GPRO GoPro (GPRO) Insider Trading, Ownership & Congress Trades
Consumer Goods · Photographic equipment & supplies · CIK 0001500435
Activist 13D
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
85
13F, latest reported quarter
What the filings say about GPRO
Insiders, 180 days
-$145.5K net sold
2 sellers · 0% of sales under a 10b5-1 plan
Activist stakes (13D), 180 days
1 filing
Largest: 20.3% of the class
GoPro insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, GoPro, Inc. insiders sold a net $145.5K of stock across 79 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-28.
Insider
Filed
Shares
Value
Since filing
Context
- 14 earlier Form 4 trades (code P or S) here by this insider (14 sales), the last on Feb 20, 2026.
- The trade is 13.8% of the 947,123 shares held after it.
- 1 other insider sold within 30 days.
- 85 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President and COO MCGEE BRIAN sold about $126.7K of GPRO on May 20, 2026; 1 other insider sold within 30 days and 85 funds added in the latest 13F quarter.Context
- 2 earlier Form 4 trades (code P or S) here by this insider (2 sales), the last on Feb 18, 2026.
- The trade is 4.4% of the 381,324 shares held after it.
- 1 other insider sold within 30 days.
- 85 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: SVP, General Counsel Stephen Jason Christopher sold about $18.8K of GPRO on May 18, 2026; 1 other insider sold within 30 days and 85 funds added in the latest 13F quarter.Context
- 13 earlier Form 4 trades (code P or S) here by this insider (13 sales), the last on Nov 20, 2025.
- The trade is 8.6% of the 688,646 shares held after it.
- 1 other insider sold within 30 days.
- 85 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: EVP, CFO and COO MCGEE BRIAN sold about $47.0K of GPRO on Feb 20, 2026; 1 other insider sold within 30 days and 85 funds added in the latest 13F quarter.Context
- 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Nov 18, 2025.
- The trade is 4.0% of the 134,542 shares held after it.
- 1 other insider sold within 30 days.
- 85 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: SVP, General Counsel Stephen Jason Christopher sold about $4.3K of GPRO on Feb 18, 2026; 1 other insider sold within 30 days and 85 funds added in the latest 13F quarter.Context
- 12 earlier Form 4 trades (code P or S) here by this insider (12 sales), the last on Aug 20, 2025.
- The trade is 0.6% of the 773,890 shares held after it.
- 1 other insider sold within 30 days.
- 85 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: EVP, CFO and COO MCGEE BRIAN sold about $7.2K of GPRO on Nov 20, 2025; 1 other insider sold within 30 days and 85 funds added in the latest 13F quarter.79 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net -$145.5K over 180 days
more than 70% of Consumer Goods
Congress
no House purchase disclosed in the last 12 months
Funds
85 funds bought in last quarter
below 52% of Consumer Goods
Revenue
-18.7% year over year
below 90% of Consumer Goods
Margin
-14.2% net margin
below 80% of Consumer Goods
Buybacks
no share repurchases reported
Short interest
23.6% of the float short (float per yahoo 2026-10-26) · 2.3 days to cover · settled 2026-09-30
The situation: each line is one rule over one dataset
Woodman Nicholas disclosed a 5%+ stake (20.3%) in the last six months.
What changed in the last 30 days
Nothing new filed in the last 30 days
Watch GPRO
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
-53.0%12M
Insider sell13D/G stake
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns GPRO: institutional holders (13F)
13F holdings, latest reported quarter
9,358,956 sh
$7.3M
5,943,440 sh
$4.6M
11,532 sh
$4.1M
4,643,732 sh
$3.6M
4,391,572 sh
$3.4M
Congress trades in GPRO
No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.
Activist and 5% holders (13D/13G)
13D: intends to influence · 13G: passive
Woodman Nicholas
Activist 13D · 2026-09-09
20.3%
Woodman Family Trust under Trust Agreement dated March 11, 2011
Activist 13D · 2026-09-09
20.3%
GPRO planned insider sales (Form 144)
No planned-sale notices
No insider has filed to sell. Watch this after a run-up.
