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ROKU · Roku, Inc
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ROKU Roku (ROKU) Insider Trading, Ownership & Congress Trades

Media · Cable & other pay television services · CIK 0001428439
Quote by TradingView
Form 144 · 17
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
446
13F, latest reported quarter
Conversions, 180 days
37
Codes C/M, not in net · $3.6M priced

What the filings say about ROKU

Insiders, 180 days
-$48.0M net sold
9 sellers · 29% of sales under a 10b5-1 plan
Planned sales (Form 144), 90 days
$18.2M
17 notices

Roku insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, ROKU, INC insiders sold a net $48.0M of stock across 646 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-28.

Insider
Filed
Shares
Value
Since filing
Jedda Dan
CFO & COO
SELL
2026-10-19 SECtraded 2026-10-15
7,000
$1.1M
-0.2%
Context
  • 36 earlier Form 4 trades (code P or S) here by this insider (36 sales), the last on Sep 15, 2026.
  • The trade is 10.3% of the 67,811 shares held after it.
  • 3 other insiders sold within 30 days.
  • 446 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: CFO & COO Jedda Dan sold about $1.1M of ROKU under a 10b5-1 plan on Oct 15, 2026; 3 other insiders sold within 30 days and 446 funds added in the latest 13F quarter.
Collier Charles
President, Roku Media
SELL
2026-10-07 SECtraded 2026-10-05
9,689
$1.5M
+2.2%
Context
  • 87 earlier Form 4 trades (code P or S) here by this insider (87 sales), the last on Sep 4, 2026.
  • The trade is 41.6% of the 23,280 shares held after it.
  • 3 other insiders sold within 30 days.
  • 446 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President, Roku Media Collier Charles sold about $1.5M of ROKU under a 10b5-1 plan on Oct 5, 2026; 3 other insiders sold within 30 days and 446 funds added in the latest 13F quarter.
Collier Charles
President, Roku Media
SELL
2026-10-07 SECtraded 2026-10-05
580
$88.2K
+2.2%
Context
  • 87 earlier Form 4 trades (code P or S) here by this insider (87 sales), the last on Sep 4, 2026.
  • The trade is 2.6% of the 22,700 shares held after it.
  • 3 other insiders sold within 30 days.
  • 446 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President, Roku Media Collier Charles sold about $88.2K of ROKU under a 10b5-1 plan on Oct 5, 2026; 3 other insiders sold within 30 days and 446 funds added in the latest 13F quarter.
Collier Charles
President, Roku Media
SELL
2026-10-07 SECtraded 2026-10-05
9,845
$1.5M
+2.2%
Context
  • 87 earlier Form 4 trades (code P or S) here by this insider (87 sales), the last on Sep 4, 2026.
  • The trade is 42.6% of the 23,124 shares held after it.
  • 3 other insiders sold within 30 days.
  • 446 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President, Roku Media Collier Charles sold about $1.5M of ROKU under a 10b5-1 plan on Oct 5, 2026; 3 other insiders sold within 30 days and 446 funds added in the latest 13F quarter.
Collier Charles
President, Roku Media
SELL
2026-10-07 SECtraded 2026-10-05
424
$64.5K
+2.2%
Context
  • 87 earlier Form 4 trades (code P or S) here by this insider (87 sales), the last on Sep 4, 2026.
  • The trade is 1.9% of the 22,700 shares held after it.
  • 3 other insiders sold within 30 days.
  • 446 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President, Roku Media Collier Charles sold about $64.5K of ROKU under a 10b5-1 plan on Oct 5, 2026; 3 other insiders sold within 30 days and 446 funds added in the latest 13F quarter.
646 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
See all insider buying · insider selling
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Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net -$48.0M over 180 days
-$16.6M over 90 days · -$15.0M of it by a 10%+ holder
below 92% of Media
Congress
no House purchase disclosed in the last 12 months
Funds
446 funds bought in last quarter
more than 94% of Media
Revenue
+15.2% year over year
more than 76% of Media
Margin
1.9% net margin
more than 67% of Media
Buybacks
$162.7M repurchased, FY to 2026-06-30
more than 76% of Media
Short interest
7.4% of the float short (float per yahoo 2026-10-27) · 7.3 days to cover · settled 2026-10-15
What changed in the last 30 days
Oct 19CFO & COO Jedda Dan sold $1.1M under a 10b5-1 plan (Oct 15)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.
Oct 15Officer DANIEL JEDDA filed to sell $1.1M by Oct 15 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Oct 7President, Roku Media Collier Charles sold $3.1M under a 10b5-1 plan (Oct 5)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.
Oct 5Officer CHARLES COLLIER filed to sell $3.1M by Oct 5 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Oct 1Director Neil Hunt filed to sell $302.2K by Oct 1 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.

Watch ROKU

A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.

