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ASAN · Asana, Inc.
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ASAN Asana (ASAN) Insider Trading, Ownership & Congress Trades

Software & IT · Services-prepackaged software · CIK 0001477720
Quote by TradingView
Form 144 · 9
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
174
13F, latest reported quarter

What the filings say about ASAN

Insiders, 180 days
-$6.0M net sold
4 sellers · 37% of sales under a 10b5-1 plan
Planned sales (Form 144), 90 days
$3.0M
9 notices

Asana insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, Asana, Inc. insiders sold a net $6.0M of stock across 584 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-28.

Insider
Filed
Shares
Value
Since filing
Rogers Daniel Mark
Chief Executive Officer
SELL
2026-10-23 SECtraded 2026-10-22
19,676
$226.6K
-1.2%
Context
  • 6 earlier Form 4 trades (code P or S) here by this insider (6 sales), the last on Oct 9, 2026.
  • The trade is 1.4% of the 1,437,022 shares held after it.
  • 2 other insiders sold within 30 days.
  • 174 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Rogers Daniel Mark sold about $226.6K of ASAN under a 10b5-1 plan on Oct 22, 2026; 2 other insiders sold within 30 days and 174 funds added in the latest 13F quarter.
Rogers Daniel Mark
Chief Executive Officer
SELL
2026-10-13 SECtraded 2026-10-09
18,021
$180.9K
+20.9%
Context
  • 5 earlier Form 4 trades (code P or S) here by this insider (5 sales), the last on Sep 22, 2026.
  • The trade is 1.2% of the 1,456,698 shares held after it.
  • 2 other insiders sold within 30 days.
  • 174 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Rogers Daniel Mark sold about $180.9K of ASAN under a 10b5-1 plan on Oct 9, 2026; 2 other insiders sold within 30 days and 174 funds added in the latest 13F quarter.
Colendich Katie Marie
GC, Corporate Secretary
SELL
2026-10-02 SECtraded 2026-09-30
6,318
$54.7K
+29.8%
Context
  • 9 earlier Form 4 trades (code P or S) here by this insider (9 sales), the last on Sep 22, 2026.
  • The trade is 4.1% of the 155,371 shares held after it.
  • 2 other insiders sold within 30 days.
  • 174 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: GC, Corporate Secretary Colendich Katie Marie sold about $54.7K of ASAN on Sep 30, 2026; 2 other insiders sold within 30 days and 174 funds added in the latest 13F quarter.
Megji Aziz
Chief Financial Officer
SELL
2026-09-23 SEC
3,224
$29.9K
+29.5%
Context
  • 5 earlier Form 4 trades (code P or S) here by this insider (5 sales), the last on Sep 21, 2026.
  • The trade is 0.4% of the 726,721 shares held after it.
  • 2 other insiders sold within 30 days.
  • 174 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Financial Officer Megji Aziz sold about $29.9K of ASAN on Sep 23, 2026; 2 other insiders sold within 30 days and 174 funds added in the latest 13F quarter.
Rogers Daniel Mark
Chief Executive Officer
SELL
2026-09-23 SECtraded 2026-09-22
150,175
$1.4M
+29.5%
Context
  • 4 earlier Form 4 trades (code P or S) here by this insider (4 sales), the last on Sep 21, 2026.
  • The trade is 10.2% of the 1,474,719 shares held after it.
  • 2 other insiders sold within 30 days.
  • 174 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Rogers Daniel Mark sold about $1.4M of ASAN under a 10b5-1 plan on Sep 22, 2026; 2 other insiders sold within 30 days and 174 funds added in the latest 13F quarter.
584 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
See all insider buying · insider selling
Showing the latest few. to see 579 more transactions and use the screener and CSV export. We store only your email; there is no password.
Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net -$6.0M over 180 days
-$5.2M over 90 days
below 63% of Software & IT
Congress
no House purchase disclosed in the last 12 months
Funds
174 funds bought in last quarter
more than 69% of Software & IT
Revenue
+9.2% year over year
more than 50% of Software & IT
Margin
-23.9% net margin
below 70% of Software & IT
Buybacks
$96.5M repurchased, FY to 2026-07-31
more than 53% of Software & IT
Short interest
21.6% of the float short (float per yahoo 2026-10-26) · 1.9 days to cover · settled 2026-09-30
What changed in the last 30 days
Oct 23Chief Executive Officer Rogers Daniel Mark sold $407.5K under a 10b5-1 plan (2 trades, Oct 9 to Oct 22)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.
Oct 22Officer VERONICA SOSA filed to sell $358.6K by Oct 22 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Oct 22Director DAN ROGERS filed to sell $217.8K by Oct 22 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Oct 9Director DAN ROGERS filed to sell $177.9K by Oct 9 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Sep 30Officer KATIE COLENDICH filed to sell $54.7K by Sep 30 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.

Watch ASAN

A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.

