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MAX · Mediaalpha, Inc.
> Ask across nine datasets ⌘K
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TEAM-0.32% 13F +439META+3.01% 13F +2,694RCG-2.04% CLUSTERUTHR-4.03% 13F +425CRWV+4.49% 13F +693CRM+2.92% 13F +1,018CVNA-0.98% 13F +794TPL-0.71% 13F +444NET+4.32% 13F +710MSTR+17.56% 13F +526DELL+4.91% 13F +1,203CRWD+5.68% 13F +1,382ANET+1.22% 13F +1,323COIN+10.14% 13F +475TEAM-0.32% 13F +439META+3.01% 13F +2,694RCG-2.04% CLUSTERUTHR-4.03% 13F +425CRWV+4.49% 13F +693CRM+2.92% 13F +1,018CVNA-0.98% 13F +794TPL-0.71% 13F +444NET+4.32% 13F +710MSTR+17.56% 13F +526DELL+4.91% 13F +1,203CRWD+5.68% 13F +1,382ANET+1.22% 13F +1,323COIN+10.14% 13F +475
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MAX

MediaAlpha, Inc.
SOFTWARE & IT · SERVICES-BUSINESS SERVICES, NEC · CIK 0001818383
FORM 144 · 6☆ WATCH
INSIDER NET · 180D
-$19.1M
open-market buys minus sells, Form 4 codes P and S
INSIDER BUYERS · 180D
0
CONGRESS BUYERS · 1Y
0
FUNDS ADDED · QTR
70
13F, latest reported quarter
REVENUE GROWTH
+28.8%
XBRL, annual
NET MARGIN
2.3%
CONVERSIONS · 180D
8
codes C/M, not in net · $0 priced
SEVEN FACTS, RANKED AGAINST THE SECTOR · RANK IS NOT A FORECAST
INSIDERS
net -$19.1M over 180 days
-$14.3M over 90 days
below 81% of Software & IT
CONGRESS
no member of Congress has reported trading it
FUNDS
70 funds added or opened last quarter
below 58% of Software & IT
REVENUE
+28.8% year over year
more than 79% of Software & IT
MARGIN
2.3% net margin
more than 58% of Software & IT
BUYBACKS
no share repurchases reported
SHORT
2.4 days to cover · settled 2026-07-31
THE SITUATION · EVERY LINE IS ONE RULE OVER ONE DATASET
Insiders are net sellers: -$19.1M across 5 people in 180 days.
70 funds added or opened positions in the latest 13F quarter, of 155 holders.
The year, with the filings on it
Total return indexed to 100 over the last 12 months · every marker is a federal filing, placed at its date — hover any marker for the detail
TOTAL 12M RETURN +13.6%
+13.6%12M