GPRO mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
Invesco NASDAQ Future Gen 200 ETF
$99.2K position · as of 2026-05-31
0.5%
Ultra-Small Company Market Fund
$151.7K position · as of 2026-06-30
0.1%
PACE Small/Medium Co Growth Equity Investments
$173.5K position · as of 2026-07-31
0.1%
PIMCO RAE US Small Fund
$2.3M position · as of 2026-06-30
0.1%
Schwab Fundamental U.S. Small Company ETF
$4.6M position · as of 2026-05-31
0.1%
U.S. Small Cap Equity Fund
$304.5K position · as of 2026-07-31
0.0%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Executive pay vs shareholder return · Mr. Woodman
CEO pay, headline and as actually paid, against the company's
return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$772.3K
$703.1K
$1.0M
-83%
-61%
2024
$2.4M
$1.3M
$1.1M
-87%
-29%
2023
$5.7M
$2.8M
$1.7M
-58%
+28%
2022
$4.8M
$1.5M
$1.6M
-40%
+4%
2021
$5.1M
$4.1M
$1.8M
+25%
+12%
Tagged by the company under SEC Item 402(v). Returns are
cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
An activist crossed the 5% line with declared intent.
The record shows a net $145.5K sold by insiders over 180 days, 85 funds added last quarter. Each figure is a federal filing, dated the day it went public.
GPRO financials
Revenue growth
-18.7%
XBRL, annual
Net margin
-14.2%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$568.6M
four quarters, 2025-07-01 to 2026-06-30
Revenue, TTM GPRO
| FY Dec 2025 | $651.5M |
| FY Dec 2024 | $801.5M |
| FY Dec 2023 | $1.0B |
| FY Dec 2022 | $1.1B |
| FY Dec 2021 | $1.2B |
| Jun 2026 | $104.9M |
| Mar 2026 | $99.1M |
| Dec 2025 | $201.7M |
| Sep 2025 | $162.9M |
| Jun 2025 | $152.6M |
| Mar 2025 | $134.3M |
| Dec 2024 | $200.9M |
| Sep 2024 | $258.9M |
At each fiscal year end
Single quarter
Net margin, TTM
-27.6%
net income over revenue, 2025-07-01 to 2026-06-30
Net margin, TTM GPRO
| FY Dec 2025 | -14.2% |
| FY Dec 2024 | -53.9% |
| FY Dec 2023 | -5.3% |
| FY Dec 2022 | +2.6% |
| FY Dec 2021 | +32.0% |
| Jun 2026 | -48.8% |
| Mar 2026 | -77.0% |
| Dec 2025 | -1.0% |
| Sep 2025 | -16.8% |
| Jun 2025 | -10.8% |
| Mar 2025 | -34.8% |
| Dec 2024 | -18.5% |
| Sep 2024 | -3.2% |
At each fiscal year end
Single quarter
Free cash flow, TTM
-$23.3M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Free cash flow, TTM GPRO
| FY Dec 2025 | -$24.0M |
| FY Dec 2024 | -$129.2M |
| FY Dec 2023 | -$34.4M |
| FY Dec 2022 | $2.3M |
| FY Dec 2021 | $223.6M |
| Jun 2026 | -$11.8M |
| Mar 2026 | -$37.7M |
| Dec 2025 | $15.0M |
| Sep 2025 | $11.2M |
| Jun 2025 | $8.3M |
| Mar 2025 | -$58.5M |
| Dec 2024 | -$25.5M |
| Sep 2024 | -$4.2M |
At each fiscal year end
Single quarter
Debt to equity
n/a
equity is zero or negative, the ratio has no meaning
Debt to equity GPRO
| FY Dec 2025 | 0.73x |
| FY Dec 2024 | 0.61x |
| FY Dec 2023 | 0.39x |
| FY Dec 2022 | 0.43x |
| FY Dec 2021 | 0.38x |
| Jun 2026 | n/a |
| Mar 2026 | 27.09x |
| Dec 2025 | 0.73x |
| Sep 2025 | 2.35x |
| Jun 2025 | 1.01x |
| Mar 2025 | 1.08x |
| Dec 2024 | 0.61x |
| Sep 2024 | 1.18x |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
-0.24x
TTM operating cash flow over long-term 2026-06-30 plus current 2026-06-30
Cash flow to debt GPRO
| FY Dec 2025 | -0.37x |
| FY Dec 2024 | -1.34x |
| FY Dec 2023 | -0.15x |
| FY Dec 2022 | 0.02x |
| FY Dec 2021 | 0.98x |
| Jun 2026 | -0.24x |
| Mar 2026 | -0.00x |
| Dec 2025 | -0.37x |
| Sep 2025 | -0.35x |
| Jun 2025 | -0.77x |
| Mar 2025 | -0.71x |
| Dec 2024 | -1.34x |
