct 15)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.
Oct 5Chief Executive Officer AMIN TARANG sold $4.9M under a 10b5-1 plan (Oct 1)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.
Oct 1Director TARANG AMIN filed to sell $4.7M by Oct 1 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.

Watch ELF

A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.

The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
-7.6%12M
-60%-38%-16%+7%2025-102025-122026-022026-042026-062026-082026-10 2026-04-27 · AMIN TARANG sold $2.6M2026-10-01 · AMIN TARANG sold $2.4M2026-10-01 · AMIN TARANG sold $2.3M2026-07-01 · AMIN TARANG sold $2.1M2026-07-01 · Hartnett Jennifer Catherine sold $2.0M2026-04-01 · AMIN TARANG sold $2.0M2026-04-27 · Milsten Scott sold $1.5M2026-04-27 · MARCHISOTTO KORY sold $1.5M2026-04-27 · FIELDS MANDY J sold $1.5M2026-04-27 · Franks Joshua Allen sold $1.5M2026-04-01 · AMIN TARANG sold $1.3M2026-04-27 · Hartnett Jennifer Catherine sold $1.3M2026-07-01 · AMIN TARANG sold $1.3M2026-08-04 · MARCHISOTTO KORY sold $1.1M2026-10-12 · Franks Joshua Allen sold $920.3K2026-10-15 · Franks Joshua Allen sold $873.1K2026-09-08 · FIELDS MANDY J sold $827.0K2026-06-04 · AMIN TARANG sold $822.2K2026-09-01 · Franks Joshua Allen sold $606.3K2026-08-19 · Franks Joshua Allen sold $571.8K2026-06-04 · Hartnett Jennifer Catherine sold $535.9K2026-09-08 · FIELDS MANDY J sold $487.0K2026-02-20 · FARRELL MATTHEW bought $464.8K2026-06-04 · MARCHISOTTO KORY sold $442.1K2026-06-04 · Milsten Scott sold $442.1K2026-06-04 · FIELDS MANDY J sold $439.6K2026-05-28 · Levitan Lauren Cooks sold $434.4K2026-06-09 · AMIN TARANG sold $360.7K2026-06-04 · Franks Joshua Allen sold $356.0K2026-09-08 · FIELDS MANDY J sold $301.1K2026-07-01 · AMIN TARANG sold $242.9K2026-06-09 · Hartnett Jennifer Catherine sold $224.3K2026-06-09 · MARCHISOTTO KORY sold $224.3K2026-06-09 · FIELDS MANDY J sold $223.0K2026-06-09 · Milsten Scott sold $214.5K2026-10-01 · AMIN TARANG sold $212.7K2025-11-24 · Levitan Lauren Cooks sold $186.4K2026-07-01 · AMIN TARANG sold $183.4K2026-06-09 · Franks Joshua Allen sold $180.6K2025-12-04 · AMIN TARANG sold $121.5K2026-08-18 · Levitan Lauren Cooks sold $96.3K2026-07-01 · AMIN TARANG sold $84.4K2026-10-01 · TARANG AMIN filed to sell $4.7M2026-09-08 · MANDY FIELDS filed to sell $1.8M2026-09-01 · JOSHUA FRANKS filed to sell $2.4M2026-08-19 · JOSHUA FRANKS filed to sell $529.0K2026-08-18 · LAUREN COOKS LEVITAN filed to sell $96.3K2026-08-04 · KORY MARCHISOTTO filed to sell $1.0M2026-07-01 · TARANG AMIN filed to sell $3.7M2026-07-01 · JENNIFER HARTNETT filed to sell $1.9M
Insider buyInsider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns ELF: institutional holders (13F)

13F holdings, latest reported quarter
$521.6M
5,787,329 sh
$428.3M
$142.2M

Congress trades in ELF

STOCK Act disclosures, US House only, filed up to 45 days after the trade
Sold 2025-12-16 · disclosed 241 days later
$1,001 - $15,000
Sold 2025-01-13 · disclosed 31 days later
$1,001 - $15,000

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

ELF planned insider sales (Form 144)

Notice of intent to sell, filed before any sale
TARANG AMIN
Filed 2026-10-01
$4.7M
MANDY FIELDS
Filed 2026-09-08
$1.8M
JOSHUA FRANKS
Filed 2026-09-01
$2.4M
JOSHUA FRANKS
Filed 2026-08-19
$529.0K
LAUREN COOKS LEVITAN
Filed 2026-08-18
$96.3K

ELF mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
Clough Select Equity ETF
$1.7M position · as of 2026-07-31
3.4%
Clough Hedged Equity ETF
$1.7M position · as of 2026-07-31
3.1%
Fundstrat Granny Shots US Small- & Mid-Cap ETF
$13.1M position · as of 2026-07-31
2.6%
LoCorr Dynamic Opportunity Fund
$691.3K position · as of 2026-06-30
2.2%
Congress SMid Growth ETF
$9.2M position · as of 2026-07-31
2.0%
Invesco Dorsey Wright Consumer Staples Momentum ETF
$1.6M position · as of 2026-07-31
1.9%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Executive pay vs shareholder return · Tarang Amin
CEO pay, headline and as actually paid, against the company's return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$8.8M
$7.5M
$5.1M
+126%
+36%
2024
$8.8M
-$44.2M
$5.1M
+134%
+21%
2023
$8.4M
$74.2M
$4.7M
+631%
+14%
2022
$5.6M
$42.1M
$2.9M
+207%
-12%
2021
$5.2M
$5.2M
$2.1M
-4%
+10%
Tagged by the company under SEC Item 402(v). Returns are cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $21.5M sold by insiders over 180 days, 216 funds added last quarter, $10.5M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
Same sector, ranked by filing activity
Sector by SEC SIC code

