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GOOGL · Alphabet Inc.
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GOOGL Alphabet (GOOGL) Insider Trading, Ownership & Congress Trades

Software & IT · Services-computer programming, data processing, etc. · CIK 0001652044
Congress · 6Form 144 · 4
Insider buyers, 180 days
0
Funds added, last quarter
2,999
13F, latest reported quarter
Conversions, 180 days
98
Codes C/M, not in net · $0 priced

What the filings say about GOOGL

Insiders, 180 days
-$4.4M net sold
4 sellers · 5% of sales under a 10b5-1 plan
Congress, 1 year
6 bought · 10 sold
Latest: sale, 2026-09-14
Planned sales (Form 144), 90 days
$232.6K
4 notices

Alphabet insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, Alphabet Inc. insiders sold a net $4.4M of stock across 499 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-27.

Insider
Filed
Shares
Value
Since filing
SELL
2026-10-02 SECtraded 2026-09-30
83
$28.3K
-7.6%
Context
  • 24 earlier Form 4 trades (code P or S) here by this insider (24 sales), the last on Aug 28, 2026.
  • The trade is 0.4% of the 19,076 shares held after it.
  • No other insider sold within 30 days.
  • 2,999 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director ARNOLD FRANCES sold about $28.3K of GOOGL under a 10b5-1 plan on Sep 30, 2026; 2,999 funds added in the latest 13F quarter.
SELL
2026-08-31 SECtraded 2026-08-28
82
$27.7K
-4.4%
Context
  • 23 earlier Form 4 trades (code P or S) here by this insider (23 sales), the last on Jul 30, 2026.
  • The trade is 0.4% of the 18,995 shares held after it.
  • 1 other insider sold within 30 days.
  • 2,999 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director ARNOLD FRANCES sold about $27.7K of GOOGL under a 10b5-1 plan on Aug 28, 2026; 1 other insider sold within 30 days and 2,999 funds added in the latest 13F quarter.
SELL
2026-07-30 SEC
82
$27.3K
-10.1%
Context
  • 22 earlier Form 4 trades (code P or S) here by this insider (22 sales), the last on Jun 30, 2026.
  • The trade is 0.4% of the 18,914 shares held after it.
  • 1 other insider sold within 30 days.
  • 2,999 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director ARNOLD FRANCES sold about $27.3K of GOOGL on Jul 30, 2026; 1 other insider sold within 30 days and 2,999 funds added in the latest 13F quarter.
VP, Chief Accounting Officer
SELL
2026-07-29 SEC
449
$149.6K
-4.0%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Jun 26, 2026.
  • The trade is 1.6% of the 27,386 shares held after it.
  • 2 other insiders sold within 30 days.
  • 2,999 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: VP, Chief Accounting Officer Saraci Marsida sold about $149.6K of GOOGL on Jul 29, 2026; 2 other insiders sold within 30 days and 2,999 funds added in the latest 13F quarter.
SELL
2026-06-30 SEC
112
$39.3K
-11.4%
Context
  • 21 earlier Form 4 trades (code P or S) here by this insider (21 sales), the last on May 29, 2026.
  • The trade is 0.6% of the 18,833 shares held after it.
  • 3 other insiders sold within 30 days.
  • 2,999 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director ARNOLD FRANCES sold about $39.3K of GOOGL on Jun 30, 2026; 3 other insiders sold within 30 days and 2,999 funds added in the latest 13F quarter.
499 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Showing the latest few. to see 494 more transactions and use the screener and CSV export. We store only your email; there is no password.
Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net -$4.4M over 180 days
-$232.9K over 90 days
below 59% of Software & IT
Congress
6 members bought in the last year
more than 95% of Software & IT
Funds
2,999 funds bought in last quarter
the highest in Software & IT
Revenue
+15.1% year over year
more than 62% of Software & IT
Margin
32.8% net margin
more than 93% of Software & IT
Buybacks
$45.7B repurchased, FY to 2025-12-31
the highest in Software & IT
Short interest
2.9 days to cover · settled 2026-09-30
What changed in the last 30 days
Oct 2Director ARNOLD FRANCES sold $28.3K under a 10b5-1 plan (Sep 30)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.
Sep 30Director ARNOLD FRANCES filed to sell $28.3K by Sep 30 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.

Watch GOOGL

A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.

