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DSP · Viant Technology Inc.
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DSP Viant Technology (DSP) Insider Trading, Ownership & Congress Trades

Software & IT · Services-computer programming, data processing, etc. · CIK 0001828791
Form 144 · 1
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
77
13F, latest reported quarter
Conversions, 180 days
9
Codes C/M, not in net · $0 priced

What the filings say about DSP

Insiders, 180 days
-$4.9M net sold
5 sellers · 7% of sales under a 10b5-1 plan
Planned sales (Form 144), 90 days
$903.8K
1 notice

Viant Technology insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, Viant Technology Inc. insiders sold a net $4.9M of stock across 133 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-27.

Insider
Filed
Shares
Value
Since filing
Chief Financial Officer
SELL
2026-10-14 SECtraded 2026-10-13
20,711
$272.1K
+7.5%
Context
  • 45 earlier Form 4 trades (code P or S) here by this insider (45 sales), the last on Sep 18, 2026.
  • The trade is 6.4% of the 322,000 shares held after it.
  • No other insider sold within 30 days.
  • 77 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Financial Officer MADDEN LARRY sold about $272.1K of DSP under a 10b5-1 plan on Oct 13, 2026; 77 funds added in the latest 13F quarter.
Chief Financial Officer
SELL
2026-09-18 SEC
14,602
$176.7K
+9.1%
Context
  • 44 earlier Form 4 trades (code P or S) here by this insider (44 sales), the last on Sep 16, 2026.
  • The trade is 4.3% of the 342,711 shares held after it.
  • No other insider sold within 30 days.
  • 77 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Financial Officer MADDEN LARRY sold about $176.7K of DSP under a 10b5-1 plan on Sep 18, 2026; 77 funds added in the latest 13F quarter.
Chief Financial Officer
SELL
2026-09-18 SECtraded 2026-09-16
17,042
$213.3K
+9.1%
Context
  • 43 earlier Form 4 trades (code P or S) here by this insider (43 sales), the last on Aug 11, 2026.
  • The trade is 4.8% of the 357,313 shares held after it.
  • No other insider sold within 30 days.
  • 77 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Financial Officer MADDEN LARRY sold about $213.3K of DSP under a 10b5-1 plan on Sep 16, 2026; 77 funds added in the latest 13F quarter.
Chief Financial Officer
SELL
2026-08-13 SECtraded 2026-08-11
26,020
$338.9K
+6.1%
Context
  • 41 earlier Form 4 trades (code P or S) here by this insider (41 sales), the last on Jul 23, 2026.
  • The trade is 6.5% of the 399,802 shares held after it.
  • 3 other insiders sold within 30 days.
  • 77 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Financial Officer MADDEN LARRY sold about $338.9K of DSP on Aug 11, 2026, the largest insider sale at the company since 2024; 3 other insiders sold within 30 days and 77 funds added in the latest 13F quarter.
Chief Financial Officer
SELL
2026-08-13 SECtraded 2026-08-11
1,431
$19.6K
+6.1%
Context
  • 41 earlier Form 4 trades (code P or S) here by this insider (41 sales), the last on Jul 23, 2026.
  • The trade is 0.4% of the 398,371 shares held after it.
  • 3 other insiders sold within 30 days.
  • 77 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Financial Officer MADDEN LARRY sold about $19.6K of DSP on Aug 11, 2026; 3 other insiders sold within 30 days and 77 funds added in the latest 13F quarter.
133 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
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Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net -$4.9M over 180 days
-$1.0M over 90 days · -$2.3M of it by a 10%+ holder
below 60% of Software & IT
Congress
no House purchase disclosed in the last 12 months
Funds
77 funds bought in last quarter
below 54% of Software & IT
Revenue
+19.0% year over year
more than 70% of Software & IT
Margin
2.4% net margin
more than 59% of Software & IT
Buybacks
no share repurchases reported
Short interest
10.5% of the float short (float per yahoo 2026-10-26) · 2.6 days to cover · settled 2026-09-30
What changed in the last 30 days
Oct 14Chief Financial Officer MADDEN LARRY sold $272.1K under a 10b5-1 plan (Oct 13)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.

