ULTA Ulta Beauty (ULTA) Insider Trading, Ownership & Congress Trades
Wholesale & Retail · Retail-retail stores, nec · CIK 0001403568
Congress · 1Form 144 · 2
Insider buyers, 180 days
0
Funds added, last quarter
441
13F, latest reported quarter
What the filings say about ULTA
Insiders, 180 days
-$1.6M net sold
3 sellers · 0% of sales under a 10b5-1 plan
Congress, 1 year
1 bought · 1 sold
Latest: purchase, 2026-03-19
Planned sales (Form 144), 90 days
$1.4M
2 notices
Ulta Beauty insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, Ulta Beauty, Inc. insiders sold a net $1.6M of stock across 63 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-28.
Insider
Filed
Shares
Value
Since filing
Context
- 10 earlier Form 4 trades (code P or S) here by this insider (1 buy, 9 sales), the last on Mar 20, 2025.
- The trade is 4.9% of the 40,489 shares held after it.
- 1 other insider sold within 30 days.
- 441 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President and CEO Steelman Kecia sold about $1.1M of ULTA on Sep 17, 2026, the largest insider sale at the company since 2024; 1 other insider sold within 30 days and 441 funds added in the latest 13F quarter.Context
- 3 earlier Form 4 trades (code P or S) here by this insider (3 sales), the last on Dec 13, 2023.
- The trade is 8.4% of the 7,168 shares held after it.
- 1 other insider sold within 30 days.
- 441 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Nagler Lorna sold about $322.4K of ULTA on Sep 11, 2026, the largest insider sale at the company since 2025; 1 other insider sold within 30 days and 441 funds added in the latest 13F quarter.Context
- 4 earlier Form 4 trades (code P or S) here by this insider (4 sales), the last on Apr 7, 2026.
- The trade is 15.9% of the 2,404 shares held after it.
- No other insider sold within 30 days.
- 441 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director MRKONIC GEORGE R JR sold about $182.2K of ULTA on Jun 15, 2026; 441 funds added in the latest 13F quarter.Context
- 3 earlier Form 4 trades (code P or S) here by this insider (3 sales), the last on Jun 4, 2024.
- The trade is 19.0% of the 2,383 shares held after it.
- No other insider sold within 30 days.
- 441 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director MRKONIC GEORGE R JR sold about $243.8K of ULTA on Apr 7, 2026; 441 funds added in the latest 13F quarter.Context
- 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Mar 14, 2023.
- The trade is 22.1% of the 2,263 shares held after it.
- No other insider sold within 30 days.
- 441 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Smith Mike C. sold about $264.2K of ULTA on Sep 4, 2025; 441 funds added in the latest 13F quarter.63 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net -$1.6M over 180 days
-$1.4M over 90 days
below 54% of Wholesale & Retail
Congress
1 member bought in the last year
the lowest in Wholesale & Retail
Funds
441 funds bought in last quarter
more than 88% of Wholesale & Retail
Revenue
+9.7% year over year
more than 74% of Wholesale & Retail
Margin
9.3% net margin
more than 88% of Wholesale & Retail
Buybacks
$793.2M repurchased, FY to 2026-08-01
more than 91% of Wholesale & Retail
Short interest
5.0% of the float short (float per yahoo 2026-10-27) · 4.9 days to cover · settled 2026-10-15
more than 60% of Wholesale & Retail
What changed in the last 30 days
Nothing new filed in the last 30 days
Watch ULTA
