PRPL Purple Innovation (PRPL) Insider Trading, Ownership & Congress Trades
Consumer Goods · Household furniture · CIK 0001643953
C-suite buying · 1
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
17
13F, latest reported quarter
What the filings say about PRPL
Insiders, 180 days
+$29.4K net bought
1 buyer
Purple Innovation insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, Purple Innovation, Inc. insiders bought a net $29.4K of stock across 49 Form 4 purchases and sales, with 1 insider buying. Source: SEC Form 4 filings, as of 2026-10-27.
Insider
Filed
Shares
Value
Since filing
Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 100.0% of the 60,000 shares held after it.
- No other insider bought within 30 days.
- 17 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Financial Officer Lucian Robert Gerard bought about $29.4K of PRPL on May 4, 2026, the largest insider purchase at the company since 2024; 17 funds added in the latest 13F quarter.Context
- 3 earlier Form 4 trades (code P or S) here by this insider (3 buys), the last on Jun 27, 2024.
- -1.9% median (-5.2% mean) 90-day return after 3 previous buys.
- The trade is 20.9% of the 663,669 shares held after it.
- No other insider bought within 30 days.
- 17 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer DeMartini Robert bought about $143.0K of PRPL on Jun 28, 2024, the largest insider purchase at the company since 2023; 17 funds added in the latest 13F quarter.Context
- 2 earlier Form 4 trades (code P or S) here by this insider (2 buys), the last on Jun 26, 2024.
- -6.9% median (-6.9% mean) 90-day return after 2 previous buys.
- The trade is 1.9% of the 524,835 shares held after it.
- No other insider bought within 30 days.
- 17 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer DeMartini Robert bought about $10.2K of PRPL on Jun 27, 2024; 17 funds added in the latest 13F quarter.Context
- 1 earlier Form 4 trade (code P or S) here by this insider (1 buy), the last on May 15, 2023.
- The trade is 9.9% of the 514,730 shares held after it.
- No other insider bought within 30 days.
- 17 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer DeMartini Robert bought about $50.0K of PRPL on Jun 26, 2024, the largest insider purchase at the company since 2023; 17 funds added in the latest 13F quarter.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 23.7% of the 16,874 shares held after it.
- No other insider bought within 30 days.
- 17 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Principal Accounting Officer Ulrich George Turner bought about $6.1K of PRPL on Mar 22, 2024; 17 funds added in the latest 13F quarter.49 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net +$29.4K over 180 days
more than 80% of Consumer Goods
Congress
no House purchase disclosed in the last 12 months
Funds
17 funds bought in last quarter
below 75% of Consumer Goods
Revenue
-3.9% year over year
below 70% of Consumer Goods
Margin
-11.0% net margin
below 76% of Consumer Goods
Buybacks
no share repurchases reported
Short interest
6.7% of the float short (float per yahoo 2026-10-26) · 2.1 days to cover · settled 2026-09-30
below 66% of Consumer Goods
What changed in the last 30 days
Nothing new filed in the last 30 days
Watch PRPL
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+218.6%12M
Insider buy
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns PRPL: institutional holders (13F)
13F holdings, latest reported quarter
46,855,291 sh
$16.7M
5,071,444 sh
$1.8M
2,210,496 sh
$789.1K
1,045,427 sh
$373.2K
752,200 sh
$268.5K
Congress trades in PRPL
No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
PRPL planned insider sales (Form 144)
No planned-sale notices
No insider has filed to sell. Watch this after a run-up.
PRPL mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
Wasatch Micro Cap Fund
$1.8M position · as of 2026-06-30
0.3%
Ultra-Small Company Market Fund
$26.8K position · as of 2026-06-30
0.0%
Goldman Sachs Absolute Return Tracker Fund
$61.8K position · as of 2026-06-30
0.0%
Schwab U.S. Small-Cap ETF
$112.8K position · as of 2026-05-31
0.0%
Fidelity Extended Market Index Fund
$138.1K position · as of 2026-05-31
0.0%
VANGUARD EXTENDED MARKET INDEX FUND
$214.1K position · as of 2026-06-30
0.0%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders are net buyers of their own stock.
The record shows a net $29.4K bought by insiders over 180 days, 17 funds added last quarter. Each figure is a federal filing, dated the day it went public.