The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
-19.0%12M
-63%-41%-19%+3%2025-102025-122026-022026-042026-062026-082026-10 2025-12-09 · Rosenstein Justin sold $12.9M2026-09-21 · Rogers Daniel Mark sold $2.9M2025-12-09 · LACEY ELEANOR B sold $1.5M2026-09-22 · Rogers Daniel Mark sold $1.4M2025-12-22 · Parekh Sonalee Elizabeth sold $1.2M2025-12-19 · Raimondi Anne sold $957.9K2025-12-22 · Raimondi Anne sold $889.6K2025-12-22 · LACEY ELEANOR B sold $790.4K2025-12-23 · LACEY ELEANOR B sold $616.0K2026-09-21 · Megji Aziz sold $337.6K2025-12-23 · Parekh Sonalee Elizabeth sold $337.2K2025-12-18 · Raimondi Anne sold $322.3K2026-03-20 · Parekh Sonalee Elizabeth sold $227.1K2026-10-22 · Rogers Daniel Mark sold $226.6K2025-10-24 · Rosenstein Justin sold $204.8K2026-03-27 · Megji Aziz sold $187.0K2026-10-09 · Rogers Daniel Mark sold $180.9K2026-06-22 · Rogers Daniel Mark sold $179.7K2026-06-22 · Megji Aziz sold $170.5K2025-12-19 · Raimondi Anne sold $142.9K2026-03-23 · Parekh Sonalee Elizabeth sold $123.9K2025-12-08 · Rosenstein Justin sold $122.8K2026-06-30 · Rogers Daniel Mark sold $95.1K2026-06-24 · Megji Aziz sold $89.1K2026-09-22 · Colendich Katie Marie sold $82.8K2026-06-22 · Sosa Veronica sold $75.8K2026-09-21 · Colendich Katie Marie sold $70.8K2026-06-24 · Colendich Katie Marie sold $56.2K2026-09-30 · Colendich Katie Marie sold $54.7K2026-03-10 · Colendich Katie Marie sold $54.2K2026-06-22 · Colendich Katie Marie sold $50.9K2026-03-20 · Sosa Veronica sold $43.1K2026-06-22 · Megji Aziz sold $40.5K2026-06-26 · Colendich Katie Marie sold $35.1K2026-03-25 · Colendich Katie Marie sold $32.2K2026-09-23 · Megji Aziz sold $29.9K2026-03-20 · Colendich Katie Marie sold $23.8K2026-08-27 · Rogers Daniel Mark sold $16.6K2026-03-24 · Colendich Katie Marie sold $9.6K2026-10-22 · VERONICA SOSA filed to sell $358.6K2026-10-22 · DAN ROGERS filed to sell $217.8K2026-10-09 · DAN ROGERS filed to sell $177.9K2026-09-30 · KATIE COLENDICH filed to sell $54.7K2026-09-23 · AZIZ MEGJI filed to sell $29.3K2026-09-22 · KATIE COLENDICH filed to sell $82.8K2026-09-22 · DAN ROGERS filed to sell $1.4M2026-08-27 · DAN ROGERS filed to sell $15.6K2026-08-20 · LORRIE NORRINGTON filed to sell $586.5K2026-06-30 · DAN ROGERS filed to sell $96.5K2026-06-26 · KATIE COLENDICH filed to sell $35.0K2026-06-24 · KATIE COLENDICH filed to sell $56.2K2026-06-24 · AZIZ MEGJI filed to sell $88.3K2026-06-22 · AZIZ MEGJI filed to sell $42.1K
Insider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns ASAN: institutional holders (13F)

13F holdings, latest reported quarter
BlackRock, Inc.
9,419,877 sh
$65.9M
VANGUARD PORTFOLIO MANAGEMENT LLC
9,258,754 sh
$64.8M
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP
7,333,657 sh
$51.3M
GOLDMAN SACHS GROUP INC
6,479,164 sh
$45.4M
D. E. Shaw & Co., Inc.
5,908,376 sh
$41.4M

Congress trades in ASAN

No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

ASAN planned insider sales (Form 144)

Notice of intent to sell, filed before any sale
VERONICA SOSA
Filed 2026-10-22
$358.6K
DAN ROGERS
Filed 2026-10-22
$217.8K
DAN ROGERS
Filed 2026-10-09
$177.9K
KATIE COLENDICH
Filed 2026-09-30
$54.7K
AZIZ MEGJI
Filed 2026-09-23
$29.3K