-33%-11%+11%+33%2025-092025-102025-122026-032026-052026-072026-09 2026-07-15 · Yi Steven sold $1.6M2026-07-01 · Yi Steven sold $1.2M2026-07-16 · Yi Steven sold $1.2M2026-08-03 · Yi Steven sold $910.0K2026-09-01 · Yi Steven sold $594.4K2026-03-02 · Nonko Eugene sold $592.6K2026-07-14 · Yi Steven sold $530.0K2026-04-20 · Nonko Eugene sold $500.4K2026-03-02 · Nonko Eugene sold $488.5K2026-03-02 · Yi Steven sold $392.1K2026-07-07 · Yi Steven sold $372.5K2026-07-06 · Nonko Eugene sold $351.4K2026-07-06 · Nonko Eugene sold $347.7K2026-04-27 · Yi Steven sold $336.3K2026-04-20 · Yi Steven sold $287.1K2026-04-27 · Nonko Eugene sold $280.8K2026-04-27 · Nonko Eugene sold $276.2K2026-04-29 · Nonko Eugene sold $269.1K2026-04-29 · Yi Steven sold $267.4K2026-04-29 · Nonko Eugene sold $256.3K2026-04-20 · Nonko Eugene sold $246.5K2026-07-06 · Yi Steven sold $241.8K2026-06-16 · Yi Steven sold $240.2K2026-04-21 · Nonko Eugene sold $224.3K2026-06-10 · Nonko Eugene sold $200.0K2026-07-15 · Cramer Keith sold $184.5K2026-07-17 · Yi Steven sold $175.1K2026-08-17 · Cramer Keith sold $165.9K2026-08-14 · Yeh Kuanling Amy sold $162.6K2025-12-10 · Yeh Kuanling Amy sold $161.9K2026-04-21 · Yi Steven sold $161.8K2026-04-21 · Nonko Eugene sold $153.1K2026-07-28 · Nonko Eugene sold $149.4K2026-07-13 · Nonko Eugene sold $149.2K2026-07-16 · Yeh Kuanling Amy sold $145.1K2026-02-25 · Nonko Eugene sold $145.0K2026-07-21 · Nonko Eugene sold $136.5K2026-07-15 · Nonko Eugene sold $134.7K2026-07-07 · Nonko Eugene sold $133.9K2026-07-29 · Nonko Eugene sold $133.8K2026-07-13 · Yi Steven sold $133.4K2026-06-16 · Nonko Eugene sold $133.3K2026-07-16 · Yeh Kuanling Amy filed to sell $406.0K2026-07-06 · Nonko Eugene filed to sell $11.5M2026-07-06 · Yi Steven filed to sell $11.4M2026-07-01 · Yi Steven filed to sell $1.2M2026-06-29 · Nonko Eugene filed to sell $410.2K2026-06-22 · Nonko Eugene filed to sell $235.0K
INSIDER SELLFORM 144
INDEXED RETURN, DIVIDEND-ADJUSTED — NOT A PRICE CHART · LARGE TRADES DRAWN FIRST WHEN A NAME FILES HEAVILY
Live price
Daily candles from TradingView, on their licence — no filings are marked on this one
WHY THIS NAME IS ON THE DESK
Insiders have filed to sell — before selling.
The record shows a net $19.1M sold by insiders over 180 days, 70 funds added last quarter, $25.2M in planned Form 144 sales. Every figure is a federal filing, dated the day it became public.
Backtest this pattern Open the screener
Same sector, ranked by filing activity
Sector from the SEC's own SIC classification
TEAMMETACRWVCRMNETCRWDDDOGDASHAPPIOTPCTYMDB
Insider transactions
Form 4 purchases and sales (codes P and S) — grants, option exercises and preferred conversions excluded

