WAVEMAN · COMPANY

PRPL · Purple Innovation, Inc.

LIVE

TEAM-0.32% 13F +439META+2.47% 13F +2,694RCG-2.04% CLUSTERUTHR-4.03% 13F +425CRWV-1.12% 13F +693CRM-0.46% 13F +1,018CVNA+2.74% 13F +794TPL-0.71% 13F +444NET-4.47% 13F +710MSTR-1.35% 13F +526DELL+15.81% 13F +1,203CRWD-5.42% 13F +1,382ANET+2.87% 13F +1,323COIN-1.05% 13F +475TEAM-0.32% 13F +439META+2.47% 13F +2,694RCG-2.04% CLUSTERUTHR-4.03% 13F +425CRWV-1.12% 13F +693CRM-0.46% 13F +1,018CVNA+2.74% 13F +794TPL-0.71% 13F +444NET-4.47% 13F +710MSTR-1.35% 13F +526DELL+15.81% 13F +1,203CRWD-5.42% 13F +1,382ANET+2.87% 13F +1,323COIN-1.05% 13F +475

← ALL COMPANIES

PRPL

Name: Purple Innovation, Inc. (PRPL) insider trading and ownership data
Creator: WaveMan
License: https://wave-man.com/terms

Purple Innovation, Inc.

CONSUMER GOODS · HOUSEHOLD FURNITURE · CIK 0001643953

C-SUITE BUYING · 1☆ WATCH

INSIDER NET · 180D

$29.4K

open-market buys minus sells, Form 4 codes P and S

INSIDER BUYERS · 180D

CONGRESS BUYERS · 1Y

FUNDS ADDED · QTR

13F, latest reported quarter

REVENUE GROWTH

-3.9%

XBRL, annual

NET MARGIN

-11.0%

CONVERSIONS · 180D

codes C/M, not in net · no price filed

SEVEN FACTS, RANKED AGAINST THE SECTOR · RANK IS NOT A FORECAST

INSIDERS

net +$29.4K over 180 days

more than 78% of Consumer Goods

CONGRESS

no member of Congress has reported trading it

FUNDS

17 funds added or opened last quarter

below 82% of Consumer Goods

REVENUE

-3.9% year over year

below 71% of Consumer Goods

MARGIN

-11.0% net margin

below 80% of Consumer Goods

BUYBACKS

no share repurchases reported

SHORT

no short interest reported

The year, with the filings on it

Total return indexed to 100 over the last 12 months · every marker is a federal filing, placed at its date — hover any marker for the detail

TOTAL 12M RETURN +251.4%

+251.4%12M

INSIDER BUY

INDEXED RETURN, DIVIDEND-ADJUSTED — NOT A PRICE CHART · LARGE TRADES DRAWN FIRST WHEN A NAME FILES HEAVILY

Live price

Daily candles from TradingView, on their licence — no filings are marked on this one

WHY THIS NAME IS ON THE DESK

Insiders are net buyers of their own stock.

The record shows a net $29.4K bought by insiders over 180 days, 17 funds added last quarter. Every figure is a federal filing, dated the day it became public.

Backtest this pattern Open the screener

Same sector, ranked by filing activity

Sector from the SEC's own SIC classification

FNKO PTON VTSI MHK CAL LEVI CODI JAKK BRLT CULP FIGS HNI

Insider transactions

Form 4 purchases and sales (codes P and S) — grants, option exercises and preferred conversions excluded

Over the last 180 days, Purple Innovation, Inc. insiders bought a net $29.4K of stock across 51 Form 4 purchases and sales, with 1 insider(s) buying. Source: SEC Form 4 filings, as of 2026-09-04.

INSIDER

FILED

VALUE

Lucian Robert Gerard

Chief Financial Officer

BUY

2026-05-04

60,000.0

$29.4K

DeMartini Robert

Chief Executive Officer

BUY

2024-06-28

138,834.0

$143.0K

DeMartini Robert

Chief Executive Officer

BUY

2024-06-27

10,105.0

$10.2K

DeMartini Robert

Chief Executive Officer

BUY

2024-06-26

51,061.0

$50.0K

Ulrich George Turner

Principal Accounting Officer

BUY

2024-03-22

4,000.0

$6.1K

51 TRANSACTIONS ON RECORD

Showing the most recent few. Create a free account to see 46 more transactions on record, the cross-source screener and CSV export. We store only your email address, and there is no password to create.

Institutional holders

13F · holdings as of the latest quarter funds have reported

Coliseum Capital Management, LLC

46,855,291.0 sh

$16.7M

WASATCH ADVISORS LP

5,071,444.0 sh

$1.8M

VANGUARD CAPITAL MANAGEMENT LLC

2,210,496.0 sh

$789.1K

BlackRock, Inc.

1,045,427.0 sh

$373.2K

Dynamic Advisor Solutions LLC

752,200.0 sh

$268.5K

SCHEDULE 13D/G

No 5%+ ownership filings

Nobody has crossed 5% with a filing obligation. Absence is a fact here, not missing data.

FORM 144

No planned-sale notices

No insider has notified an intent to sell. This is the panel to watch after a run-up.

Fund concentration

N-PORT · funds ranked by how much of THEMSELVES they put in this stock — the conviction number 13F cannot show

Wasatch Micro Cap Fund

$3.3M POSITION · AS OF 2026-03-31

0.6%

Ultra-Small Company Market Fund

$49.6K POSITION · AS OF 2026-03-31

0.0%

Invenomic Fund

$74.4K POSITION · AS OF 2026-04-30

0.0%

Goldman Sachs Absolute Return Tracker Fund

$60.0K POSITION · AS OF 2026-03-31

0.0%

Schwab U.S. Small-Cap ETF

$198.4K POSITION · AS OF 2026-02-28

0.0%

Fidelity Extended Market Index Fund

$205.6K POSITION · AS OF 2026-02-28

0.0%

SEC N-PORT, MONTHLY WITH A ~60-DAY PUBLIC LAG · FUNDS ≥ $10M · % = SHARE OF THE FUND'S OWN BOOK

Fundamentals

Annual figures from XBRL filings · pick a past date to see them exactly as the market knew them then — restatements and all

	2025-12	2024-12	2023-12	2022-12
REVENUE	$468.7M	$487.9M	$510.5M	$573.2M
GROSS PROFIT	$188.6M	$181.1M	$171.8M	$208.1M
OPERATING INCOME	$-43.0M	$-92.2M	$-113.7M	$-42.8M
NET INCOME	$-51.4M	$-97.9M	$-120.8M	$-92.5M
EPS (DILUTED)	0.48	0.91	1.17	-1.13
OPERATING CASH FLOW	$-33.8M	$-17.9M	$-54.7M	$-28.8M
CASH	$24.3M	$29.0M	$26.9M	$41.8M
LONG-TERM DEBT	$126.7M	$70.7M	$26.9M	$23.7M
DIVIDENDS PAID	—	—	—	$100.0K

SEC XBRL · FISCAL-YEAR PERIODS · AS KNOWN ON 2026-09-04 · NOBODY ELSE SHOWS FUNDAMENTALS AS OF A PAST DATE