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SONO · Sonos Inc
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SONO Sonos (SONO) Insider Trading, Ownership & Congress Trades

Consumer Goods · Household audio & video equipment · CIK 0001314727
Quote by TradingView
Activist 13DForm 144 · 2
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
158
13F, latest reported quarter
Conversions, 180 days
9
Codes C/M, not in net · $969.2K priced

What the filings say about SONO

Insiders, 180 days
-$1.7M net sold
1 buyer · 2 sellers · 60% of sales under a 10b5-1 plan
Congress, 1 year
No trades
Last one: sale, 2025-03-11
Planned sales (Form 144), 90 days
$1.0M
2 notices
Activist stakes (13D), 180 days
1 filing
Largest: 15.3% of the class

Sonos insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, Sonos Inc insiders sold a net $1.7M of stock across 105 Form 4 purchases and sales, with 1 insider buying. Source: SEC Form 4 filings, as of 2026-10-28.

Insider
Filed
Shares
Value
Since filing
Boone Karen
Director
SELL
2026-09-28 SECtraded 2026-09-25
31,766
$575.7K
-1.5%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Sep 1, 2026.
  • The trade is 37.7% of the 84,271 shares held after it.
  • No other insider sold within 30 days.
  • 158 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Boone Karen sold about $575.7K of SONO under a 10b5-1 plan on Sep 25, 2026, the largest insider sale at the company since 2023; 158 funds added in the latest 13F quarter.
Boone Karen
Director
SELL
2026-09-28 SECtraded 2026-09-25
15,000
$271.9K
-1.5%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Sep 1, 2026.
  • The trade is 21.7% of the 69,271 shares held after it.
  • No other insider sold within 30 days.
  • 158 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Boone Karen sold about $271.9K of SONO under a 10b5-1 plan on Sep 25, 2026; 158 funds added in the latest 13F quarter.
Boone Karen
Director
SELL
2026-09-03 SECtraded 2026-09-01
10,000
$153.9K
+14.5%
Context
  • First Form 4 purchase or sale (code P or S) here by this insider on our record.
  • The trade is 11.9% of the 84,271 shares held after it.
  • No other insider sold within 30 days.
  • 158 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Boone Karen sold about $153.9K of SONO under a 10b5-1 plan on Sep 1, 2026; 158 funds added in the latest 13F quarter.
GENACHOWSKI JULIUS
Director
SELL
2026-07-30 SECtraded 2026-07-29
19,855
$337.5K
+20.0%
Context
  • 2 earlier Form 4 trades (code P or S) here by this insider (1 buy, 1 sale), the last on Jul 28, 2026.
  • The trade is 36.9% of the 53,775 shares held after it.
  • No other insider sold within 30 days.
  • 158 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director GENACHOWSKI JULIUS sold about $337.5K of SONO on Jul 29, 2026, the largest insider sale at the company since 2024; 158 funds added in the latest 13F quarter.
GENACHOWSKI JULIUS
Director
SELL
2026-07-30 SECtraded 2026-07-28
19,855
$327.6K
+20.0%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 buy), the last on Aug 8, 2025.
  • The trade is 36.9% of the 53,775 shares held after it.
  • No other insider sold within 30 days.
  • 158 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director GENACHOWSKI JULIUS sold about $327.6K of SONO on Jul 28, 2026, the largest insider sale at the company since 2024; 158 funds added in the latest 13F quarter.
105 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
See all insider buying · insider selling
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Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net -$1.7M over 180 days
-$1.0M over 90 days
below 61% of Consumer Goods
Congress
no House purchase disclosed in the last 12 months
Funds
158 funds bought in last quarter
more than 66% of Consumer Goods
Revenue
-4.9% year over year
below 74% of Consumer Goods
Margin
-4.2% net margin
below 65% of Consumer Goods
Buybacks
$95.3M repurchased, FY to 2026-06-27
more than 75% of Consumer Goods
Short interest
12.8% of the float short (float per yahoo 2026-10-27) · 6.7 days to cover · settled 2026-10-15
more than 88% of Consumer Goods
The situation: each line is one rule over one dataset
Coliseum Capital Management, LLC disclosed a 5%+ stake (15.3%) in the last six months.
What changed in the last 30 days
Nothing new filed in the last 30 days

Watch SONO

A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.

