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VITL · Vital Farms, Inc.
> Ask across nine datasets ⌘K
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TEAM-2.62% 13F +440META+1.00% 13F +2,694RCG+0.35% CLUSTERUTHR-0.54% 13F +425CRWV+5.68% 13F +694CRM-1.97% 13F +1,019CVNA+1.58% 13F +795TPL-1.11% 13F +444NET-1.96% 13F +711MSTR-1.39% 13F +527DELL+1.50% 13F +1,204CRWD-0.87% 13F +1,383ANET+1.22% 13F +1,324COIN-4.18% 13F +475TEAM-2.62% 13F +440META+1.00% 13F +2,694RCG+0.35% CLUSTERUTHR-0.54% 13F +425CRWV+5.68% 13F +694CRM-1.97% 13F +1,019CVNA+1.58% 13F +795TPL-1.11% 13F +444NET-1.96% 13F +711MSTR-1.39% 13F +527DELL+1.50% 13F +1,204CRWD-0.87% 13F +1,383ANET+1.22% 13F +1,324COIN-4.18% 13F +475
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VITL

Vital Farms, Inc.
FOOD & BEVERAGE · FOOD AND KINDRED PRODUCTS · CIK 0001579733
CLUSTER · 11 INSIDERSC-SUITE BUYING · 5☆ WATCH
INSIDER NET · 180D
$644.8K
open-market buys minus sells, Form 4 codes P and S
INSIDER BUYERS · 180D
11
CONGRESS BUYERS · 1Y
0
FUNDS ADDED · QTR
126
13F, latest reported quarter
REVENUE GROWTH
+25.3%
XBRL, annual
NET MARGIN
8.7%
SEVEN FACTS, RANKED AGAINST THE SECTOR · RANK IS NOT A FORECAST
INSIDERS
net +$644.8K over 180 days
more than 81% of Food & Beverage
CONGRESS
no member of Congress has reported trading it
FUNDS
126 funds added or opened last quarter
below 58% of Food & Beverage
REVENUE
+25.3% year over year
more than 84% of Food & Beverage
MARGIN
8.7% net margin
more than 77% of Food & Beverage
BUYBACKS
$35.2M repurchased, FY to 2026-06-28
below 51% of Food & Beverage
SHORT
no short interest reported
THE SITUATION · EVERY LINE IS ONE RULE OVER ONE DATASET
11 insiders independently bought a net $644.8K while the stock fell 50% over six months — no planned sales are queued against it.
126 funds added or opened positions in the latest 13F quarter, of 230 holders.
The year, with the filings on it
Total return indexed to 100 over the last 12 months · every marker is a federal filing, placed at its date — hover any marker for the detail
TOTAL 12M RETURN -80.9%
-80.9%12M
-84%-56%-28%+0%2025-092025-102025-122026-032026-052026-072026-09 2025-09-02 · OHAYER MATTHEW sold $5.2M2025-09-04 · OHAYER MATTHEW sold $5.1M2025-09-02 · OHAYER MATTHEW sold $1.3M2025-09-02 · OHAYER MATTHEW sold $1.1M2025-10-01 · OHAYER MATTHEW sold $941.0K2025-09-10 · Diez-Canseco Russell sold $745.1K2025-12-01 · OHAYER MATTHEW sold $692.1K2025-11-03 · OHAYER MATTHEW sold $681.8K2025-12-15 · Diez-Canseco Russell sold $586.5K2026-02-02 · OHAYER MATTHEW sold $512.8K2025-10-01 · OHAYER MATTHEW sold $441.4K2026-03-02 · OHAYER MATTHEW sold $406.6K2026-01-02 · OHAYER MATTHEW sold $391.4K2026-01-02 · OHAYER MATTHEW sold $379.9K2026-03-02 · OHAYER MATTHEW sold $304.9K2025-10-08 · Diez-Canseco Russell sold $232.2K2025-10-08 · Diez-Canseco Russell sold $196.9K2025-11-04 · OHAYER MATTHEW sold $188.9K2025-12-15 · OHAYER MATTHEW sold $176.2K2025-12-01 · OHAYER MATTHEW sold $137.1K2025-11-03 · OHAYER MATTHEW sold $116.2K2026-05-14 · Holland Joseph Michael bought $99.9K2026-05-14 · Holland Joseph Michael bought $99.9K2026-03-02 · Cyr William B. bought $98.3K2026-03-09 · Khoury Karl bought $92.2K2026-05-14 · Cyr William B. bought $51.1K2026-05-14 · Cyr William B. bought $51.1K2026-05-18 · Flanagan Glenda J bought $50.8K2026-05-18 · Flanagan Glenda J bought $50.8K2026-05-13 · Ruiz Gisel bought $50.0K2026-05-15 · Coon Stephanie bought $49.6K2026-02-02 · OHAYER MATTHEW sold $45.3K2025-09-10 · Diez-Canseco Russell sold $45.1K2026-05-14 · Pappas Peter Nicholas bought $29.8K2026-05-13 · Post Denny Marie bought $24.7K2025-10-01 · OHAYER MATTHEW sold $22.9K2026-05-14 · Kennedy Kelly J. bought $21.0K2026-05-14 · Kennedy Kelly J. bought $21.0K2026-05-15 · Amoo-Gottfried Kofi Owusu bought $20.1K2026-05-19 · Van Hoven Reena Chauhan bought $20.0K2026-05-14 · McKeon Kathryn bought $5.0K
INSIDER BUYINSIDER SELL
INDEXED RETURN, DIVIDEND-ADJUSTED — NOT A PRICE CHART · LARGE TRADES DRAWN FIRST WHEN A NAME FILES HEAVILY
Live price
Daily candles from TradingView, on their licence — no filings are marked on this one
WHY THIS NAME IS ON THE DESK
11 insiders reported buying shares.
The record shows a net $644.8K bought by insiders over 180 days, 126 funds added last quarter. Every figure is a federal filing, dated the day it became public.
Same sector, ranked by filing activity
Sector from the SEC's own SIC classification
Insider transactions
Form 4 purchases and sales (codes P and S) — grants, option exercises and preferred conversions excluded

Over the last 180 days, Vital Farms, Inc. insiders bought a net $644.8K of stock across 205 Form 4 purchases and sales, with 11 insider(s) buying. Source: SEC Form 4 filings, as of 2026-09-06.

