NOW ServiceNow (NOW) Insider Trading, Ownership & Congress Trades
Software & IT · Services-prepackaged software · CIK 0001373715
Congress · 3Form 144 · 3
Insider buyers, 180 days
0
Funds added, last quarter
1,295
13F, latest reported quarter
Conversions, 180 days
58
Codes C/M, not in net · $0 priced
What the filings say about NOW
Insiders, 180 days
-$3.8M net sold
5 sellers · 11% of sales under a 10b5-1 plan
Congress, 1 year
3 bought · 3 sold
Latest: sale, 2026-04-24
Planned sales (Form 144), 90 days
$1.7M
3 notices
ServiceNow insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, ServiceNow, Inc. insiders sold a net $3.8M of stock across 861 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-27.
Insider
Filed
Shares
Value
Since filing
Context
- 6 earlier Form 4 trades (code P or S) here by this insider (6 sales), the last on May 18, 2026.
- The trade is 11.1% of the 18,305 shares held after it.
- 2 other insiders sold within 30 days.
- 1,295 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President, Global Customer Ops Fipps Paul sold about $300.8K of NOW on Aug 31, 2026; 2 other insiders sold within 30 days and 1,295 funds added in the latest 13F quarter.Context
- 43 earlier Form 4 trades (code P or S) here by this insider (43 sales), the last on Apr 24, 2026.
- The trade is 26.1% of the 30,042 shares held after it.
- 2 other insiders sold within 30 days.
- 1,295 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief People & AI Enblmt. Off. Canney Jacqueline P sold about $1.1M of NOW under a 10b5-1 plan on Aug 28, 2026; 2 other insiders sold within 30 days and 1,295 funds added in the latest 13F quarter.Context
- 17 earlier Form 4 trades (code P or S) here by this insider (17 sales), the last on Aug 13, 2026.
- The trade is 6.1% of the 43,990 shares held after it.
- 2 other insiders sold within 30 days.
- 1,295 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Chamberlain Paul Edward sold about $365.9K of NOW on Aug 27, 2026; 2 other insiders sold within 30 days and 1,295 funds added in the latest 13F quarter.Context
- 16 earlier Form 4 trades (code P or S) here by this insider (16 sales), the last on May 14, 2026.
- The trade is 3.2% of the 46,690 shares held after it.
- 2 other insiders sold within 30 days.
- 1,295 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Chamberlain Paul Edward sold about $188.4K of NOW on Aug 13, 2026; 2 other insiders sold within 30 days and 1,295 funds added in the latest 13F quarter.Context
- 4 earlier Form 4 trades (code P or S) here by this insider (4 sales), the last on May 27, 2025.
- The trade is 14.5% of the 11,010 shares held after it.
- 3 other insiders sold within 30 days.
- 1,295 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Briggs Teresa sold about $173.4K of NOW on May 28, 2026; 3 other insiders sold within 30 days and 1,295 funds added in the latest 13F quarter.861 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net -$3.8M over 180 days
-$1.9M over 90 days
below 56% of Software & IT
Congress
3 members bought in the last year
more than 86% of Software & IT
Funds
1,295 funds bought in last quarter
more than 98% of Software & IT
Revenue
+20.9% year over year
more than 71% of Software & IT
Margin
13.2% net margin
more than 77% of Software & IT
Buybacks
$2.2B repurchased, FY to 2026-06-30