Over the last 180 days, MediaAlpha, Inc. insiders sold a net $19.1M of stock across 420 Form 4 purchases and sales, with 0 insider(s) buying. Source: SEC Form 4 filings, as of 2026-09-05.

INSIDER
FILED
SHARES
VALUE
Nonko Eugene
Director
SELL
2026-09-02
2,667.0
$32.6K
Nonko Eugene
Director
SELL
2026-09-02
7,778.0
$95.2K
Nonko Eugene
Director
SELL
2026-09-01
2,667.0
$33.2K
Nonko Eugene
Director
SELL
2026-09-01
7,778.0
$96.4K
Yi Steven
See Remarks
SELL
2026-09-01
48,000.0
$594.4K
420 TRANSACTIONS ON RECORD

Showing the most recent few. Create a free account to see 415 more transactions on record, the cross-source screener and CSV export. We store only your email address, and there is no password to create.

Institutional holders
13F · holdings as of the latest quarter funds have reported
WHITE MOUNTAINS INSURANCE GROUP LTD
17,856,614.0 sh
$224.5M
BlackRock, Inc.
3,392,357.0 sh
$42.6M
Clearline Capital LP
2,713,890.0 sh
$34.1M
JPMORGAN CHASE & CO
1,880,062.0 sh
$23.3M
VANGUARD CAPITAL MANAGEMENT LLC
1,276,369.0 sh
$16.0M
SCHEDULE 13D/G
No 5%+ ownership filings
Nobody has crossed 5% with a filing obligation. Absence is a fact here, not missing data.
Planned sales · Form 144
Filed before the sale — intent, not a trade
Yeh Kuanling Amy
FILED 2026-07-16
$406.0K
Nonko Eugene
FILED 2026-07-06
$11.5M
Yi Steven
FILED 2026-07-06
$11.4M
Yi Steven
FILED 2026-07-01
$1.2M
Nonko Eugene
FILED 2026-06-29
$410.2K
Fund concentration
N-PORT · funds ranked by how much of THEMSELVES they put in this stock — the conviction number 13F cannot show
JPMorgan Active Small Cap Value ETF
$402.8K POSITION · AS OF 2026-03-31
1.7%
Putnam Small Cap Value Fund
$2.6M POSITION · AS OF 2026-02-28
0.9%
State Street(R) SPDR(R) FactSet Innovative Technology ETF
$470.4K POSITION · AS OF 2026-03-31
0.9%
Putnam VT Small Cap Value Fund
$900.2K POSITION · AS OF 2026-03-31
0.9%
JPMorgan Small Cap Blend Fund
$12.2M POSITION · AS OF 2026-03-31
0.9%
Royce Quant Small-Cap Quality Value ETF
$61.8K POSITION · AS OF 2026-03-31
0.3%
SEC N-PORT, MONTHLY WITH A ~60-DAY PUBLIC LAG · FUNDS ≥ $10M · % = SHARE OF THE FUND'S OWN BOOK
Executive pay vs shareholder return · Mr. Yi.
DEF 14A pay-versus-performance disclosure · both the headline pay and the SEC's mark-to-market figure, beside the return the company delivered and the return of the peer group it chose itself
FY
CEO TOTAL
ACTUALLY PAID
OTHER NEOs AVG
TSR
PEER TSR
2025
$7.0M
$9.4M
$3.3M
-67%
+158%
2024
$6.9M
$5.7M
$4.8M
-71%
+108%
2023
$5.8M
$4.9M
$3.8M
-71%
+52%
2022
$5.0M
-$1.3M
$2.1M
-75%
-3%
2021
$1.1M
-$28.8M
$1.7M
-60%
+35%
TAGGED BY THE COMPANY UNDER SEC ITEM 402(v) · RETURN IS CUMULATIVE FROM THE START OF THE DISCLOSURE PERIOD · GREEN WHERE THE COMPANY BEAT ITS OWN PEER GROUP
Fundamentals
Annual figures from XBRL filings · pick a past date to see them exactly as the market knew them then — restatements and all
2025-122024-122023-122022-12
REVENUE$1.1B$864.7M$388.1M$459.1M
OPERATING INCOME$22.1M$42.7M$-39.9M$-35.4M
NET INCOME$25.6M$16.6M$-40.4M$-57.7M
EPS (DILUTED)0.390.31-0.89-1.37
OPERATING CASH FLOW$65.6M$45.9M$20.2M$28.3M
CASH$46.9M$43.3M$17.3M$14.5M
LONG-TERM DEBT$131.6M$153.6M$162.4M$174.3M
SEC XBRL · FISCAL-YEAR PERIODS · AS KNOWN ON 2026-09-05 · NOBODY ELSE SHOWS FUNDAMENTALS AS OF A PAST DATE
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Public filings, honestly analyzed. Official US government sources in one desk — every figure carries the date it was filed, and the methodology is published, backtest included.

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© 2026 WAVEMAN · SOURCE: SEC EDGAR & OFFICIAL GOVERNMENT DATA · NOT INVESTMENT ADVICE · CHART BY TRADINGVIEW · UPDATED 2026-09-05 ALL SYSTEMS LIVE FOR MACHINES →