Watch DSP

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The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+60.0%12M
-2%+20%+42%+63%2025-102025-122026-022026-042026-062026-082026-10 2026-08-11 · MADDEN LARRY sold $338.9K2026-06-15 · MADDEN LARRY sold $281.7K2026-10-13 · MADDEN LARRY sold $272.1K2026-06-05 · MADDEN LARRY sold $228.4K2026-05-08 · MADDEN LARRY sold $219.7K2026-09-16 · MADDEN LARRY sold $213.3K2026-01-21 · Capital V LLC sold $180.9K2026-03-18 · Capital V LLC sold $180.0K2026-01-20 · Capital V LLC sold $179.1K2025-12-18 · Capital V LLC sold $178.9K2026-06-08 · MADDEN LARRY sold $177.5K2026-03-17 · Capital V LLC sold $177.0K2026-09-18 · MADDEN LARRY sold $176.7K2025-12-17 · Capital V LLC sold $176.1K2026-06-16 · Capital V LLC sold $167.6K2026-04-20 · Capital V LLC sold $166.8K2026-06-17 · Capital V LLC sold $166.3K2026-07-22 · Capital V LLC sold $165.5K2026-05-19 · Capital V LLC sold $163.3K2026-05-20 · Capital V LLC sold $159.0K2025-12-17 · MADDEN LARRY sold $157.7K2026-05-11 · MADDEN LARRY sold $156.1K2026-04-21 · Capital V LLC sold $154.0K2026-04-21 · MADDEN LARRY sold $144.9K2026-07-08 · MADDEN LARRY sold $143.1K2026-04-22 · MADDEN LARRY sold $142.4K2026-07-23 · Capital V LLC sold $135.2K2026-02-18 · Capital V LLC sold $130.2K2026-04-23 · MADDEN LARRY sold $129.9K2026-07-06 · MADDEN LARRY sold $129.0K2026-07-07 · MADDEN LARRY sold $117.7K2026-02-17 · Capital V LLC sold $113.3K2026-07-21 · Capital V LLC sold $112.2K2026-04-02 · MADDEN LARRY sold $110.8K2025-12-17 · Vanderhook Timothy sold $106.5K2025-12-17 · Vanderhook Christopher sold $106.5K2026-06-15 · Vanderhook Christopher sold $101.3K2026-06-15 · Vanderhook Timothy sold $101.3K2026-03-19 · Capital V LLC sold $100.0K2026-01-22 · Capital V LLC sold $99.4K2026-02-19 · Capital V LLC sold $90.2K2026-04-22 · Capital V LLC sold $90.1K2026-09-16 · Lawrence Madden filed to sell $903.8K2026-07-06 · Lawrence Madden filed to sell $776.8K
Insider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns DSP: institutional holders (13F)

13F holdings, latest reported quarter
1,274,688 sh
$16.1M
$13.6M

Congress trades in DSP

No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

DSP planned insider sales (Form 144)

Notice of intent to sell, filed before any sale
Lawrence Madden
Filed 2026-09-16
$903.8K
Lawrence Madden
Filed 2026-07-06
$776.8K

DSP mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
Columbia Integrated Small Cap Growth Fund
$306.4K position · as of 2026-05-31
0.9%
Victory Integrity Discovery Fund
$557.0K position · as of 2026-06-30
0.6%
Royce Small-Cap Opportunity Fund
$6.5M position · as of 2026-06-30
0.5%
Nationwide Bailard Small Cap Value Fund
$332.4K position · as of 2026-07-31
0.3%
Small Company Growth Portfolio
$57.7K position · as of 2026-06-30
0.2%
Embark Small Cap Equity Fund
$1.2M position · as of 2026-07-31
0.2%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $4.9M sold by insiders over 180 days, 77 funds added last quarter, $903.8K in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
Same sector, ranked by filing activity
Sector by SEC SIC code

