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VITL · Vital Farms, Inc.
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VITL Vital Farms (VITL) Insider Trading, Ownership & Congress Trades

Food & Beverage · Food and kindred products · CIK 0001579733
Cluster · 11 insidersC-suite buying · 5
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
125
13F, latest reported quarter

What the filings say about VITL

Insiders, 180 days
+$422.0K net bought
11 buyers

Vital Farms insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, Vital Farms, Inc. insiders bought a net $422.0K of stock across 197 Form 4 purchases and sales, with 11 insiders buying. Source: SEC Form 4 filings, as of 2026-10-27.

Insider
Filed
Shares
Value
Since filing
Chief People Officer
BUY
2026-05-21 SECtraded 2026-05-19
2,242
$20.0K
-11.6%
Context
  • First Form 4 purchase or sale (code P or S) here by this insider on our record.
  • The trade is 8.7% of the 25,827 shares held after it.
  • 10 other insiders bought within 30 days.
  • 125 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief People Officer Van Hoven Reena Chauhan bought about $20.0K of VITL on May 19, 2026; 10 other insiders bought within 30 days and 125 funds added in the latest 13F quarter.
BUY
2026-05-21 SECtraded 2026-05-18
6,100
$50.8K
-11.6%
Context
  • First Form 4 purchase or sale (code P or S) here by this insider on our record.
  • The trade is 16.3% of the 37,498 shares held after it.
  • 10 other insiders bought within 30 days.
  • 125 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Flanagan Glenda J bought about $50.8K of VITL on May 18, 2026; 10 other insiders bought within 30 days and 125 funds added in the latest 13F quarter.
Chief Strategy Officer
BUY
2026-05-19 SECtraded 2026-05-15
5,895
$49.6K
-5.1%
Context
  • 4 earlier Form 4 trades (code P or S) here by this insider (4 sales), the last on Aug 12, 2025.
  • The trade is 9.5% of the 62,314 shares held after it.
  • 10 other insiders bought within 30 days.
  • 125 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Strategy Officer Coon Stephanie bought about $49.6K of VITL on May 15, 2026; 10 other insiders bought within 30 days and 125 funds added in the latest 13F quarter.
BUY
2026-05-19 SECtraded 2026-05-15
2,375
$20.1K
-5.1%
Context
  • First Form 4 purchase or sale (code P or S) here by this insider on our record.
  • The trade is 7.6% of the 31,061 shares held after it.
  • 10 other insiders bought within 30 days.
  • 125 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Amoo-Gottfried Kofi Owusu bought about $20.1K of VITL on May 15, 2026; 10 other insiders bought within 30 days and 125 funds added in the latest 13F quarter.
BUY
2026-05-21 SECtraded 2026-05-14
2,500
$21.0K
-11.6%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on May 13, 2024.
  • The trade is 10.9% of the 22,927 shares held after it.
  • 10 other insiders bought within 30 days.
  • 125 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Kennedy Kelly J. bought about $21.0K of VITL on May 14, 2026; 10 other insiders bought within 30 days and 125 funds added in the latest 13F quarter.
197 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Showing the latest few. to see 192 more transactions and use the screener and CSV export. We store only your email; there is no password.
Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net +$422.0K over 180 days
more than 84% of Food & Beverage
Congress
no House purchase disclosed in the last 12 months
Funds
125 funds bought in last quarter
below 58% of Food & Beverage
Revenue
+25.3% year over year
more than 84% of Food & Beverage
Margin
8.7% net margin
more than 77% of Food & Beverage
Buybacks
$35.2M repurchased, FY to 2026-06-28
below 57% of Food & Beverage
Short interest
25.1% of the float short (float per yahoo 2026-10-26) · 3.8 days to cover · settled 2026-09-30
more than 99% of Food & Beverage
The situation: each line is one rule over one dataset
11 insiders independently bought a net $422.0K while the stock fell 32% over six months, with no planned sales queued.
What changed in the last 30 days
Oct 27Insider buying stopped: no purchases in 90 days after 11 in the prior 90
Why it matters
The absence is the signal: 11 purchases in one 90-day window and none in the next is a change of behaviour, not a filing.