PRPL financials
Revenue growth
-3.9%
XBRL, annual
Net margin
-11.0%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$453.5M
four quarters, 2025-07-01 to 2026-06-30
Revenue, TTM PRPL
| FY Dec 2025 | $468.7M |
| FY Dec 2024 | $487.9M |
| FY Dec 2023 | n/a |
| FY Mar 2023 | $541.9M |
| FY Dec 2022 | $575.7M |
| Jun 2026 | $98.3M |
| Mar 2026 | $95.7M |
| Dec 2025 | $140.7M |
| Sep 2025 | $118.8M |
| Jun 2025 | $105.1M |
| Mar 2025 | $104.2M |
| Dec 2024 | $129.0M |
| Sep 2024 | $118.6M |
At each fiscal year end
Single quarter
Net margin, TTM
-10.7%
net income over revenue, 2025-07-01 to 2026-06-30
Net margin, TTM PRPL
| FY Dec 2025 | -11.0% |
| FY Dec 2024 | -20.1% |
| FY Dec 2023 | n/a |
| FY Mar 2023 | n/a |
| FY Dec 2022 | n/a |
| Jun 2026 | -3.3% |
| Mar 2026 | -31.9% |
| Dec 2025 | -2.3% |
| Sep 2025 | -9.9% |
| Jun 2025 | -16.5% |
| Mar 2025 | -18.4% |
| Dec 2024 | -6.6% |
| Sep 2024 | -33.1% |
At each fiscal year end
Single quarter
Free cash flow, TTM
-$9.5M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Free cash flow, TTM PRPL
| FY Dec 2025 | -$41.9M |
| FY Dec 2024 | -$25.1M |
| FY Dec 2023 | -$69.1M |
| FY Mar 2023 | -$23.7M |
| FY Dec 2022 | -$64.1M |
| Jun 2026 | -$1.3M |
| Mar 2026 | $1.4M |
| Dec 2025 | -$7.8M |
| Sep 2025 | -$1.8M |
| Jun 2025 | -$7.0M |
| Mar 2025 | -$25.3M |
| Dec 2024 | $5.7M |
| Sep 2024 | $101.0K |
At each fiscal year end
Single quarter
Debt to equity
n/a
equity is zero or negative, the ratio has no meaning
Debt to equity PRPL
| FY Dec 2025 | n/a |
| FY Dec 2024 | 6.24x |
| FY Dec 2023 | 0.48x |
| FY Mar 2023 | 0.19x |
| FY Dec 2022 | 0.27x |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | 107.03x |
| Dec 2024 | 6.24x |
| Sep 2024 | 3.63x |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
-0.01x
TTM operating cash flow over long-term 2025-12-31 (6 months older than the period end) plus current 2025-09-30 (9 months older than the period end)
Cash flow to debt PRPL
| FY Dec 2025 | -0.15x |
| FY Dec 2024 | -0.14x |
| FY Dec 2023 | -0.98x |
| FY Mar 2023 | 0.05x |
| FY Dec 2022 | -0.61x |
| Jun 2026 | -0.01x |
| Mar 2026 | -0.03x |
| Dec 2025 | -0.15x |
| Sep 2025 | -0.12x |
| Jun 2025 | -0.12x |
| Mar 2025 | -0.17x |
| Dec 2024 | -0.14x |
| Sep 2024 | -0.23x |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
n/a
average equity is zero or negative
Return on equity PRPL
| FY Dec 2025 | n/a |
| FY Dec 2024 | -144.4% |
| FY Dec 2023 | -83.4% |
| FY Mar 2023 | n/a |
| FY Dec 2022 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | -11,027% |
| Jun 2025 | -331.8% |
| Mar 2025 | -199.8% |
| Dec 2024 | -144.4% |
| Sep 2024 | -134.3% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
-17.1%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets PRPL
| FY Dec 2025 | -17.0% |
| FY Dec 2024 | -28.0% |
| FY Dec 2023 | -29.3% |
| FY Mar 2023 | n/a |
| FY Dec 2022 | n/a |
| Jun 2026 | -17.1% |
| Mar 2026 | -22.2% |
| Dec 2025 | -17.0% |
| Sep 2025 | -18.5% |
| Jun 2025 | -25.3% |
| Mar 2025 | -19.8% |
| Dec 2024 | -28.0% |
| Sep 2024 | -30.5% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
n/a
pre-tax loss, no effective tax rate to apply
Return on invested capital PRPL
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Mar 2023 | n/a |