The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+27.5%12M
+0%+20%+40%+60%2025-102025-122026-022026-042026-062026-082026-10 2026-03-04 · Pichai Sundar sold $4.8M2026-02-18 · Pichai Sundar sold $4.4M2026-02-17 · WALKER JOHN KENT sold $4.4M2025-11-05 · Pichai Sundar sold $4.0M2025-12-30 · WALKER JOHN KENT sold $3.5M2026-02-17 · WALKER JOHN KENT sold $3.5M2026-02-18 · Pichai Sundar sold $3.4M2025-12-15 · Pichai Sundar sold $3.4M2025-12-03 · Pichai Sundar sold $3.3M2026-03-18 · Pichai Sundar sold $3.1M2026-01-07 · Pichai Sundar sold $3.0M2026-02-04 · Pichai Sundar sold $2.9M2026-01-07 · Pichai Sundar sold $2.9M2025-11-05 · Pichai Sundar sold $2.8M2026-01-21 · Pichai Sundar sold $2.7M2026-03-04 · Pichai Sundar sold $2.6M2026-03-18 · Pichai Sundar sold $2.5M2025-12-15 · Pichai Sundar sold $2.4M2025-11-19 · Pichai Sundar sold $2.4M2025-12-03 · Pichai Sundar sold $2.3M2026-02-04 · Pichai Sundar sold $2.3M2026-03-18 · Pichai Sundar sold $2.0M2026-01-07 · Pichai Sundar sold $2.0M2026-03-04 · Pichai Sundar sold $1.9M2025-12-30 · WALKER JOHN KENT sold $1.9M2026-03-18 · Pichai Sundar sold $1.9M2026-01-21 · Pichai Sundar sold $1.9M2025-12-15 · Pichai Sundar sold $1.7M2026-02-17 · WALKER JOHN KENT sold $1.6M2026-02-18 · Pichai Sundar sold $1.6M2026-02-17 · WALKER JOHN KENT sold $1.5M2026-01-21 · Pichai Sundar sold $1.5M2025-12-15 · Pichai Sundar sold $1.3M2026-02-17 · WALKER JOHN KENT sold $1.3M2026-02-17 · WALKER JOHN KENT sold $1.3M2025-11-19 · Pichai Sundar sold $1.2M2026-02-04 · Pichai Sundar sold $1.2M2025-11-19 · Pichai Sundar sold $1.1M2025-11-19 · Pichai Sundar sold $1.1M2025-11-05 · Pichai Sundar sold $1.1M2025-12-03 · Pichai Sundar sold $1.0M2026-01-21 · Pichai Sundar sold $925.7K2026-09-30 · ARNOLD FRANCES filed to sell $28.3K2026-08-28 · ARNOLD FRANCES filed to sell $27.7K2026-07-30 · ARNOLD FRANCES filed to sell $27.3K2026-07-29 · MARSIDA SARACI filed to sell $149.3K2026-07-09 · The Lawrence Page Trust filed to sell $81.6M2026-07-09 · The Lawrence Page Trust III filed to sell $6.1M2026-07-09 · The Lawrence Page Trust II filed to sell $3.5M2026-06-30 · ARNOLD FRANCES filed to sell $39.3K2026-06-29 · JOHN KENT WALKER JR, TTEE OF THE ARETE TRUST, UAD 8/22/2001 filed to sell $3.0M2026-06-26 · MARSIDA SARACI filed to sell $153.6K
Insider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns GOOGL: institutional holders (13F)

13F holdings, latest reported quarter
830,895,305 sh
$295.4B
$245.3B
435,700,701 sh
$153.2B
382,181,323 sh
$133.2B
$93.9B

Congress trades in GOOGL

STOCK Act disclosures, US House only, filed up to 45 days after the trade
Sold 2026-09-14 · disclosed 4 days later
$15,001 - $50,000
Sold 2026-08-27 · disclosed 16 days later
$1,001 - $15,000
Sold 2026-08-24 · disclosed 1 day later
$50,001 - $100,000
Bought 2026-08-11 · disclosed 9 days later
$1,001 - $15,000
Sold 2026-07-22 · disclosed 27 days later
$1,001 - $15,000

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

GOOGL planned insider sales (Form 144)

Notice of intent to sell, filed before any sale
ARNOLD FRANCES
Filed 2026-09-30
$28.3K
ARNOLD FRANCES
Filed 2026-08-28
$27.7K
ARNOLD FRANCES
Filed 2026-07-30
$27.3K
MARSIDA SARACI
Filed 2026-07-29
$149.3K
The Lawrence Page Trust
Filed 2026-07-09
$81.6M

GOOGL mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
MIDAS SPECIAL OPPORTUNITIES
$11.6M position · as of 2026-06-30
39.5%
JNL/Mellon Communication Services Sector Fund
$290.9M position · as of 2026-06-30
32.1%
Global X PureCap MSCI Communication Services ETF
$29.8M position · as of 2026-05-31
32.0%
VIP Communication Services Portfolio
$106.2M position · as of 2026-06-30
28.4%
Select Communication Services Portfolio
$780.6M position · as of 2026-05-31
27.4%
Global X PureCap MSCI Communication Services ETF
$24.6M position · as of 2026-05-31
26.5%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Executive pay vs shareholder return
CEO pay, headline and as actually paid, against the company's return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$10.9M
$213.9M
$32.9M
+261%
+38%
2024
$10.8M
$215.7M
$39.1M
+118%
+15%
2023
$8.8M
$235.1M
$34.6M
+61%
-13%
2022
$226.0M
$115.8M
$30.8M
+1%
-41%
2021
$6.3M
$267.3M
$21.7M
+65%
-2%
Tagged by the company under SEC Item 402(v). Returns are cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $4.4M sold by insiders over 180 days, 2,999 funds added last quarter, 6 House member(s) bought in 12 months, disclosed weeks after the trade, $232.6K in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
Same sector, ranked by filing activity
Sector by SEC SIC code

