REF Reformation (REF) Insider Trading, Ownership & Congress Trades
Consumer Goods · Women's, misses': and juniors outerwear · CIK 0001787117
Cluster · 3 insiders
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
0
13F, latest reported quarter
What the filings say about REF
Insiders, 180 days
-$58.3M net sold
3 buyers · 2 sellers · 0% of sales under a 10b5-1 plan
Reformation insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, Reformation Inc. insiders sold a net $58.3M of stock across 7 Form 4 purchases and sales, with 3 insiders buying. Source: SEC Form 4 filings, as of 2026-10-27.
Insider
Filed
Shares
Value
Since filing
Context
- 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Jul 31, 2026.
- The trade is 0.5% of the 28,942,153 shares held after it.
- 1 other insider sold within 30 days.
Insider activity: Insider Refo SCSp sold about $2.1M of REF on Sep 1, 2026; 1 other insider sold within 30 days.Context
- 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Jul 29, 2026.
- The trade is 0.5% of the 11,665,505 shares held after it.
- 1 other insider sold within 30 days.
Insider activity: Director Aflalo Yael sold about $841.2K of REF on Sep 1, 2026; 1 other insider sold within 30 days.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 10.3% of the 29,091,749 shares held after it.
- 1 other insider sold within 30 days.
Insider activity: Insider Refo SCSp sold about $41.7M of REF on Jul 31, 2026, the largest insider sale at the company on our record; 1 other insider sold within 30 days.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 75.1% of the 266,313 shares held after it.
- 2 other insiders bought within 30 days.
Insider activity: Director Coyle John Joseph bought about $3.0M of REF on Jul 31, 2026, the largest insider purchase at the company on our record; 2 other insiders bought within 30 days.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 2.1% of the 9,533 shares held after it.
- 2 other insiders bought within 30 days.
Insider activity: Director Kleine Brigitte bought about $3.0K of REF on Jul 31, 2026, the largest insider purchase at the company on our record; 2 other insiders bought within 30 days.7 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net -$58.3M over 180 days
-$58.3M over 90 days · -$61.4M of it by a 10%+ holder
below 96% of Consumer Goods
Congress
no House purchase disclosed in the last 12 months
Funds
under five funds report holding it
Revenue
+24.1% year over year (latest quarter)
more than 82% of Consumer Goods
Margin
8.0% net margin (latest quarter)
more than 78% of Consumer Goods
Buybacks
no share repurchases reported
Short interest
16.0% of the float short (float per yahoo 2026-10-26) · 3.0 days to cover · settled 2026-09-30
more than 61% of Consumer Goods
What changed in the last 30 days
Oct 9Director Coyle John Joseph bought $3.0M (Jul 31)
Oct 9Director Allen Zipporah bought $52.5K (Jul 31)
Oct 9Director Kleine Brigitte bought $3.0K (Jul 31)
Watch REF
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+3.3%12M
Insider buyInsider sell
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns REF: institutional holders (13F)
13F holdings, latest reported quarter
SEC 13F
No reported 13F holders
No fund above the reporting threshold listed this stock last quarter. That is a fact, not missing data.
Congress trades in REF
No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
REF planned insider sales (Form 144)
No planned-sale notices
No insider has filed to sell. Watch this after a run-up.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
3 insiders reported buying shares.
The record shows a net $58.3M sold by insiders over 180 days. Each figure is a federal filing, dated the day it went public.
REF financials
Revenue growth
+24.1%
XBRL, annual
Net margin
8.0%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
n/a
fewer than four consecutive quarters of revenue filed
Revenue, TTM REF
| none filed |
| Jun 2026 | $155.2M |
| Jun 2025 | $125.1M |
At each fiscal year end
Single quarter
Net margin, TTM
n/a
needs four consecutive quarters of both revenue and net income
Net margin, TTM REF
| none filed |
| Jun 2026 | +8.0% |
| Jun 2025 | +5.5% |
At each fiscal year end
Single quarter
Free cash flow, TTM
n/a
fewer than four consecutive quarters of operating cash flow
Free cash flow, TTM REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Single quarter
Debt to equity
0.64x
long-term 2026-06-27 plus current 2026-06-27; equity 2026-06-27
Debt to equity REF
| none filed |
| Jun 2026 | 0.64x |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
n/a
needs four quarters of operating cash flow
Cash flow to debt REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
n/a
fewer than four consecutive quarters of net income
Return on equity REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
n/a
fewer than four consecutive quarters of net income
Return on assets REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
n/a
fewer than four consecutive quarters of operating income
Return on invested capital REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
n/a
fewer than four consecutive quarters of operating income
Return on capital employed REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
n/a
fewer than four consecutive quarters of diluted EPS
P/E, trailing REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
$1.1B
market value at close 2026-10-23 on 2026-09-08 shares, plus long-term 2026-06-27 plus current 2026-06-27, minus cash 2026-06-27
Enterprise value REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
n/a
fewer than four consecutive quarters of operating cash flow
FCF yield REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
n/a
fewer than four consecutive quarters of diluted EPS
PEG, trailing REF
| none filed |
| Jun 2026 | n/a |
| Jun 2025 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
REF Stock Sonar score 5/7 axes
Find similar shapesCompareREF ranks highest on growth (82nd percentile) and risk and compliance (54th), and lowest on institutional and government (5th), among Consumer Goods peers.
5 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
REF filings, in plain words
Are Reformation insiders buying or selling REF?
In the 180 days to 2026-10-27, Reformation insiders were net sellers, a net $58.3M: $3.1M of purchases and $61.4M of sales reported on Form 4, by 3 buyers and 2 sellers.
Read the full summary
In the 180 days to 2026-10-27, Reformation insiders were net sellers of REF, a net $58.3M across purchases and sales reported on Form 4 by 3 buyers and 2 sellers. Most of that figure, $61.4M, came from a holder of 10% or more rather than an officer or director. Sales outweighed purchases more than tenfold by value. 3 different insiders reported purchases within the last 90 days, a cluster buy, which is rarer than a single purchase. None of the 4 insider sales was flagged as made under a Rule 10b5-1 plan. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.
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