| FY Dec 2022 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
-26.8%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
Return on capital employed PRPL
| FY Dec 2025 | -21.4% |
| FY Dec 2024 | -37.9% |
| FY Dec 2023 | -37.0% |
| FY Mar 2023 | n/a |
| FY Dec 2022 | n/a |
| Jun 2026 | -26.8% |
| Mar 2026 | -23.3% |
| Dec 2025 | -21.4% |
| Sep 2025 | -23.1% |
| Jun 2025 | -34.0% |
| Mar 2025 | -33.7% |
| Dec 2024 | -37.9% |
| Sep 2024 | -39.4% |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
P/E, trailing PRPL
| FY Dec 2025 | n/a |
| FY Dec 2024 | 0.87x |
| FY Dec 2023 | 0.88x |
| FY Mar 2023 | n/a |
| FY Dec 2022 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | 3.04x |
| Dec 2024 | 0.87x |
| Sep 2024 | 0.33x |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
$248.8M
market value at close 2026-10-23 on 2018-01-31 shares, plus long-term 2025-12-31 (6 months older than the period end) plus current 2025-09-30 (9 months older than the period end), minus cash 2026-06-30
Enterprise value PRPL
| FY Dec 2025 | $216.3M |
| FY Dec 2024 | $109.5M |
| FY Dec 2023 | $45.6M |
| FY Mar 2023 | $29.1M |
| FY Dec 2022 | $82.2M |
| Jun 2026 | $212.0M |
| Mar 2026 | $215.2M |
| Dec 2025 | $216.3M |
| Sep 2025 | $156.1M |
| Jun 2025 | $142.6M |
| Mar 2025 | $133.9M |
| Dec 2024 | $109.5M |
| Sep 2024 | $94.0M |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
-22.4%
TTM free cash flow over market value at close 2026-10-23
FCF yield PRPL
| FY Dec 2025 | -379.3% |
| FY Dec 2024 | -201.2% |
| FY Dec 2023 | -419.3% |
| FY Mar 2023 | -56.1% |
| FY Dec 2022 | -83.8% |
| Jun 2026 | -167.2% |
| Mar 2026 | -144.0% |
| Dec 2025 | -379.3% |
| Sep 2025 | -190.4% |
| Jun 2025 | -227.4% |
| Mar 2025 | -251.8% |
| Dec 2024 | -201.2% |
| Sep 2024 | -222.9% |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
PEG, trailing PRPL
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Mar 2023 | n/a |
| FY Dec 2022 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2025-12 | 2024-12 | 2023-12 | 2023-03 | |
|---|---|---|---|---|
| Revenue | $468.7M | $487.9M | $510.5M | n/a |
| Gross profit | $188.6M | $181.1M | $171.8M | n/a |
| Operating income | -$43.0M | -$92.2M | -$113.7M | n/a |
| Net income | -$51.4M | -$97.9M | -$120.8M | n/a |
| EPS (diluted) | 0.48 | 0.91 | 1.17 | n/a |
| Operating cash flow | -$33.8M | -$17.9M | -$54.7M | n/a |
| Cash | $24.3M | $29.0M | $26.9M | $54.5M |
| Long-term debt | $126.7M | $70.7M | $26.9M | $17.8M |
SEC XBRL, fiscal years, as known on 2026-10-27
PRPL Stock Sonar score 6/7 axes
Find similar shapesComparePRPL ranks highest on insider conviction (70th percentile) and risk and compliance (61st), and lowest on profitability (15th), among Consumer Goods peers.
6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
PRPL filings, in plain words
Are Purple Innovation insiders buying or selling PRPL?
In the 180 days to 2026-10-27, Purple Innovation insiders were net buyers, a net $29.4K across purchases and sales reported on Form 4, by 1 buyer.
Read the full summary
In the 180 days to 2026-10-27, Purple Innovation insiders were net buyers of PRPL, a net $29.4K across purchases and sales reported on Form 4 by 1 buyer. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.
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