The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+1.3%12M
-27%-14%-2%+10%2025-102025-122026-022026-042026-062026-082026-10 2026-02-04 · Coliseum Capital Co-Invest IV, L.P. bought $7.7M2026-03-09 · Coliseum Capital Management, LLC bought $5.9M2026-02-23 · Shackelton Christopher S bought $5.4M2026-03-10 · Coliseum Capital Management, LLC bought $4.5M2026-02-17 · Coliseum Capital Co-Invest IV, L.P. bought $4.5M2026-02-13 · Coliseum Capital Co-Invest IV, L.P. bought $4.0M2026-02-05 · Coliseum Capital Co-Invest IV, L.P. bought $3.4M2026-03-11 · Coliseum Capital Management, LLC bought $2.6M2026-02-24 · Shackelton Christopher S bought $2.0M2026-02-25 · Shackelton Christopher S bought $1.8M2026-03-17 · Coliseum Capital Co-Invest IV, L.P. bought $1.7M2026-02-12 · Coliseum Capital Co-Invest IV, L.P. bought $1.6M2026-03-13 · Coliseum Capital Co-Invest IV, L.P. bought $1.2M2025-11-17 · Conrad Thomas bought $1.0M2026-09-25 · Boone Karen sold $575.7K2026-02-06 · Coliseum Capital Co-Invest IV, L.P. bought $442.3K2026-07-29 · GENACHOWSKI JULIUS sold $337.5K2026-07-28 · GENACHOWSKI JULIUS sold $327.6K2026-09-25 · Boone Karen sold $271.9K2025-12-04 · Lazarus Edward P sold $228.0K2026-03-16 · Coliseum Capital Co-Invest IV, L.P. bought $184.4K2026-09-01 · Boone Karen sold $153.9K2026-05-06 · Arabia Carmine bought $7242026-08-03 · Coliseum Capital Management, LLC filed a 5%+ stake (15.3%)2026-08-03 · Coliseum Capital, LLC filed a 5%+ stake (12.7%)2026-08-03 · Coliseum Capital Partners, L.P. filed a 5%+ stake (10.9%)2026-08-03 · Coliseum Capital Co-Invest IV, L.P. filed a 5%+ stake (1.8%)2026-08-03 · Adam Gray filed a 5%+ stake (15.3%)2026-08-03 · Christopher Shackelton filed a 5%+ stake (15.3%)2026-09-25 · Boone Karen filed to sell $847.6K2026-09-01 · Boone Karen filed to sell $153.9K2026-07-29 · GENACHOWSKI JULIUS filed to sell $337.5K2026-07-28 · GENACHOWSKI JULIUS filed to sell $327.6K
Insider buyInsider sell13D/G stakeForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns SONO: institutional holders (13F)

13F holdings, latest reported quarter
BlackRock, Inc.
18,334,625 sh
$248.1M
Coliseum Capital Management, LLC
18,070,762 sh
$244.5M
VANGUARD PORTFOLIO MANAGEMENT LLC
9,188,024 sh
$124.3M
VANGUARD CAPITAL MANAGEMENT LLC
5,152,963 sh
$69.7M
STATE STREET CORP
4,787,998 sh
$64.8M

Congress trades in SONO

STOCK Act disclosures, US House only, filed up to 45 days after the trade
Julie Johnson
Sold 2025-03-11 · disclosed 34 days later
$1,001 - $15,000
All stocks members of Congress are buying · Every member's trades

Activist and 5% holders (13D/13G)

13D: intends to influence · 13G: passive
Coliseum Capital Management, LLC
Activist 13D · 2026-08-03
15.3%
Coliseum Capital, LLC
Activist 13D · 2026-08-03
12.7%
Coliseum Capital Partners, L.P.
Activist 13D · 2026-08-03
10.9%
Coliseum Capital Co-Invest IV, L.P.
Activist 13D · 2026-08-03
1.8%
Adam Gray
Activist 13D · 2026-08-03
15.3%

SONO planned insider sales (Form 144)

Notice of intent to sell, filed before any sale
Boone Karen
Filed 2026-09-25
$847.6K
Boone Karen
Filed 2026-09-01
$153.9K
GENACHOWSKI JULIUS
Filed 2026-07-29
$337.5K
GENACHOWSKI JULIUS
Filed 2026-07-28
$327.6K

SONO mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
MUSQ Global Music Industry ETF
$1.1M position · as of 2026-07-31
4.9%
Templeton Global Smaller Companies Fund
$14.4M position · as of 2026-05-31
1.8%
Invesco S&P SmallCap Consumer Discretionary ETF
$184.7K position · as of 2026-05-31
0.9%
SGI Small Cap Core Fund
$991.2K position · as of 2026-05-31
0.7%
FULLERTHALER BEHAVIORAL MICRO-CAP EQUITY FUND
$203.6K position · as of 2026-06-30
0.7%
Voya MI Dynamic Small Cap Fund
$1.2M position · as of 2026-05-31
0.6%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Executive pay vs shareholder return · Patrick Spence
CEO pay, headline and as actually paid, against the company's return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2024
$5.8M
$3.7M
$4.3M
-22%
+118%
2023
$5.2M
$4.7M
$1.5M
-17%
+46%
2022
$8.4M
-$13.5M
$2.1M
-10%
+2%
2021
$5.5M
$32.3M
$1.4M
+108%
+40%
Tagged by the company under SEC Item 402(v). Returns are cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
An activist crossed the 5% line with declared intent.
The record shows a net $1.7M sold by insiders over 180 days, 158 funds added last quarter, $1.0M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
Backtest this pattern Open the screener
Same sector, ranked by filing activity
Sector by SEC SIC code
ELFFNKOPTONPGVTSIECLATERELMHKCHDCALLEVI