The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+60.0%12M
-16%+11%+37%+63%2025-102025-122026-022026-042026-062026-082026-10 2026-04-17 · Collier Charles sold $23.7M2026-04-08 · Collier Charles sold $21.6M2025-10-31 · Collier Charles sold $13.6M2026-05-11 · Wood Anthony J. sold $4.4M2026-05-11 · Wood Anthony J. sold $4.1M2026-06-12 · Wood Anthony J. sold $3.2M2025-12-11 · Wood Anthony J. sold $2.8M2026-04-16 · Wood Anthony J. sold $2.8M2026-02-10 · Wood Anthony J. sold $2.7M2026-01-12 · Wood Anthony J. sold $2.5M2026-04-10 · Wood Anthony J. sold $2.2M2025-10-30 · Wood Anthony J. sold $1.9M2025-12-10 · Wood Anthony J. sold $1.9M2025-12-10 · Wood Anthony J. sold $1.7M2026-03-10 · Wood Anthony J. sold $1.6M2026-01-12 · Wood Anthony J. sold $1.6M2026-08-06 · Fuchsberg Gilbert sold $1.6M2026-01-12 · Wood Anthony J. sold $1.6M2025-12-10 · Wood Anthony J. sold $1.5M2026-10-05 · Collier Charles sold $1.5M2026-10-05 · Collier Charles sold $1.5M2026-03-10 · Wood Anthony J. sold $1.5M2026-06-12 · Ozgen Mustafa sold $1.5M2026-04-10 · Wood Anthony J. sold $1.4M2026-09-04 · Collier Charles sold $1.4M2026-01-12 · Wood Anthony J. sold $1.4M2026-08-04 · Collier Charles sold $1.4M2026-07-06 · Collier Charles sold $1.3M2026-07-06 · Collier Charles sold $1.3M2026-08-04 · Collier Charles sold $1.3M2025-11-10 · Wood Anthony J. sold $1.3M2026-05-01 · Fuchsberg Gilbert sold $1.2M2025-11-10 · Wood Anthony J. sold $1.2M2025-11-10 · Wood Anthony J. sold $1.1M2026-03-10 · Wood Anthony J. sold $1.1M2026-08-17 · Jedda Dan sold $1.1M2026-09-15 · Jedda Dan sold $1.1M2026-10-15 · Jedda Dan sold $1.1M2026-06-15 · Jedda Dan sold $1.0M2026-07-15 · Jedda Dan sold $993.3K2026-02-10 · Wood Anthony J. sold $953.4K2026-05-11 · Wood Anthony J. sold $940.0K2026-10-15 · DANIEL JEDDA filed to sell $1.1M2026-10-05 · CHARLES COLLIER filed to sell $3.1M2026-10-01 · MATT BANKS filed to sell $84.3K2026-10-01 · Neil Hunt filed to sell $302.2K2026-09-15 · DANIEL JEDDA filed to sell $1.1M2026-09-04 · CHARLES COLLIER filed to sell $3.2M2026-09-02 · MATT BANKS filed to sell $85.0K2026-09-02 · CHARLES COLLIER filed to sell $1.1M2026-09-02 · GILBERT FUCHSBERG filed to sell $750.8K2026-09-02 · CHRISTOPHER HANDMAN filed to sell $466.8K2026-09-02 · MUSTAFA OZGEN filed to sell $530.7K2026-09-01 · Neil Hunt filed to sell $312.6K2026-08-17 · DANIEL JEDDA filed to sell $1.1M2026-08-06 · GILBERT FUCHSBERG filed to sell $1.6M2026-08-04 · CHARLES COLLIER filed to sell $3.0M2026-08-03 · MATT BANKS filed to sell $80.7K2026-08-03 · Neil Hunt filed to sell $292.5K2026-07-15 · DANIEL JEDDA filed to sell $993.3K2026-07-06 · CHARLES COLLIER filed to sell $2.9M2026-07-01 · MATT BANKS filed to sell $76.9K
Insider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns ROKU: institutional holders (13F)

13F holdings, latest reported quarter
BlackRock, Inc.
13,381,980 sh
$1.8B
VANGUARD CAPITAL MANAGEMENT LLC
5,926,115 sh
$818.6M
VANGUARD PORTFOLIO MANAGEMENT LLC
5,875,815 sh
$811.7M
FMR LLC
5,310,616 sh
$733.6M
Pentwater Capital Management LP
4,325,000 sh
$597.5M

Congress trades in ROKU

No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

ROKU planned insider sales (Form 144)

Notice of intent to sell, filed before any sale
DANIEL JEDDA
Filed 2026-10-15
$1.1M
CHARLES COLLIER
Filed 2026-10-05
$3.1M
MATT BANKS
Filed 2026-10-01
$84.3K
Neil Hunt
Filed 2026-10-01
$302.2K
DANIEL JEDDA
Filed 2026-09-15
$1.1M