more than 97% of Software & IT
Short interest
2.9% of the float short (float per yahoo 2026-10-26) · 2.7 days to cover · settled 2026-09-30
more than 50% of Software & IT
What changed in the last 30 days
Nothing new filed in the last 30 days
Watch NOW
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
-15.1%12M
Insider buyInsider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns NOW: institutional holders (13F)
13F holdings, latest reported quarter
96,057,763 sh
$9.5B
67,351,838 sh
$6.7B
49,038,218 sh
$4.9B
26,630,984 sh
$2.6B
25,184,743 sh
$2.5B
Congress trades in NOW
STOCK Act disclosures, US House only, filed up to 45 days after the trade
Sold 2026-04-24 · disclosed 25 days later
$1,001 - $15,000
Sold 2026-04-14 · disclosed 24 days later
$1,001 - $15,000
Bought 2026-03-06 · disclosed 33 days later
$1,001 - $15,000
Bought 2026-02-10 · disclosed 24 days later
$1,001 - $15,000
Sold 2026-01-30 · disclosed 27 days later
$1,001 - $15,000
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
NOW planned insider sales (Form 144)
Notice of intent to sell, filed before any sale
Fipps Paul
Filed 2026-08-31
$300.8K
Canney Jacqueline P
Filed 2026-08-28
$1.1M
PAUL EDWARD CHAMBERLAIN
Filed 2026-08-27
$365.9K
NOW mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
Dana Unconstrained Equity ETF
$14.4M position · as of 2026-05-31
9.4%
Polen Focus Growth ETF
$4.6M position · as of 2026-07-31
5.5%
Polen Growth Fund
$85.7M position · as of 2026-07-31
5.2%
Formidable Fortress ETF
$1.1M position · as of 2026-06-30
5.0%
Vulcan Value Partners Fund
$11.2M position · as of 2026-07-31
4.9%
Global X Cloud Computing ETF
$12.8M position · as of 2026-05-31
4.8%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Executive pay vs shareholder return · Mr. McDermott
CEO pay, headline and as actually paid, against the company's
return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$51.6M
-$83.3M
$18.6M
+39%
+127%
2024
$37.6M
$202.0M
$20.6M
+93%
+102%
2023
$37.6M
$184.8M
$15.9M
+28%
+71%
2022
$38.5M
-$76.3M
$13.6M
-29%
+9%
2021
$165.8M
$136.2M
$27.6M
+18%
+50%
Tagged by the company under SEC Item 402(v). Returns are
cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $3.8M sold by insiders over 180 days, 1,295 funds added last quarter, 3 House member(s) bought in 12 months, disclosed weeks after the trade, $1.7M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
NOW financials
Revenue growth
+20.9%
XBRL, annual
Net margin
13.2%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$14.7B
four quarters, 2025-07-01 to 2026-06-30
Revenue, TTM NOW
| FY Dec 2025 | $13.3B |
| FY Dec 2024 | $11.0B |
| FY Dec 2023 | $9.0B |
| FY Dec 2022 | $7.2B |
| FY Dec 2021 | $5.9B |
| Jun 2026 | $4.0B |
| Mar 2026 | $3.8B |
| Dec 2025 | $3.6B |
| Sep 2025 | $3.4B |
| Jun 2025 | $3.2B |
| Mar 2025 | $3.1B |
| Dec 2024 | $3.0B |
| Sep 2024 | $2.8B |
At each fiscal year end
Single quarter
Net margin, TTM
+11.3%
net income over revenue, 2025-07-01 to 2026-06-30
Net margin, TTM NOW
| FY Dec 2025 | +13.2% |
| FY Dec 2024 | +13.0% |
| FY Dec 2023 | +19.3% |
| FY Dec 2022 | +4.5% |
| FY Dec 2021 | +3.9% |
| Jun 2026 | +7.5% |
| Mar 2026 | +12.4% |
| Dec 2025 | +11.2% |
| Sep 2025 | +14.7% |
| Jun 2025 | +12.0% |
| Mar 2025 | +14.9% |
| Dec 2024 | +13.0% |
| Sep 2024 | +15.4% |