INSIDER
FILED
SHARES
VALUE
Van Hoven Reena Chauhan
Chief People Officer
BUY
2026-05-19
2,242.0
$20.0K
Flanagan Glenda J
Director
BUY
2026-05-18
6,100.0
$50.8K
Flanagan Glenda J
Director
BUY
2026-05-18
6,100.0
$50.8K
Coon Stephanie
Chief Strategy Officer
BUY
2026-05-15
5,895.0
$49.6K
Amoo-Gottfried Kofi Owusu
Director
BUY
2026-05-15
2,375.0
$20.1K
205 TRANSACTIONS ON RECORD

Showing the most recent few. Create a free account to see 200 more transactions on record, the cross-source screener and CSV export. We store only your email address, and there is no password to create.

Institutional holders
13F · holdings as of the latest quarter funds have reported
BlackRock, Inc.
5,172,187.0 sh
$60.2M
Divisadero Street Capital Management, LP
2,003,588.0 sh
$23.3M
VANGUARD CAPITAL MANAGEMENT LLC
1,527,524.0 sh
$17.8M
GOLDMAN SACHS GROUP INC
1,467,064.0 sh
$17.1M
NEEDHAM INVESTMENT MANAGEMENT LLC
1,210,000.0 sh
$14.1M
SCHEDULE 13D/G
No 5%+ ownership filings
Nobody has crossed 5% with a filing obligation. Absence is a fact here, not missing data.
FORM 144
No planned-sale notices
No insider has notified an intent to sell. This is the panel to watch after a run-up.
Fund concentration
N-PORT · funds ranked by how much of THEMSELVES they put in this stock — the conviction number 13F cannot show
Invesco S&P SmallCap Consumer Staples ETF
$740.1K POSITION · AS OF 2026-02-28
2.1%
AUER GROWTH
$1.5M POSITION · AS OF 2026-02-28
2.0%
Taylor Frigon Core Growth Fund
$520.4K POSITION · AS OF 2026-02-28
1.7%
Wasatch Micro Cap Fund
$6.0M POSITION · AS OF 2026-03-31
1.1%
Needham Aggressive Growth Fund
$15.8M POSITION · AS OF 2026-03-31
1.0%
ClearBridge Small Cap Fund
$6.5M POSITION · AS OF 2026-04-30
0.9%
SEC N-PORT, MONTHLY WITH A ~60-DAY PUBLIC LAG · FUNDS ≥ $10M · % = SHARE OF THE FUND'S OWN BOOK
Executive pay vs shareholder return · Mr. Diez-Canseco
DEF 14A pay-versus-performance disclosure · both the headline pay and the SEC's mark-to-market figure, beside the return the company delivered and the return of the peer group it chose itself
FY
CEO TOTAL
ACTUALLY PAID
OTHER NEOs AVG
TSR
PEER TSR
2025
$3.6M
$1.9M
$1.1M
+83%
-12%
2024
$6.0M
$20.2M
$1.7M
+116%
-6%
2023
$3.2M
$2.6M
$1.5M
-9%
-2%
2022
$2.2M
$1.2M
$1.2M
-11%
+8%
TAGGED BY THE COMPANY UNDER SEC ITEM 402(v) · RETURN IS CUMULATIVE FROM THE START OF THE DISCLOSURE PERIOD · GREEN WHERE THE COMPANY BEAT ITS OWN PEER GROUP
Fundamentals
Annual figures from XBRL filings · pick a past date to see them exactly as the market knew them then — restatements and all
2025-122024-122023-122022-12
REVENUE$759.4M$606.3M$471.9M$362.1M
GROSS PROFIT$285.7M$229.9M$162.3M$109.4M
OPERATING INCOME$88.4M$63.6M$33.3M$2.1M
NET INCOME$66.3M$53.4M$25.6M$1.2M
EPS (DILUTED)1.441.180.590.03
OPERATING CASH FLOW$33.7M$64.8M$50.9M$-8.1M
CASH$48.8M$150.6M$84.1M$12.9M
SEC XBRL · FISCAL-YEAR PERIODS · AS KNOWN ON 2026-09-06 · NOBODY ELSE SHOWS FUNDAMENTALS AS OF A PAST DATE
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Public filings, honestly analyzed. Official US government sources in one desk — every figure carries the date it was filed, and the methodology is published, backtest included.

SEC FORM 4FORM 13F 13D/GFORM 144XBRL STOCK ACTCONTRACTSFEC CFPBNRC
© 2026 WAVEMAN · SOURCE: SEC EDGAR & OFFICIAL GOVERNMENT DATA · NOT INVESTMENT ADVICE · CHART BY TRADINGVIEW · UPDATED 2026-09-06 ALL SYSTEMS LIVE FOR MACHINES →