ASAN mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
WisdomTree Cloud Computing Fund
$3.1M position · as of 2026-06-30
1.3%
State Street(R) SPDR(R) S&P(R) Software & Services ETF
$2.7M position · as of 2026-06-30
0.7%
KraneShares Man Buyout Beta Index ETF
$87.8K position · as of 2026-06-30
0.5%
First Trust Cloud Computing ETF
$13.5M position · as of 2026-06-30
0.5%
State Street(R) SPDR(R) FactSet Innovative Technology ETF
$318.4K position · as of 2026-06-30
0.5%
Zacks Small/Mid Cap ETF
$1.1M position · as of 2026-05-31
0.4%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Executive pay vs shareholder return · Dustin Moskovitz
CEO pay, headline and as actually paid, against the company's return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2024
$1
$1
$6.8M
-40%
+104%
2023
$1
$1
$4.0M
-51%
+60%
2022
$1
$1
$3.5M
-56%
+7%
2021
$1
$1
$8.8M
+48%
+26%
Tagged by the company under SEC Item 402(v). Returns are cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $6.0M sold by insiders over 180 days, 174 funds added last quarter, $3.0M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
Backtest this pattern Open the screener
Same sector, ranked by filing activity
Sector by SEC SIC code
TEAMMETACRWVCRMCRWDNETDDOGAPPIOTPCTYDUOLMDB

ASAN financials

Revenue growth
+9.2%
XBRL, annual
Net margin
-23.9%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$828.1M
four quarters, 2025-08-01 to 2026-07-31
Net margin, TTM
-18.6%
net income over revenue, 2025-08-01 to 2026-07-31
Free cash flow, TTM
$123.9M
operating cash flow minus capex, 2025-08-01 to 2026-07-31
Debt to equity
0.36x
current debt only, 2026-07-31; equity 2026-07-31
Cash flow to debt
3.51x
TTM operating cash flow over current debt only, 2026-07-31
Return on equity
-93.8%
TTM net income over average of 2025-07-31 and 2026-07-31
Return on assets
-18.2%
TTM net income over average of 2025-07-31 and 2026-07-31
Return on invested capital
n/a
pre-tax loss, no effective tax rate to apply
Return on capital employed
-42.1%
operating income (EBIT proxy) over average of 2025-07-31 and 2026-07-31 minus current liabilities
P/E, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
Enterprise value
n/a
no share count filed
FCF yield
n/a
no share count filed
PEG, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
Price as of 2026-10-27. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2026-012025-012024-012023-01
Revenue$790.8M$723.9M$652.5M$547.2M
Gross profit$704.0M$646.7M$588.0M$490.7M
Operating income-$197.3M-$266.7M-$270.0M-$407.8M
Net income-$189.0M-$255.5M-$257.0M-$407.8M
EPS (diluted)-0.80-1.11-1.17-2.04
Operating cash flow$90.4M$14.9M-$17.9M-$160.1M
Cash$199.8M$184.7M$236.7M$526.6M
Buybacks$132.2M$78.4M$0$9.0K
SEC XBRL, fiscal years, as known on 2026-10-28

ASAN Stock Sonar score 6/7 axes

Find similar shapesCompare

ASAN ranks highest on institutional and government (69th percentile) and financial health (65th), and lowest on profitability (20th), among Software & IT peers.

ProfitHealthGrowthInsidersInstitutionsRisk
Profitability
20
Inputs
  • Return on equity-93.8% · 10 pct, sector of 286
  • Return on assets-18.2% · 34 pct, sector of 381
  • Return on invested capitalpre-tax loss, no effective tax rate to apply
  • Return on capital employed-42.1% · 17 pct, sector of 294
Financial health
65
Inputs
  • Debt to equity0.36x · 39 pct, sector of 288
  • Cash flow to debt3.51x · 90 pct, sector of 241
Growth
43
Inputs
  • Revenue growth, YoY+9.2% · 50 pct, sector of 480
  • Backlog growth, YoY+2.9% · 36 pct, sector of 182
Insider conviction
26
Inputs
  • Net Form 4 buying (codes P and S), 180d-$1.2M · 53 pct, sector of 285
  • Insider buyers, 180d0 · 0 pct, sector of 290
Institutional and government
69
Inputs
  • Funds adding, latest quarter174 · 69 pct, sector of 415
  • Congress net buyers, 365dno Congress trades in 365 days
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quartersno lobbying filings in the last four quarters
Risk and compliance
38
Inputs
  • Short interest, % of float+21.6% · 6 pct, sector of 530
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5ynot measured for this sector, almost no peer has an event
  • New text in Risk Factors, latest 10-K+7.5% · 71 pct, sector of 316
1 not measured: US patents
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

ASAN filings, in plain words

Are Asana insiders buying or selling ASAN?

In the 180 days to 2026-10-28, Asana insiders were net sellers, a net $6.0M across purchases and sales reported on Form 4, by 4 sellers.

Are there planned insider sales of ASAN?

Yes. 9 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-28, covering $3.0M of stock; the latest, by VERONICA SOSA, was filed 2026-10-22.

Read the full summary

In the 180 days to 2026-10-28, Asana insiders were net sellers of ASAN, a net $6.0M across purchases and sales reported on Form 4 by 4 sellers. 37% of the 19 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. Insiders filed 9 Form 144 notices of intent to sell in the 90 days to 2026-10-28, covering $3.0M of stock. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.

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