At each fiscal year end
Single quarter
Free cash flow, TTM
$4.6B
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Free cash flow, TTM NOW
| FY Dec 2025 | $4.6B |
| FY Dec 2024 | $3.4B |
| FY Dec 2023 | $2.7B |
| FY Dec 2022 | $2.2B |
| FY Dec 2021 | $1.8B |
| Jun 2026 | $473.0M |
| Mar 2026 | $1.5B |
| Dec 2025 | $2.0B |
| Sep 2025 | $578.0M |
| Jun 2025 | $526.0M |
| Mar 2025 | $1.5B |
| Dec 2024 | $1.4B |
| Sep 2024 | $469.0M |
At each fiscal year end
Single quarter
Debt to equity
0.60x
long-term 2026-06-30 plus current 2026-06-30; equity 2026-06-30
Debt to equity NOW
| FY Dec 2025 | 0.12x |
| FY Dec 2024 | 0.15x |
| FY Dec 2023 | 0.19x |
| FY Dec 2022 | 0.29x |
| FY Dec 2021 | 0.43x |
| Jun 2026 | 0.60x |
| Mar 2026 | 0.13x |
| Dec 2025 | 0.12x |
| Sep 2025 | 0.13x |
| Jun 2025 | 0.14x |
| Mar 2025 | 0.15x |
| Dec 2024 | 0.15x |
| Sep 2024 | 0.16x |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
0.71x
TTM operating cash flow over long-term 2026-06-30 plus current 2026-06-30
Cash flow to debt NOW
| FY Dec 2025 | 3.65x |
| FY Dec 2024 | 2.88x |
| FY Dec 2023 | 2.29x |
| FY Dec 2022 | 1.83x |
| FY Dec 2021 | 1.39x |
| Jun 2026 | 0.71x |
| Mar 2026 | 3.65x |
| Dec 2025 | 3.65x |
| Sep 2025 | 3.26x |
| Jun 2025 | 3.17x |
| Mar 2025 | 3.10x |
| Dec 2024 | 2.88x |
| Sep 2024 | 2.86x |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
+14.2%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on equity NOW
| FY Dec 2025 | +15.5% |
| FY Dec 2024 | +16.5% |
| FY Dec 2023 | +27.3% |
| FY Dec 2022 | +7.4% |
| FY Dec 2021 | +7.1% |
| Jun 2026 | +14.2% |
| Mar 2026 | +16.1% |
| Dec 2025 | +15.5% |
| Sep 2025 | +16.8% |
| Jun 2025 | +17.0% |
| Mar 2025 | +16.9% |
| Dec 2024 | +16.5% |
| Sep 2024 | +16.2% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
+6.2%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets NOW
| FY Dec 2025 | +7.5% |
| FY Dec 2024 | +7.5% |
| FY Dec 2023 | +11.3% |
| FY Dec 2022 | +2.7% |
| FY Dec 2021 | +2.4% |
| Jun 2026 | +6.2% |
| Mar 2026 | +7.7% |
| Dec 2025 | +7.5% |
| Sep 2025 | +8.6% |
| Jun 2025 | +8.3% |
| Mar 2025 | +8.0% |
| Dec 2024 | +7.5% |
| Sep 2024 | +8.0% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
+7.3%
operating income after a 28.8% effective tax rate, over long-term 2026-06-30 plus current 2026-06-30 plus average of 2025-06-30 and 2026-06-30 minus cash
Return on invested capital NOW
| FY Dec 2025 | +14.4% |
| FY Dec 2024 | +14.0% |
| FY Dec 2023 | n/a |
| FY Dec 2022 | +6.8% |
| FY Dec 2021 | +7.6% |
| Jun 2026 | +7.3% |
| Mar 2026 | +14.8% |
| Dec 2025 | +14.4% |
| Sep 2025 | +14.7% |
| Jun 2025 | +15.3% |
| Mar 2025 | +15.5% |
| Dec 2024 | +14.0% |
| Sep 2024 | +12.6% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
+10.2%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
Return on capital employed NOW
| FY Dec 2025 | +13.2% |
| FY Dec 2024 | +12.4% |
| FY Dec 2023 | +8.8% |
| FY Dec 2022 | +5.4% |
| FY Dec 2021 | +4.7% |
| Jun 2026 | +10.2% |
| Mar 2026 | +13.8% |
| Dec 2025 | +13.2% |
| Sep 2025 | +13.7% |
| Jun 2025 | +13.0% |
| Mar 2025 | +12.8% |
| Dec 2024 | +12.4% |
| Sep 2024 | +11.9% |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
P/E, trailing NOW
| FY Dec 2025 | n/a |
| FY Dec 2024 | 154.76x |
| FY Dec 2023 | 85.12x |
| FY Dec 2022 | 48.53x |
