SBH Sally Beauty (SBH) Insider Trading, Ownership & Congress Trades
Wholesale & Retail · Retail-retail stores, nec · CIK 0001368458
SEC filings
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
121
13F, latest reported quarter
Conversions, 180 days
2
Codes C/M, not in net · $420.4K priced
What the filings say about SBH
Insiders, 180 days
-$543.2K net sold
1 seller · 0% of sales under a 10b5-1 plan
Sally Beauty insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, Sally Beauty Holdings, Inc. insiders sold a net $543.2K of stock across 19 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-27.
Insider
Filed
Shares
Value
Since filing
Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 31.0% of the 138,145 shares held after it.
- No other insider sold within 30 days.
- 121 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Former SVP & CFO Platz Marlo Michelle Cormier sold about $543.2K of SBH on Jun 8, 2026, the largest insider sale at the company since 2023; 121 funds added in the latest 13F quarter.Context
- 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on Nov 25, 2024.
- The trade is 27.7% of the 21,295 shares held after it.
- 1 other insider sold within 30 days.
- 121 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: GVP, CONTROLLER & CAO McIntosh Kim sold about $92.7K of SBH on Dec 11, 2025; 1 other insider sold within 30 days and 121 funds added in the latest 13F quarter.Context
- 3 earlier Form 4 trades (code P or S) here by this insider (3 sales), the last on Nov 25, 2024.
- The trade is 26.0% of the 57,585 shares held after it.
- 1 other insider sold within 30 days.
- 121 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: SVP, CLO and CHRO Sherman Scott C sold about $244.1K of SBH on Dec 1, 2025, the largest insider sale at the company since 2023; 1 other insider sold within 30 days and 121 funds added in the latest 13F quarter.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 100.0% of the 3,500 shares held after it.
- 3 other insiders bought within 30 days.
- 121 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Rangel Max R. bought about $49.2K of SBH on Sep 4, 2025; 3 other insiders bought within 30 days and 121 funds added in the latest 13F quarter.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 100.0% of the 2,300 shares held after it.
- 3 other insiders bought within 30 days.
- 121 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Perelman Debra Golding bought about $31.0K of SBH on Aug 13, 2025; 3 other insiders bought within 30 days and 121 funds added in the latest 13F quarter.19 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net -$543.2K over 180 days
more than 54% of Wholesale & Retail
Congress
no House purchase disclosed in the last 12 months
Funds
121 funds bought in last quarter
more than 56% of Wholesale & Retail
Revenue
-0.4% year over year
below 65% of Wholesale & Retail
Margin
5.3% net margin
more than 75% of Wholesale & Retail
Buybacks
$71.9M repurchased, FY to 2026-06-30
more than 57% of Wholesale & Retail
Short interest
20.1% of the float short (float per yahoo 2026-10-26) · 13.3 days to cover · settled 2026-09-30
more than 97% of Wholesale & Retail
What changed in the last 30 days
Nothing new filed in the last 30 days
Watch SBH
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+16.9%12M
Insider sell
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns SBH: institutional holders (13F)
13F holdings, latest reported quarter
15,783,038 sh
$223.2M
8,605,878 sh
$121.7M
6,428,015 sh
$90.9M
6,054,462 sh
$85.6M
4,439,992 sh
$62.8M
Congress trades in SBH
No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
SBH planned insider sales (Form 144)
No planned-sale notices
No insider has filed to sell. Watch this after a run-up.
SBH mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
State Street(R) SPDR(R) S&P(R) Retail ETF
$5.6M position · as of 2026-06-30
1.5%
Wasatch Long/Short Alpha Fund
$547.7K position · as of 2026-06-30
1.4%
Wasatch Small Cap Value Fund
$19.4M position · as of 2026-06-30
1.4%
Invesco S&P SmallCap Value with Momentum ETF
$8.7M position · as of 2026-07-31
1.3%
Direxion Daily Retail Bull 3X Shares
$305.5K position · as of 2026-07-31
1.1%
Cambria Shareholder Yield ETF
$10.3M position · as of 2026-07-31
1.0%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Executive pay vs shareholder return
CEO pay, headline and as actually paid, against the company's
return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$9.1M
$12.6M
$2.1M
+87%
+110%
2024
$7.5M
$12.8M
$1.7M
+56%
+44%
2023
$7.2M
$2.9M
$1.6M
-4%
-5%
2022
$8.4M
$6.3M
$1.3M
+45%
-18%
2021
$6.7M
$5.7M
$1.4M
+94%
+25%
Tagged by the company under SEC Item 402(v). Returns are
cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
The complete filing record, in one place.
The record shows a net $543.2K sold by insiders over 180 days, 121 funds added last quarter. Each figure is a federal filing, dated the day it went public.