| Sep 2024 | -0.26x |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
-457.7%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on equity GPRO
| FY Dec 2025 | -80.9% |
| FY Dec 2024 | -122.2% |
| FY Dec 2023 | -9.1% |
| FY Dec 2022 | +4.7% |
| FY Dec 2021 | +89.2% |
| Jun 2026 | -457.7% |
| Mar 2026 | -215.5% |
| Dec 2025 | -80.9% |
| Sep 2025 | -98.9% |
| Jun 2025 | -76.8% |
| Mar 2025 | -83.6% |
| Dec 2024 | -122.2% |
| Sep 2024 | -107.0% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
-37.5%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets GPRO
| FY Dec 2025 | -19.1% |
| FY Dec 2024 | -57.2% |
| FY Dec 2023 | -5.2% |
| FY Dec 2022 | +2.5% |
| FY Dec 2021 | +36.5% |
| Jun 2026 | -37.5% |
| Mar 2026 | -29.0% |
| Dec 2025 | -19.1% |
| Sep 2025 | -21.3% |
| Jun 2025 | -21.8% |
| Mar 2025 | -27.0% |
| Dec 2024 | -57.2% |
| Sep 2024 | -46.6% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
n/a
pre-tax loss, no effective tax rate to apply
Return on invested capital GPRO
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | +5.8% |
| FY Dec 2021 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
-185.3%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
Return on capital employed GPRO
| FY Dec 2025 | -49.3% |
| FY Dec 2024 | -30.8% |
| FY Dec 2023 | -10.1% |
| FY Dec 2022 | +4.9% |
| FY Dec 2021 | +17.5% |
| Jun 2026 | -185.3% |
| Mar 2026 | -106.9% |
| Dec 2025 | -49.3% |
| Sep 2025 | -47.9% |
| Jun 2025 | -47.4% |
| Mar 2025 | -55.3% |
| Dec 2024 | -30.8% |
| Sep 2024 | -19.8% |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
P/E, trailing GPRO
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | 27.67x |
| FY Dec 2021 | 4.56x |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
n/a
no share count filed
Enterprise value GPRO
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
n/a
no share count filed
FCF yield GPRO
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
PEG, trailing GPRO
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-26. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2025-12 | 2025-09 | 2024-12 | 2023-12 | |
|---|---|---|---|---|
| Revenue | $651.5M | n/a | $801.5M | $1.0B |
| Gross profit | $219.2M | n/a | $271.3M | $323.6M |
| Operating income | -$83.3M | n/a | -$135.0M | -$75.5M |
| Net income | -$92.6M | n/a | -$432.3M | -$53.2M |
| EPS (diluted) | -0.58 | n/a | -2.82 | -0.35 |
| Operating cash flow | -$20.7M | n/a | -$125.1M | -$32.9M |
| Cash | $49.7M | n/a | $102.8M | $222.7M |
| Long-term debt | $36.6M | $36.3M | $0 | $92.6M |
| Buybacks | $0 | n/a | $0 | $40.0M |
SEC XBRL, fiscal years, as known on 2026-10-28
GPRO Stock Sonar score 6/7 axes
Find similar shapesCompareGPRO ranks highest on growth (52nd percentile) and institutional and government (42nd), and lowest on profitability (8th), among Consumer Goods peers.
6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
GPRO filings, in plain words
Are GoPro insiders buying or selling GPRO?
In the 180 days to 2026-10-28, GoPro insiders were net sellers, a net $145.5K across purchases and sales reported on Form 4, by 2 sellers.
Read the full summary
In the 180 days to 2026-10-28, GoPro insiders were net sellers of GPRO, a net $145.5K across purchases and sales reported on Form 4 by 2 sellers. 1 activist Schedule 13D filing in the last 180 days declared an intent to influence the company, the largest for 20.3% of the class. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.
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