ROKU mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
Firsthand Technology Opportunities Fund
$8.3M position · as of 2026-06-30
16.1%
Invesco S&P 500 Equal Weight Communication Services ETF
$3.2M position · as of 2026-07-31
5.7%
VistaShares Target 15 DRUKMacro Distribution ETF
$749.0K position · as of 2026-07-31
4.5%
Fidelity Disruptive Communications ETF
$4.1M position · as of 2026-05-31
3.9%
Telecommunications Fund
$417.2K position · as of 2026-06-30
2.8%
iShares U.S. Telecommunications ETF
$32.7M position · as of 2026-06-30
2.6%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Executive pay vs shareholder return · Anthony Wood
CEO pay, headline and as actually paid, against the company's return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2023
$20.2M
$46.5M
$9.4M
-32%
+67%
2022
$21.0M
-$77.9M
$20.4M
-70%
-5%
2021
$18.1M
-$51.7M
$5.0M
+70%
+81%
2020
$15.4M
$222.7M
$4.2M
+148%
+36%
Tagged by the company under SEC Item 402(v). Returns are cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $48.0M sold by insiders over 180 days, 446 funds added last quarter, $18.2M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
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Same sector, ranked by filing activity
Sector by SEC SIC code
NFLXRDIIBTATZOONXSTADMQCRTOCURICMPRAMCFLNTTHRY

ROKU financials

Revenue growth
+15.2%
XBRL, annual
Net margin
1.9%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$5.2B
four quarters, 2025-07-01 to 2026-06-30
Net margin, TTM
+6.8%
net income over revenue, 2025-07-01 to 2026-06-30
Free cash flow, TTM
$709.9M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Debt to equity
0.00x
long-term 2022-12-31 (42 months older than the period end) plus current 2023-12-31 (30 months older than the period end); equity 2026-06-30
Cash flow to debt
n/a
no debt to cover
Return on equity
+13.1%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets
+8.0%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on invested capital
+43.2%
operating income after a 8.4% effective tax rate, over long-term 2022-12-31 (42 months older than the period end) plus current 2023-12-31 (30 months older than the period end) plus average of 2025-06-30 and 2026-06-30 minus cash
Return on capital employed
+8.4%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
P/E, trailing
66.91x
close 2026-10-26 over four quarters of diluted EPS, 2025-07-01 to 2026-06-30
Enterprise value
n/a
no share count filed
FCF yield
n/a
no share count filed
PEG, trailing
n/a
prior-year trailing EPS was a loss, growth undefined
Price as of 2026-10-26. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2025-122024-122023-122022-12
Revenue$4.7B$4.1B$3.5B$3.1B
Gross profit$2.1B$1.8B$1.5B$1.4B
Operating income-$5.6M-$218.2M-$792.4M-$530.9M
Net income$88.4M-$129.4M-$709.6M-$498.0M
EPS (diluted)0.59-0.89-5.01-3.62
Operating cash flow$483.7M$218.0M$255.9M$11.8M
Cash$1.6B$2.2B$2.0B$2.0B
Long-term debtn/an/an/a$0
Buybacks$150.0M$0$0n/a
SEC XBRL, fiscal years, as known on 2026-10-28

ROKU Stock Sonar score 6/7 axes

Find similar shapesCompare

ROKU ranks highest on financial health (99th percentile) and profitability (86th), and lowest on insider conviction (6th), among Media peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
86
Inputs
  • Return on equity+13.1% · 78 pct, sector of 61
  • Return on assets+8.0% · 93 pct, sector of 87
  • Return on invested capital+43.2% · 93 pct, universe of 1,069
  • Return on capital employed+8.4% · 79 pct, sector of 74
Financial health
100
Inputs
  • Debt to equity0.00x · 100 pct, sector of 66
  • Cash flow to debtno debt to cover
Growth
42
Inputs
  • Revenue growth, YoY+15.2% · 76 pct, sector of 100
  • Backlog growth, YoY-47.8% · 8 pct, universe of 855
Insider conviction
6
Inputs
  • Net Form 4 buying (codes P and S), 180d-$37.5M · 12 pct, sector of 52
  • Insider buyers, 180d0 · 0 pct, sector of 52
Institutional and government
85
Inputs
  • Funds adding, latest quarter446 · 94 pct, sector of 83
  • Congress net buyers, 365dno Congress trades in 365 days
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quarters$1.4M · 76 pct, universe of 1,062
Risk and compliance
49
Inputs
  • Short interest, % of float+7.4% · 37 pct, sector of 100
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5ynot measured for this sector, almost no peer has an event
  • New text in Risk Factors, latest 10-K+11.0% · 60 pct, sector of 73
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

ROKU filings, in plain words

Are Roku insiders buying or selling ROKU?

In the 180 days to 2026-10-28, Roku insiders were net sellers, a net $48.0M across purchases and sales reported on Form 4, by 9 sellers.

Are there planned insider sales of ROKU?

Yes. 17 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-28, covering $18.2M of stock; the latest, by DANIEL JEDDA, was filed 2026-10-15.

Read the full summary

In the 180 days to 2026-10-28, Roku insiders were net sellers of ROKU, a net $48.0M across purchases and sales reported on Form 4 by 9 sellers. 29% of the 90 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. Insiders filed 17 Form 144 notices of intent to sell in the 90 days to 2026-10-28, covering $18.2M of stock. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.

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