Watch VITL

A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.

The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
-76.6%12M
-79%-52%-26%+0%2025-102025-122026-022026-042026-062026-082026-10 2025-12-01 · OHAYER MATTHEW sold $692.1K2025-11-03 · OHAYER MATTHEW sold $681.8K2025-12-15 · Diez-Canseco Russell sold $586.5K2026-02-02 · OHAYER MATTHEW sold $512.8K2026-03-02 · OHAYER MATTHEW sold $406.6K2026-01-02 · OHAYER MATTHEW sold $391.4K2026-01-02 · OHAYER MATTHEW sold $379.9K2026-03-02 · OHAYER MATTHEW sold $304.9K2025-11-04 · OHAYER MATTHEW sold $188.9K2025-12-15 · OHAYER MATTHEW sold $176.2K2025-12-01 · OHAYER MATTHEW sold $137.1K2025-11-03 · OHAYER MATTHEW sold $116.2K2026-05-14 · Holland Joseph Michael bought $99.9K2026-03-02 · Cyr William B. bought $98.3K2026-03-09 · Khoury Karl bought $92.2K2026-05-14 · Cyr William B. bought $51.1K2026-05-18 · Flanagan Glenda J bought $50.8K2026-05-13 · Ruiz Gisel bought $50.0K2026-05-15 · Coon Stephanie bought $49.6K2026-02-02 · OHAYER MATTHEW sold $45.3K2026-05-14 · Pappas Peter Nicholas bought $29.8K2026-05-13 · Post Denny Marie bought $24.7K2026-05-14 · Kennedy Kelly J. bought $21.0K2026-05-15 · Amoo-Gottfried Kofi Owusu bought $20.1K2026-05-19 · Van Hoven Reena Chauhan bought $20.0K2026-05-14 · McKeon Kathryn bought $5.0K
Insider buyInsider sell
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns VITL: institutional holders (13F)

13F holdings, latest reported quarter
5,172,187 sh
$60.2M
$17.1M

Congress trades in VITL

No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

VITL planned insider sales (Form 144)

No planned-sale notices
No insider has filed to sell. Watch this after a run-up.

VITL mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
Taylor Frigon Core Growth Fund
$523.5K position · as of 2026-05-31
1.4%
Invesco Dorsey Wright Consumer Staples Momentum ETF
$820.4K position · as of 2026-07-31
1.0%
Invesco S&P SmallCap Consumer Staples ETF
$304.1K position · as of 2026-05-31
0.9%
Needham Aggressive Growth Fund
$14.1M position · as of 2026-06-30
0.5%
WesMark Small Company Fund
$814.1K position · as of 2026-06-30
0.4%
Shelton Sustainable Equity Fund
$220.2K position · as of 2026-05-31
0.3%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Executive pay vs shareholder return · Mr. Diez-Canseco
CEO pay, headline and as actually paid, against the company's return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$3.6M
$1.9M
$1.1M
+83%
-12%
2024
$6.0M
$20.2M
$1.7M
+116%
-6%
2023
$3.2M
$2.6M
$1.5M
-9%
-2%
2022
$2.2M
$1.2M
$1.2M
-11%
+8%
Tagged by the company under SEC Item 402(v). Returns are cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
11 insiders reported buying shares.
The record shows a net $422.0K bought by insiders over 180 days, 125 funds added last quarter. Each figure is a federal filing, dated the day it went public.
Same sector, ranked by filing activity
Sector by SEC SIC code