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+19.5%12M
Insider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns ULTA: institutional holders (13F)
13F holdings, latest reported quarter
4,026,148 sh
$1.8B
2,845,585 sh
$1.3B
2,460,969 sh
$1.1B
2,024,623 sh
$913.1M
1,942,423 sh
$876.0M
Congress trades in ULTA
STOCK Act disclosures, US House only, filed up to 45 days after the trade
Bought 2026-03-19 · disclosed 33 days later
$15,001 - $50,000
Sold 2025-12-11 · disclosed 35 days later
$1,001 - $15,000
Sold 2025-09-23 · disclosed 17 days later
$1,001 - $15,000
Sold 2024-08-14 · disclosed 40 days later
$1,001 - $15,000
Bought 2024-05-29 · disclosed 77 days later
$15,001 - $50,000
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
ULTA planned insider sales (Form 144)
Notice of intent to sell, filed before any sale
Steelman Kecia
Filed 2026-09-17
$1.1M
Nagler Lorna
Filed 2026-09-11
$322.4K
ULTA mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
SUMMITRY EQUITY FUND
$2.9M position · as of 2026-07-31
3.9%
The Acquirers Fund
$1.2M position · as of 2026-07-31
3.7%
Franklin Mutual Beacon Fund
$97.3M position · as of 2026-06-30
2.8%
Pacer US Cash Cows Growth ETF
$3.7M position · as of 2026-07-31
2.8%
Nuveen ESG Mid-Cap Growth ETF
$7.9M position · as of 2026-07-31
2.3%
Invesco S&P 500 Equal Weight Consumer Discretionary ETF
$7.3M position · as of 2026-07-31
2.2%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Executive pay vs shareholder return · Davidc.Kimbell
CEO pay, headline and as actually paid, against the company's
return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2023
$12.7M
$12.3M
$3.3M
+89%
+74%
2022
$13.5M
$31.2M
$4.5M
+89%
+24%
2020
$8.1M
$12.3M
$3.9M
+4%
+41%
Tagged by the company under SEC Item 402(v). Returns are
cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $1.6M sold by insiders over 180 days, 441 funds added last quarter, 1 House member(s) bought in 12 months, disclosed weeks after the trade, $1.4M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
ULTA financials
Revenue growth
+9.7%
XBRL, annual
Net margin
9.3%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$13.0B
four quarters, 2025-08-03 to 2026-08-01
Revenue, TTM ULTA
| FY Jan 2026 | $12.4B |
| FY Feb 2025 | $11.3B |
| FY Feb 2024 | $11.2B |
| FY Jan 2023 | $10.2B |
| FY Jan 2022 | $8.6B |
| Aug 2026 | $3.0B |
| May 2026 | $3.2B |
| Jan 2026 | $3.9B |
| Nov 2025 | $2.9B |
| Aug 2025 | $2.8B |
| May 2025 | $2.8B |
| Feb 2025 | $3.5B |
| Nov 2024 | $2.5B |
At each fiscal year end
Single quarter
Net margin, TTM
+9.3%
net income over revenue, 2025-08-03 to 2026-08-01
Net margin, TTM ULTA
| FY Jan 2026 | +9.3% |
| FY Feb 2025 | +10.6% |
| FY Feb 2024 | +11.5% |
| FY Jan 2023 | +12.2% |
| FY Jan 2022 | +11.4% |
| Aug 2026 | +9.3% |
| May 2026 | +10.8% |
| Jan 2026 | +9.1% |
| Nov 2025 | +8.1% |
| Aug 2025 | +9.4% |
| May 2025 | +10.7% |
| Feb 2025 | +11.3% |
| Nov 2024 | +9.6% |
At each fiscal year end
Single quarter
Free cash flow, TTM
$1.1B
operating cash flow minus capex, 2025-08-03 to 2026-08-01
Free cash flow, TTM ULTA
| FY Jan 2026 | $1.1B |
| FY Feb 2025 | $964.1M |
| FY Feb 2024 | $1.0B |
| FY Jan 2023 | $1.2B |
| FY Jan 2022 | $887.1M |
| Aug 2026 | $38.4M |
| May 2026 | $203.6M |
| Jan 2026 | $989.0M |
| Nov 2025 | -$81.6M |
| Aug 2025 | $19.6M |
| May 2025 | $141.0M |
| Feb 2025 | $962.6M |
| Nov 2024 | -$171.1M |
At each fiscal year end
Single quarter
Debt to equity
0.43x