SBH financials
Revenue growth
-0.4%
XBRL, annual
Net margin
5.3%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$3.7B
four quarters, 2025-07-01 to 2026-06-30
Revenue, TTM SBH
| FY Sep 2025 | $3.7B |
| FY Sep 2024 | $3.7B |
| FY Sep 2023 | $3.7B |
| FY Sep 2022 | $3.8B |
| FY Sep 2021 | $3.9B |
| Jun 2026 | $935.5M |
| Mar 2026 | $903.4M |
| Dec 2025 | $943.2M |
| Sep 2025 | $947.1M |
| Jun 2025 | $933.3M |
| Mar 2025 | $883.1M |
| Dec 2024 | $937.9M |
| Sep 2024 | $935.0M |
At each fiscal year end
Single quarter
Net margin, TTM
+5.2%
net income over revenue, 2025-07-01 to 2026-06-30
Net margin, TTM SBH
| FY Sep 2025 | +5.3% |
| FY Sep 2024 | +4.1% |
| FY Sep 2023 | +5.0% |
| FY Sep 2022 | +4.8% |
| FY Sep 2021 | +6.2% |
| Jun 2026 | +5.8% |
| Mar 2026 | +4.7% |
| Dec 2025 | +4.8% |
| Sep 2025 | +5.3% |
| Jun 2025 | +4.9% |
| Mar 2025 | +4.4% |
| Dec 2024 | +6.5% |
| Sep 2024 | +5.1% |
At each fiscal year end
Single quarter
Free cash flow, TTM
$241.2M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Free cash flow, TTM SBH
| FY Sep 2025 | $172.7M |
| FY Sep 2024 | $145.4M |
| FY Sep 2023 | $158.6M |
| FY Sep 2022 | $57.2M |
| FY Sep 2021 | $308.0M |
| Jun 2026 | $61.6M |
| Mar 2026 | $44.1M |
| Dec 2025 | $57.5M |
| Sep 2025 | $78.0M |
| Jun 2025 | $49.1M |
| Mar 2025 | $32.2M |
| Dec 2024 | $13.4M |
| Sep 2024 | $73.3M |
At each fiscal year end
Single quarter
Debt to equity
0.94x
long-term debt only, 2026-06-30; equity 2026-06-30
Debt to equity SBH
| FY Sep 2025 | 1.10x |
| FY Sep 2024 | 1.58x |
| FY Sep 2023 | 2.12x |
| FY Sep 2022 | 3.70x |
| FY Sep 2021 | 4.96x |
| Jun 2026 | 0.94x |
| Mar 2026 | 1.00x |
| Dec 2025 | 1.04x |
| Sep 2025 | 1.10x |
| Jun 2025 | 1.17x |
| Mar 2025 | 1.31x |
| Dec 2024 | 1.45x |
| Sep 2024 | 1.58x |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
0.45x
TTM operating cash flow over long-term debt only, 2026-06-30
Cash flow to debt SBH
| FY Sep 2025 | 0.31x |
| FY Sep 2024 | 0.25x |
| FY Sep 2023 | 0.23x |
| FY Sep 2022 | 0.14x |
| FY Sep 2021 | 0.27x |
| Jun 2026 | 0.45x |
| Mar 2026 | 0.43x |
| Dec 2025 | 0.39x |
| Sep 2025 | 0.31x |
| Jun 2025 | 0.30x |
| Mar 2025 | 0.27x |
| Dec 2024 | 0.24x |
| Sep 2024 | 0.25x |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
+23.5%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on equity SBH
| FY Sep 2025 | +27.5% |
| FY Sep 2024 | +27.0% |
| FY Sep 2023 | +46.0% |
| FY Sep 2022 | +63.9% |
| FY Sep 2021 | +162.0% |
| Jun 2026 | +23.5% |
| Mar 2026 | +23.9% |
| Dec 2025 | +24.4% |
| Sep 2025 | +27.5% |
| Jun 2025 | +28.9% |
| Mar 2025 | +29.7% |
| Dec 2024 | +29.4% |
| Sep 2024 | +27.0% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
+6.8%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets SBH
| FY Sep 2025 | +6.9% |
| FY Sep 2024 | +5.6% |
| FY Sep 2023 | +7.0% |
| FY Sep 2022 | +6.8% |
| FY Sep 2021 | +8.4% |
| Jun 2026 | +6.8% |
| Mar 2026 | +6.6% |
| Dec 2025 | +6.5% |
| Sep 2025 | +6.9% |
| Jun 2025 | +7.1% |
| Mar 2025 | +6.8% |
| Dec 2024 | +6.5% |
| Sep 2024 | +5.6% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
+15.8%
operating income after a 25.1% effective tax rate, over long-term debt only, 2026-06-30 plus average of 2025-06-30 and 2026-06-30 minus cash
Return on invested capital SBH
| FY Sep 2025 | +16.7% |
| FY Sep 2024 | +14.5% |
| FY Sep 2023 | +17.2% |
| FY Sep 2022 | +22.3% |
| FY Sep 2021 | +28.5% |
| Jun 2026 | +15.8% |
| Mar 2026 | +15.4% |
| Dec 2025 | +15.5% |
| Sep 2025 | +16.7% |
| Jun 2025 | +16.7% |
| Mar 2025 | +16.5% |
| Dec 2024 | +16.2% |
| Sep 2024 | +14.5% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