DSP financials

Revenue growth
+19.0%
XBRL, annual
Net margin
2.4%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$388.5M
four quarters, 2025-07-01 to 2026-06-30
Net margin, TTM
+2.2%
net income over revenue, 2025-07-01 to 2026-06-30
Free cash flow, TTM
$66.0M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Debt to equity
0.00x
long-term 2026-06-30 plus current 2022-12-31 (42 months older than the period end); equity 2026-06-30
Cash flow to debt
n/a
no debt to cover
Return on equity
+12.3%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets
+1.9%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on invested capital
n/a
tax provision or pre-tax income not filed for the four quarters
Return on capital employed
+2.9%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
P/E, trailing
38.36x
close 2026-10-23 over four quarters of diluted EPS, 2025-07-01 to 2026-06-30
Enterprise value
n/a
no share count filed
FCF yield
n/a
no share count filed
PEG, trailing
0.24x
P/E over trailing EPS growth of 157%: four quarters to 2026-06-30 against the four to 2025-06-30
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2025-122024-122023-122022-12
Revenue$344.2M$289.2M$222.9M$197.2M
Operating income$12.1M$3.5M-$18.3M-$49.3M
Net income$8.4M$2.4M-$3.4M-$11.9M
EPS (diluted)0.360.14-0.23-0.84
Operating cash flow$52.6M$51.8M$37.8M-$3.5M
Cash$191.2M$205.0M$216.5M$206.6M
Long-term debt$0$0$0$0
Dividends paidn/an/an/a$0
SEC XBRL, fiscal years, as known on 2026-10-27

DSP Stock Sonar score 6/7 axes

Find similar shapesCompare

DSP ranks highest on financial health (99th percentile) and growth (70th), and lowest on insider conviction (18th), among Software & IT peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
62
Inputs
  • Return on equity+12.3% · 66 pct, sector of 286
  • Return on assets+1.9% · 62 pct, sector of 381
  • Return on invested capitaltax provision or pre-tax income not filed for the four quarters
  • Return on capital employed+2.9% · 57 pct, sector of 294
Financial health
100
Inputs
  • Debt to equity0.00x · 100 pct, sector of 288
  • Cash flow to debtno debt to cover
Growth
70
Inputs
  • Revenue growth, YoY+19.0% · 70 pct, sector of 480
  • Backlog growth, YoYno backlog line filed, or no year-earlier backlog
Insider conviction
18
Inputs
  • Net Form 4 buying (codes P and S), 180d-$4.2M · 36 pct, sector of 285
  • Insider buyers, 180d0 · 0 pct, sector of 290
Institutional and government
46
Inputs
  • Funds adding, latest quarter77 · 46 pct, sector of 415
  • Congress net buyers, 365dno Congress trades in 365 days
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quartersno lobbying filings in the last four quarters
Risk and compliance
49
Inputs
  • Short interest, % of float+10.5% · 24 pct, sector of 530
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5ynot measured for this sector, almost no peer has an event
  • New text in Risk Factors, latest 10-K+7.2% · 73 pct, sector of 316
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

DSP filings, in plain words

Are Viant Technology insiders buying or selling DSP?

In the 180 days to 2026-10-27, Viant Technology insiders were net sellers, a net $4.9M across purchases and sales reported on Form 4, by 5 sellers.

Are there planned insider sales of DSP?

Yes. 1 Form 144 notice of planned insider sales was filed in the 90 days to 2026-10-27, covering $903.8K of stock; the latest, by Lawrence Madden, was filed 2026-09-16.

Read the full summary

In the 180 days to 2026-10-27, Viant Technology insiders were net sellers of DSP, a net $4.9M across purchases and sales reported on Form 4 by 5 sellers. 7% of the 46 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. Insiders filed 1 Form 144 notice of intent to sell in the 90 days to 2026-10-27, covering $903.8K of stock. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.

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