| FY Dec 2021 | 113.88x |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | 1,137.34x |
| Dec 2024 | 154.76x |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
$169.4B
market value at close 2026-10-23 on 2026-06-30 shares, plus long-term 2026-06-30 plus current 2026-06-30, minus cash 2026-06-30
Enterprise value NOW
| FY Dec 2025 | $29.6B |
| FY Dec 2024 | $42.9B |
| FY Dec 2023 | $28.6B |
| FY Dec 2022 | $15.7B |
| FY Dec 2021 | $25.7B |
| Jun 2026 | $107.7B |
| Mar 2026 | $106.6B |
| Dec 2025 | $29.6B |
| Sep 2025 | $37.0B |
| Jun 2025 | $41.1B |
| Mar 2025 | $31.1B |
| Dec 2024 | $42.9B |
| Sep 2024 | $36.4B |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
+2.8%
TTM free cash flow over market value at close 2026-10-23
FCF yield NOW
| FY Dec 2025 | +14.4% |
| FY Dec 2024 | +7.8% |
| FY Dec 2023 | +9.3% |
| FY Dec 2022 | +13.8% |
| FY Dec 2021 | +7.0% |
| Jun 2026 | +4.5% |
| Mar 2026 | +4.3% |
| Dec 2025 | +14.4% |
| Sep 2025 | +10.3% |
| Jun 2025 | +9.0% |
| Mar 2025 | +11.2% |
| Dec 2024 | +7.8% |
| Sep 2024 | +9.2% |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
PEG, trailing NOW
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | 22.70x |
| FY Dec 2022 | 1.20x |
| FY Dec 2021 | 1.22x |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2025-12 | 2024-12 | 2023-12 | 2022-12 | |
|---|---|---|---|---|
| Revenue | $13.3B | $11.0B | $9.0B | $7.2B |
| Gross profit | $10.3B | $8.7B | $7.0B | $5.7B |
| Operating income | $1.8B | $1.4B | $762.0M | $355.0M |
| Net income | $1.7B | $1.4B | $1.7B | $325.0M |
| EPS (diluted) | 1.67 | 1.37 | 1.68 | 1.60 |
| Operating cash flow | $5.4B | $4.3B | $3.4B | $2.7B |
| Cash | $3.7B | $2.3B | $1.9B | $1.5B |
| Long-term debt | $1.5B | n/a | n/a | n/a |
| Buybacks | $1.8B | $696.0M | $538.0M | $0 |
SEC XBRL, fiscal years, as known on 2026-10-27
NOW Stock Sonar score 6/7 axes
Find similar shapesCompareNOW ranks highest on institutional and government (74th percentile) and growth (70th), and lowest on insider conviction (21st), among Software & IT peers.
6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
NOW filings, in plain words
Are ServiceNow insiders buying or selling NOW?
In the 180 days to 2026-10-27, ServiceNow insiders were net sellers, a net $3.8M across purchases and sales reported on Form 4, by 5 sellers.
Have members of Congress traded NOW?
Yes. In the year to 2026-10-27, 3 House members disclosed buying NOW and 3 House members disclosed selling it; the latest on record is a sale by Josh Gottheimer dated 2026-04-24.
Are there planned insider sales of NOW?
Yes. 3 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-27, covering $1.7M of stock; the latest, by Fipps Paul, was filed 2026-08-31.
Read the full summary
In the 180 days to 2026-10-27, ServiceNow insiders were net sellers of NOW, a net $3.8M across purchases and sales reported on Form 4 by 5 sellers. 11% of the 9 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. In the year to 2026-10-27, 3 members of Congress disclosed buying NOW and 3 members disclosed selling it; the latest on record is a sale by Josh Gottheimer dated 2026-04-24. Insiders filed 3 Form 144 notices of intent to sell in the 90 days to 2026-10-27, covering $1.7M of stock. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.
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