+13.8%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
Return on capital employed SBH
| FY Sep 2025 | +14.6% |
| FY Sep 2024 | +13.0% |
| FY Sep 2023 | +16.0% |
| FY Sep 2022 | +16.5% |
| FY Sep 2021 | +18.5% |
| Jun 2026 | +13.8% |
| Mar 2026 | +13.7% |
| Dec 2025 | +13.6% |
| Sep 2025 | +14.6% |
| Jun 2025 | +15.2% |
| Mar 2025 | +15.1% |
| Dec 2024 | +14.5% |
| Sep 2024 | +13.0% |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
9.06x
close 2026-10-23 over four quarters of diluted EPS, 2025-07-01 to 2026-06-30
P/E, trailing SBH
| FY Sep 2025 | 8.61x |
| FY Sep 2024 | 9.49x |
| FY Sep 2023 | 4.99x |
| FY Sep 2022 | 7.64x |
| FY Sep 2021 | 8.02x |
| Jun 2026 | 7.36x |
| Mar 2026 | 7.65x |
| Dec 2025 | 8.10x |
| Sep 2025 | 8.61x |
| Jun 2025 | 5.01x |
| Mar 2025 | 5.10x |
| Dec 2024 | 6.30x |
| Sep 2024 | 9.49x |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
$2.3B
market value at close 2026-10-23 on 2026-07-30 shares, plus long-term debt only, 2026-06-30, minus cash 2026-06-30
Enterprise value SBH
| FY Sep 2025 | $2.3B |
| FY Sep 2024 | $2.3B |
| FY Sep 2023 | $1.9B |
| FY Sep 2022 | $2.4B |
| FY Sep 2021 | $2.9B |
| Jun 2026 | $2.0B |
| Mar 2026 | $2.0B |
| Dec 2025 | $2.1B |
| Sep 2025 | $2.3B |
| Jun 2025 | $1.7B |
| Mar 2025 | $1.7B |
| Dec 2024 | $1.9B |
| Sep 2024 | $2.3B |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
+14.8%
TTM free cash flow over market value at close 2026-10-23
FCF yield SBH
| FY Sep 2025 | +10.7% |
| FY Sep 2024 | +10.4% |
| FY Sep 2023 | +17.6% |
| FY Sep 2022 | +4.2% |
| FY Sep 2021 | +16.2% |
| Jun 2026 | +17.9% |
| Mar 2026 | +17.0% |
| Dec 2025 | +15.6% |
| Sep 2025 | +10.7% |
| Jun 2025 | +18.0% |
| Mar 2025 | +16.0% |
| Dec 2024 | +13.0% |
| Sep 2024 | +10.4% |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
2.40x
P/E over trailing EPS growth of 4%: four quarters to 2026-06-30 against the four to 2025-06-30
PEG, trailing SBH
| FY Sep 2025 | 0.27x |
| FY Sep 2024 | n/a |
| FY Sep 2023 | 2.74x |
| FY Sep 2022 | n/a |
| FY Sep 2021 | 0.07x |
| Jun 2026 | 1.95x |
| Mar 2026 | 3.39x |
| Dec 2025 | 1.34x |
| Sep 2025 | 0.27x |
| Jun 2025 | 0.14x |
| Mar 2025 | 0.25x |
| Dec 2024 | 1.10x |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2025-09 | 2024-09 | 2023-09 | 2022-09 | |
|---|---|---|---|---|
| Revenue | $3.7B | $3.7B | $3.7B | $3.8B |
| Gross profit | $1.9B | $1.9B | $1.9B | $1.9B |
| Operating income | $327.8M | $282.7M | $325.0M | $337.6M |
| Net income | $195.9M | $153.4M | $184.6M | $183.6M |
| EPS (diluted) | 1.89 | 1.43 | 1.69 | 1.66 |
| Operating cash flow | $274.8M | $246.5M | $249.3M | $156.5M |
| Cash | $149.2M | $108.0M | $123.0M | $70.6M |
| Long-term debt | $875.0M | $994.0M | $1.1B | $1.1B |
| Buybacks | $54.0M | $60.4M | $15.2M | $130.3M |
SEC XBRL, fiscal years, as known on 2026-10-27
SBH Stock Sonar score 6/7 axes
Find similar shapesCompareSBH ranks highest on profitability (68th percentile) and institutional and government (56th), and lowest on insider conviction (27th), among Wholesale & Retail peers.
6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
SBH filings, in plain words
Are Sally Beauty insiders buying or selling SBH?
In the 180 days to 2026-10-27, Sally Beauty insiders were net sellers, a net $543.2K across purchases and sales reported on Form 4, by 1 seller.
Read the full summary
In the 180 days to 2026-10-27, Sally Beauty insiders were net sellers of SBH, a net $543.2K across purchases and sales reported on Form 4 by 1 seller. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.
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