VITL financials

Revenue growth
+25.3%
XBRL, annual
Net margin
8.7%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$765.7M
four quarters, 2025-06-30 to 2026-06-28
Net margin, TTM
+0.0%
net income over revenue, 2025-06-30 to 2026-06-28
Free cash flow, TTM
-$126.1M
operating cash flow minus capex, 2025-06-30 to 2026-06-28
Debt to equity
0.11x
LongTermDebt as filed 2026-06-28 (includes the current portion); equity 2026-06-28
Cash flow to debt
-0.56x
TTM operating cash flow over LongTermDebt as filed 2026-06-28 (includes the current portion)
Return on equity
+0.1%
TTM net income over average of 2025-06-29 and 2026-06-28
Return on assets
+0.0%
TTM net income over average of 2025-06-29 and 2026-06-28
Return on invested capital
n/a
effective tax rate 91%, not meaningful
Return on capital employed
+0.1%
operating income (EBIT proxy) over average of 2025-06-29 and 2026-06-28 minus current liabilities
P/E, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
Enterprise value
$393.0M
market value at close 2026-10-26 on 2026-08-03 shares, plus LongTermDebt as filed 2026-06-28 (includes the current portion), minus cash 2026-06-28
FCF yield
-32.8%
TTM free cash flow over market value at close 2026-10-26
PEG, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
Price as of 2026-10-26. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2025-122024-122023-122022-12
Revenue$759.4M$606.3M$471.9M$362.1M
Gross profit$285.7M$229.9M$162.3M$109.4M
Operating income$88.4M$63.6M$33.3M$2.1M
Net income$66.3M$53.4M$25.6M$1.2M
EPS (diluted)1.441.180.590.03
Operating cash flow$33.7M$64.8M$50.9M-$8.1M
Cash$48.8M$150.6M$84.1M$12.9M
Long-term debt$0n/an/an/a
SEC XBRL, fiscal years, as known on 2026-10-27

VITL Stock Sonar score 6/7 axes

Find similar shapesCompare

VITL ranks highest on insider conviction (92nd percentile) and growth (84th), and lowest on institutional and government (25th), among Food & Beverage peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
40
Inputs
  • Return on equity+0.1% · 40 pct, sector of 66
  • Return on assets+0.0% · 43 pct, sector of 77
  • Return on invested capitaleffective tax rate 91%, not meaningful
  • Return on capital employed+0.1% · 38 pct, sector of 62
Financial health
47
Inputs
  • Debt to equity0.11x · 72 pct, sector of 66
  • Cash flow to debt-0.56x · 22 pct, sector of 59
Growth
84
Inputs
  • Revenue growth, YoY+25.3% · 84 pct, sector of 89
  • Backlog growth, YoYno backlog line filed, or no year-earlier backlog
Insider conviction
92
Inputs
  • Net Form 4 buying (codes P and S), 180d$422K · 84 pct, sector of 56
  • Insider buyers, 180d11 · 100 pct, sector of 56
Institutional and government
25
Inputs
  • Funds adding, latest quarter125 · 42 pct, sector of 79
  • Congress net buyers, 365dno Congress trades in 365 days
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quarters$45K · 7 pct, universe of 1,063
Risk and compliance
58
Inputs
  • Short interest, % of float+25.1% · 2 pct, sector of 100
  • Recalls per $1B revenue, 3y0.00 per $1B · 100 pct, sector of 58
  • EPA cases per $1B revenue, 5y0.00 per $1B · 100 pct, sector of 58
  • New text in Risk Factors, latest 10-K+16.7% · 29 pct, sector of 66
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

VITL filings, in plain words

Are Vital Farms insiders buying or selling VITL?

In the 180 days to 2026-10-27, Vital Farms insiders were net buyers, a net $422.0K across purchases and sales reported on Form 4, by 11 buyers.

Read the full summary

In the 180 days to 2026-10-27, Vital Farms insiders were net buyers of VITL, a net $422.0K across purchases and sales reported on Form 4 by 11 buyers. 11 insiders reported purchases in that window. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.

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