GOOGL financials

Revenue growth
+15.1%
XBRL, annual
Net margin
32.8%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$445.9B
four quarters, 2025-07-01 to 2026-06-30
Net margin, TTM
+54.8%
net income over revenue, 2025-07-01 to 2026-06-30
Free cash flow, TTM
$53.3B
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Debt to equity
0.16x
long-term 2026-06-30 plus current 2026-06-30; equity 2026-06-30
Cash flow to debt
1.85x
TTM operating cash flow over long-term 2026-06-30 plus current 2026-06-30
Return on equity
+48.7%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets
+34.3%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on invested capital
+21.4%
operating income after a 18.4% effective tax rate, over long-term 2026-06-30 plus current 2026-06-30 plus average of 2025-06-30 and 2026-06-30 minus cash
Return on capital employed
+24.4%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
P/E, trailing
16.08x
close 2026-10-23 over four quarters of diluted EPS, 2025-07-01 to 2026-06-30
Enterprise value
n/a
no share count filed
FCF yield
n/a
no share count filed
PEG, trailing
0.14x
P/E over trailing EPS growth of 112%: four quarters to 2026-06-30 against the four to 2025-06-30
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2025-122024-122023-122022-12
Revenue$402.8B$350.0B$307.4B$282.8B
Operating income$129.0B$112.4B$84.3B$74.8B
Net income$132.2B$100.1B$73.8B$60.0B
EPS (diluted)10.818.045.804.56
Operating cash flow$164.7B$125.3B$101.7B$91.5B
Cash$30.7B$23.5B$24.0B$21.9B
Long-term debt$46.5B$10.9B$11.9B$15.3B
Buybacks$45.7B$62.2B$61.5B$59.3B
Dividends paid$10.0B$7.4B$0$0
SEC XBRL, fiscal years, as known on 2026-10-27

GOOGL Stock Sonar score 6/7 axes

Find similar shapesCompare

GOOGL ranks highest on profitability (86th percentile) and growth (80th), and lowest on insider conviction (17th), among Software & IT peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
86
Inputs
  • Return on equity+48.7% · 91 pct, sector of 286
  • Return on assets+34.3% · 95 pct, sector of 381
  • Return on invested capital+21.4% · 66 pct, sector of 78
  • Return on capital employed+24.4% · 91 pct, sector of 294
Financial health
69
Inputs
  • Debt to equity0.16x · 52 pct, sector of 288
  • Cash flow to debt1.85x · 87 pct, sector of 241
Growth
80
Inputs
  • Revenue growth, YoY+15.1% · 62 pct, sector of 480
  • Backlog growth, YoY+380.1% · 97 pct, sector of 182
Insider conviction
17
Inputs
  • Net Form 4 buying (codes P and S), 180d-$4.4M · 35 pct, sector of 285
  • Insider buyers, 180d0 · 0 pct, sector of 290
Institutional and government
51
Inputs
  • Funds adding, latest quarter2,999 · 100 pct, sector of 415
  • Congress net buyers, 365d-4 · 3 pct, sector of 72
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quartersno lobbying filings in the last four quarters
Risk and compliance
22
Inputs
  • Short interest, % of floatno short interest or no free float on file
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5ynot measured for this sector, almost no peer has an event
  • New text in Risk Factors, latest 10-K+20.4% · 22 pct, sector of 316
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

GOOGL filings, in plain words

Are Alphabet insiders buying or selling GOOGL?

In the 180 days to 2026-10-27, Alphabet insiders were net sellers, a net $4.4M across purchases and sales reported on Form 4, by 4 sellers.

Have members of Congress traded GOOGL?

Yes. In the year to 2026-10-27, 6 House members disclosed buying GOOGL and 10 House members disclosed selling it; the latest on record is a sale by Pete Sessions dated 2026-09-14.

Are there planned insider sales of GOOGL?

Yes. 4 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-27, covering $232.6K of stock; the latest, by ARNOLD FRANCES, was filed 2026-09-30.

Read the full summary

In the 180 days to 2026-10-27, Alphabet insiders were net sellers of GOOGL, a net $4.4M across purchases and sales reported on Form 4 by 4 sellers. 5% of the 39 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. In the year to 2026-10-27, 6 members of Congress disclosed buying GOOGL and 10 members disclosed selling it; the latest on record is a sale by Pete Sessions dated 2026-09-14. Insiders filed 4 Form 144 notices of intent to sell in the 90 days to 2026-10-27, covering $232.6K of stock. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.

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