long-term 2020-08-01 (73 months older than the period end) plus current 2026-08-01; equity 2026-08-01
Debt to equity ULTA
| FY Jan 2026 | 0.31x |
| FY Feb 2025 | 0.40x |
| FY Feb 2024 | 0.44x |
| FY Jan 2023 | 0.41x |
| FY Jan 2022 | 0.52x |
| Aug 2026 | 0.43x |
| May 2026 | 0.37x |
| Jan 2026 | 0.31x |
| Nov 2025 | 0.51x |
| Aug 2025 | 0.42x |
| May 2025 | 0.41x |
| Feb 2025 | 0.40x |
| Nov 2024 | 0.43x |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
1.38x
TTM operating cash flow over long-term 2020-08-01 (73 months older than the period end) plus current 2026-08-01
Cash flow to debt ULTA
| FY Jan 2026 | 1.74x |
| FY Feb 2025 | 1.34x |
| FY Feb 2024 | 1.48x |
| FY Jan 2023 | 1.85x |
| FY Jan 2022 | 1.32x |
| Aug 2026 | 1.38x |
| May 2026 | 1.63x |
| Jan 2026 | 1.74x |
| Nov 2025 | 1.01x |
| Aug 2025 | 1.19x |
| May 2025 | 1.40x |
| Feb 2025 | 1.34x |
| Nov 2024 | 1.42x |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
+46.1%
TTM net income over average of 2025-08-02 and 2026-08-01
Return on equity ULTA
| FY Jan 2026 | +43.6% |
| FY Feb 2025 | +50.4% |
| FY Feb 2024 | +60.9% |
| FY Jan 2023 | +71.1% |
| FY Jan 2022 | +55.8% |
| Aug 2026 | +46.1% |
| May 2026 | +47.4% |
| Jan 2026 | +43.6% |
| Nov 2025 | +48.0% |
| Aug 2025 | +48.5% |
| May 2025 | +50.4% |
| Feb 2025 | +50.4% |
| Nov 2024 | +55.2% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
+17.8%
TTM net income over average of 2025-08-02 and 2026-08-01
Return on assets ULTA
| FY Jan 2026 | +17.7% |
| FY Feb 2025 | +20.5% |
| FY Feb 2024 | +23.3% |
| FY Jan 2023 | +24.5% |
| FY Jan 2022 | +20.0% |
| Aug 2026 | +17.8% |
| May 2026 | +18.5% |
| Jan 2026 | +17.7% |
| Nov 2025 | +18.3% |
| Aug 2025 | +19.4% |
| May 2025 | +20.5% |
| Feb 2025 | +20.5% |
| Nov 2024 | +20.8% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
+34.3%
operating income after a 24.2% effective tax rate, over long-term 2020-08-01 (73 months older than the period end) plus current 2026-08-01 plus average of 2025-08-02 and 2026-08-01 minus cash
Return on invested capital ULTA
| FY Jan 2026 | +39.4% |
| FY Feb 2025 | +44.9% |
| FY Feb 2024 | +54.1% |
| FY Jan 2023 | +63.1% |
| FY Jan 2022 | +54.0% |
| Aug 2026 | +34.3% |
| May 2026 | +38.1% |
| Jan 2026 | +39.4% |
| Nov 2025 | +32.7% |
| Aug 2025 | +37.0% |
| May 2025 | +41.2% |
| Feb 2025 | +44.9% |
| Nov 2024 | +39.3% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
+35.4%
operating income (EBIT proxy) over average of 2025-08-02 and 2026-08-01 minus current liabilities
Return on capital employed ULTA
| FY Jan 2026 | +34.1% |
| FY Feb 2025 | +37.8% |
| FY Feb 2024 | +43.4% |
| FY Jan 2023 | +47.5% |
| FY Jan 2022 | +37.3% |
| Aug 2026 | +35.4% |
| May 2026 | +35.8% |
| Jan 2026 | +34.1% |
| Nov 2025 | +36.5% |
| Aug 2025 | +36.9% |
| May 2025 | +37.8% |
| Feb 2025 | +37.8% |
| Nov 2024 | +39.6% |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
22.86x
close 2026-10-27 over four quarters of diluted EPS, 2025-08-03 to 2026-08-01
P/E, trailing ULTA
| FY Jan 2026 | 25.28x |
| FY Feb 2025 | 16.28x |
| FY Feb 2024 | 19.43x |
| FY Jan 2023 | 21.07x |
| FY Jan 2022 | 19.96x |
| Aug 2026 | 18.70x |
| May 2026 | 19.96x |
| Jan 2026 | 25.28x |
| Nov 2025 | 19.97x |
| Aug 2025 | 19.51x |
| May 2025 | 15.49x |
| Feb 2025 | 16.28x |
| Nov 2024 | 15.14x |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
$27.8B