ELF financials

Revenue growth
+24.6%
XBRL, annual
Net margin
1.6%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$1.8B
four quarters, 2025-07-01 to 2026-06-30
Net margin, TTM
+3.4%
net income over revenue, 2025-07-01 to 2026-06-30
Free cash flow, TTM
$280.2M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Debt to equity
0.71x
long-term debt only, 2026-06-30; equity 2026-06-30
Cash flow to debt
0.36x
TTM operating cash flow over long-term debt only, 2026-06-30
Return on equity
+6.0%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets
+3.2%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on invested capital
+5.8%
operating income after a 28.7% effective tax rate, over long-term debt only, 2026-06-30 plus average of 2025-06-30 and 2026-06-30 minus cash
Return on capital employed
+7.8%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
P/E, trailing
114.24x
close 2026-10-23 over four quarters of diluted EPS, 2025-07-01 to 2026-06-30
Enterprise value
$7.2B
market value at close 2026-10-23 on 2026-07-30 shares, plus long-term debt only, 2026-06-30, minus cash 2026-06-30
FCF yield
+4.2%
TTM free cash flow over market value at close 2026-10-23
PEG, trailing
n/a
trailing EPS growth -41%, PEG needs growth
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2026-032025-032024-032023-03
Revenue$1.6B$1.3B$1.0B$578.8M
Gross profit$1.2B$935.7M$724.1M$390.4M
Operating income$73.6M$158.0M$149.7M$68.1M
Net income$26.3M$112.1M$127.7M$61.5M
EPS (diluted)0.441.922.211.11
Operating cash flow$212.5M$133.8M$71.2M$101.9M
Cash$289.7M$148.7M$108.2M$120.8M
Long-term debt$841.7M$256.7M$161.8M$60.9M
Buybacks$50.0M$67.1M$0$0
SEC XBRL, fiscal years, as known on 2026-10-27

ELF Stock Sonar score 6/7 axes

Find similar shapesCompare

ELF ranks highest on growth (83rd percentile) and risk and compliance (67th), and lowest on insider conviction (8th), among Consumer Goods peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
43
Inputs
  • Return on equity+6.0% · 49 pct, sector of 105
  • Return on assets+3.2% · 56 pct, sector of 124
  • Return on invested capital+5.8% · 8 pct, sector of 51
  • Return on capital employed+7.8% · 58 pct, sector of 108
Financial health
42
Inputs
  • Debt to equity0.71x · 28 pct, sector of 112
  • Cash flow to debt0.36x · 56 pct, sector of 96
Growth
83
Inputs
  • Revenue growth, YoY+24.6% · 83 pct, sector of 145
  • Backlog growth, YoYno backlog line filed, or no year-earlier backlog
Insider conviction
8
Inputs
  • Net Form 4 buying (codes P and S), 180d-$12.0M · 15 pct, sector of 80
  • Insider buyers, 180d0 · 0 pct, sector of 80
Institutional and government
44
Inputs
  • Funds adding, latest quarter216 · 77 pct, sector of 123
  • Congress net buyers, 365d-1 · 11 pct, universe of 719
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quartersno lobbying filings in the last four quarters
Risk and compliance
67
Inputs
  • Short interest, % of float+7.2% · 36 pct, sector of 157
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5y0.00 per $1B · 100 pct, sector of 102
  • New text in Risk Factors, latest 10-K+10.9% · 65 pct, sector of 111
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

ELF filings, in plain words

Are e.l.f. Beauty insiders buying or selling ELF?

In the 180 days to 2026-10-27, e.l.f. Beauty insiders were net sellers, a net $21.5M across purchases and sales reported on Form 4, by 7 sellers.

Have members of Congress traded ELF?

Yes. In the year to 2026-10-27, 0 House members disclosed buying ELF and 1 House member disclosed selling it; the latest on record is a sale by Michael Patrick Guest dated 2025-12-16.

Are there planned insider sales of ELF?

Yes. 6 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-27, covering $10.5M of stock; the latest, by TARANG AMIN, was filed 2026-10-01.

Read the full summary

In the 180 days to 2026-10-27, e.l.f. Beauty insiders were net sellers of ELF, a net $21.5M across purchases and sales reported on Form 4 by 7 sellers. 31% of the 35 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. In the year to 2026-10-27, 0 members of Congress disclosed buying ELF and 1 member disclosed selling it; the latest on record is a sale by Michael Patrick Guest dated 2025-12-16. Insiders filed 6 Form 144 notices of intent to sell in the 90 days to 2026-10-27, covering $10.5M of stock. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.

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