SONO financials

Revenue growth
-4.9%
XBRL, annual
Net margin
-4.2%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$1.5B
four quarters, 2025-06-29 to 2026-06-27
Net margin, TTM
+3.8%
net income over revenue, 2025-06-29 to 2026-06-27
Free cash flow, TTM
$125.1M
operating cash flow minus capex, 2025-06-29 to 2026-06-27
Debt to equity
0.00x
long-term 2021-10-02 (57 months older than the period end) plus current 2021-10-02 (57 months older than the period end); equity 2026-06-27
Cash flow to debt
n/a
no debt to cover
Return on equity
+14.2%
TTM net income over average of 2025-06-28 and 2026-06-27
Return on assets
+6.6%
TTM net income over average of 2025-06-28 and 2026-06-27
Return on invested capital
+26.8%
operating income after a 19.7% effective tax rate, over long-term 2021-10-02 (57 months older than the period end) plus current 2021-10-02 (57 months older than the period end) plus average of 2025-06-28 and 2026-06-27 minus cash
Return on capital employed
+12.8%
operating income (EBIT proxy) over average of 2025-06-28 and 2026-06-27 minus current liabilities
P/E, trailing
39.98x
close 2026-10-26 over four quarters of diluted EPS, 2025-06-29 to 2026-06-27
Enterprise value
$1.9B
market value at close 2026-10-26 on 2026-07-20 shares, plus long-term 2021-10-02 (57 months older than the period end) plus current 2021-10-02 (57 months older than the period end), minus cash 2026-06-27
FCF yield
+6.0%
TTM free cash flow over market value at close 2026-10-26
PEG, trailing
n/a
prior-year trailing EPS was a loss, growth undefined
Price as of 2026-10-26. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2025-092024-092023-092022-10
Revenue$1.4B$1.5B$1.7B$1.8B
Gross profit$630.5M$689.4M$716.5M$796.4M
Operating income-$50.5M-$48.0M-$20.5M$89.5M
Net income-$61.1M-$38.1M-$10.3M$67.4M
EPS (diluted)-0.51-0.31-0.080.49
Operating cash flow$136.9M$189.9M$100.4M-$28.3M
Cash$174.7M$169.7M$220.2M$274.9M
Buybacks$81.0M$129.0M$100.1M$150.1M
SEC XBRL, fiscal years, as known on 2026-10-28

SONO Stock Sonar score 6/7 axes

Find similar shapesCompare

SONO ranks highest on financial health (99th percentile) and profitability (70th), and lowest on growth (32nd), among Consumer Goods peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
70
Inputs
  • Return on equity+14.2% · 65 pct, sector of 105
  • Return on assets+6.6% · 70 pct, sector of 124
  • Return on invested capital+26.8% · 76 pct, sector of 51
  • Return on capital employed+12.8% · 70 pct, sector of 108
Financial health
100
Inputs
  • Debt to equity0.00x · 100 pct, sector of 112
  • Cash flow to debtno debt to cover
Growth
32
Inputs
  • Revenue growth, YoY-4.9% · 26 pct, sector of 145
  • Backlog growth, YoY-3.0% · 37 pct, universe of 855
Insider conviction
56
Inputs
  • Net Form 4 buying (codes P and S), 180d-$664K · 51 pct, sector of 80
  • Insider buyers, 180d1 · 61 pct, sector of 80
Institutional and government
66
Inputs
  • Funds adding, latest quarter158 · 66 pct, sector of 123
  • Congress net buyers, 365dno Congress trades in 365 days
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quartersno lobbying filings in the last four quarters
Risk and compliance
61
Inputs
  • Short interest, % of float+12.8% · 15 pct, sector of 159
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5y0.00 per $1B · 100 pct, sector of 102
  • New text in Risk Factors, latest 10-K+10.6% · 66 pct, sector of 111
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

SONO filings, in plain words

Are Sonos insiders buying or selling SONO?

In the 180 days to 2026-10-28, Sonos insiders were net sellers, a net $1.7M: $724 of purchases and $1.7M of sales reported on Form 4, by 1 buyer and 2 sellers.

Have members of Congress traded SONO?

Yes, but not in the year to 2026-10-28; the latest on record is a sale by Julie Johnson dated 2025-03-11.

Are there planned insider sales of SONO?

Yes. 2 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-28, covering $1.0M of stock; the latest, by Boone Karen, was filed 2026-09-25.

Read the full summary

In the 180 days to 2026-10-28, Sonos insiders were net sellers of SONO, a net $1.7M across purchases and sales reported on Form 4 by 1 buyer and 2 sellers. Sales outweighed purchases more than tenfold by value. 60% of the 5 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. Members of Congress have disclosed trades in SONO, none in the last year; the latest on record is a sale by Julie Johnson dated 2025-03-11. Insiders filed 2 Form 144 notices of intent to sell in the 90 days to 2026-10-28, covering $1.0M of stock. 1 activist Schedule 13D filing in the last 180 days declared an intent to influence the company, the largest for 15.3% of the class. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.

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