market value at close 2026-10-27 on 2026-08-24 shares, plus long-term 2020-08-01 (73 months older than the period end) plus current 2026-08-01, minus cash 2026-08-01
Enterprise value ULTA
| FY Jan 2026 | $29.2B |
| FY Feb 2025 | $19.4B |
| FY Feb 2024 | $24.8B |
| FY Jan 2023 | $25.8B |
| FY Jan 2022 | $19.8B |
| Aug 2026 | $23.0B |
| May 2026 | $24.0B |
| Jan 2026 | $29.2B |
| Nov 2025 | $24.5B |
| Aug 2025 | $23.7B |
| May 2025 | $18.5B |
| Feb 2025 | $19.4B |
| Nov 2024 | $18.6B |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
+4.3%
TTM free cash flow over market value at close 2026-10-27
FCF yield ULTA
| FY Jan 2026 | +3.7% |
| FY Feb 2025 | +5.0% |
| FY Feb 2024 | +4.2% |
| FY Jan 2023 | +4.5% |
| FY Jan 2022 | +4.6% |
| Aug 2026 | +5.2% |
| May 2026 | +4.9% |
| Jan 2026 | +3.7% |
| Nov 2025 | +4.5% |
| Aug 2025 | +4.2% |
| May 2025 | +5.8% |
| Feb 2025 | +5.0% |
| Nov 2024 | +5.6% |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
4.28x
P/E over trailing EPS growth of 5%: four quarters to 2026-08-01 against the four to 2025-08-02
PEG, trailing ULTA
| FY Jan 2026 | 22.07x |
| FY Feb 2025 | n/a |
| FY Feb 2024 | 2.32x |
| FY Jan 2023 | 0.63x |
| FY Jan 2022 | 0.04x |
| Aug 2026 | 3.50x |
| May 2026 | 4.64x |
| Jan 2026 | 22.07x |
| Nov 2025 | 4.61x |
| Aug 2025 | 4.22x |
| May 2025 | n/a |
| Feb 2025 | n/a |
| Nov 2024 | 11.65x |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-27. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2026-01 | 2025-02 | 2024-02 | 2023-01 | |
|---|---|---|---|---|
| Revenue | $12.4B | $11.3B | $11.2B | $10.2B |
| Gross profit | $4.8B | $4.4B | $4.4B | $4.0B |
| Operating income | $1.5B | $1.6B | $1.7B | $1.6B |
| Net income | $1.2B | $1.2B | $1.3B | $1.2B |
| EPS (diluted) | 25.64 | 25.34 | 26.03 | 24.01 |
| Operating cash flow | $1.5B | $1.3B | $1.5B | $1.5B |
| Cash | $424.2M | $703.2M | $766.6M | $737.9M |
| Buybacks | $901.4M | $1.0B | $995.7M | $900.0M |
SEC XBRL, fiscal years, as known on 2026-10-28
ULTA Stock Sonar score 6/7 axes
Find similar shapesCompareULTA ranks highest on profitability (91st percentile) and growth (74th), and lowest on insider conviction (22nd), among Wholesale & Retail peers.
6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
ULTA filings, in plain words
Are Ulta Beauty insiders buying or selling ULTA?
In the 180 days to 2026-10-28, Ulta Beauty insiders were net sellers, a net $1.6M across purchases and sales reported on Form 4, by 3 sellers.
Have members of Congress traded ULTA?
Yes. In the year to 2026-10-28, 1 House member disclosed buying ULTA and 1 House member disclosed selling it; the latest on record is a purchase by Maria Elvira Salazar dated 2026-03-19.
Are there planned insider sales of ULTA?
Yes. 2 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-28, covering $1.4M of stock; the latest, by Steelman Kecia, was filed 2026-09-17.
Read the full summary
In the 180 days to 2026-10-28, Ulta Beauty insiders were net sellers of ULTA, a net $1.6M across purchases and sales reported on Form 4 by 3 sellers. None of the 3 insider sales was flagged as made under a Rule 10b5-1 plan. In the year to 2026-10-28, 1 member of Congress disclosed buying ULTA and 1 member disclosed selling it; the latest on record is a purchase by Maria Elvira Salazar dated 2026-03-19. Insiders filed 2 Form 144 notices of intent to sell in the 90 days to 2026-10-28, covering $1.4M of stock. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.
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