MAX MediaAlpha (MAX) Insider Trading, Ownership & Congress Trades
Services · Services-business services, nec · CIK 0001818383
Form 144 · 7
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
69
13F, latest reported quarter
Conversions, 180 days
8
Codes C/M, not in net · $0 priced
What the filings say about MAX
Insiders, 180 days
-$16.7M net sold
5 sellers · 36% of sales under a 10b5-1 plan
Planned sales (Form 144), 90 days
$2.1M
7 notices
MediaAlpha insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, MediaAlpha, Inc. insiders sold a net $16.7M of stock across 455 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-27.
Insider
Filed
Shares
Value
Since filing
Context
- 223 earlier Form 4 trades (code P or S) here by this insider (223 sales), the last on Oct 20, 2026.
- The trade is 0.2% of the 791,800 shares held after it.
- 3 other insiders sold within 30 days.
- 69 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Nonko Eugene sold about $22.6K of MAX under a 10b5-1 plan on Oct 21, 2026; 3 other insiders sold within 30 days and 69 funds added in the latest 13F quarter.Context
- 223 earlier Form 4 trades (code P or S) here by this insider (223 sales), the last on Oct 20, 2026.
- The trade is 0.9% of the 812,730 shares held after it.
- 3 other insiders sold within 30 days.
- 69 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Nonko Eugene sold about $84.6K of MAX under a 10b5-1 plan on Oct 21, 2026; 3 other insiders sold within 30 days and 69 funds added in the latest 13F quarter.Context
- 221 earlier Form 4 trades (code P or S) here by this insider (221 sales), the last on Oct 19, 2026.
- The trade is 0.2% of the 793,740 shares held after it.
- 3 other insiders sold within 30 days.
- 69 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Nonko Eugene sold about $22.5K of MAX under a 10b5-1 plan on Oct 20, 2026; 3 other insiders sold within 30 days and 69 funds added in the latest 13F quarter.Context
- 221 earlier Form 4 trades (code P or S) here by this insider (221 sales), the last on Oct 19, 2026.
- The trade is 0.9% of the 820,003 shares held after it.
- 3 other insiders sold within 30 days.
- 69 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Director Nonko Eugene sold about $85.3K of MAX under a 10b5-1 plan on Oct 20, 2026; 3 other insiders sold within 30 days and 69 funds added in the latest 13F quarter.Context
- 21 earlier Form 4 trades (code P or S) here by this insider (21 sales), the last on Sep 15, 2026.
- The trade is 5.0% of the 239,303 shares held after it.
- 3 other insiders sold within 30 days.
- 69 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Revenue Officer Cramer Keith sold about $136.6K of MAX under a 10b5-1 plan on Oct 19, 2026; 3 other insiders sold within 30 days and 69 funds added in the latest 13F quarter.455 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net -$16.7M over 180 days
-$6.2M over 90 days
below 87% of Services
Congress
no House purchase disclosed in the last 12 months
Funds
69 funds bought in last quarter
below 57% of Services
Revenue
+28.8% year over year
more than 82% of Services
Margin
2.3% net margin
below 51% of Services
Buybacks
no share repurchases reported
Short interest
11.3% of the float short (float per yahoo 2026-10-26) · 3.1 days to cover · settled 2026-09-30
What changed in the last 30 days
Oct 26Director Nonko Eugene filed to sell $370.6K by Oct 26 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Oct 21Director Nonko Eugene sold $556.8K under a 10b5-1 plan (12 trades, Oct 12 to Oct 21)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.
Oct 19Officer Cramer Keith filed to sell $409.9K by Oct 19 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Oct 19Director Nonko Eugene filed to sell $314.8K by Oct 19 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Oct 8Officer Yi Steven filed to sell $481.9K by Oct 8 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.
Watch MAX
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+6.8%12M
Insider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns MAX: institutional holders (13F)
13F holdings, latest reported quarter
17,856,614 sh
$224.5M
3,392,357 sh
$42.6M
2,713,890 sh
$34.1M
1,880,062 sh
$23.3M
1,276,369 sh
$16.0M
Congress trades in MAX
No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
MAX planned insider sales (Form 144)
Notice of intent to sell, filed before any sale
Nonko Eugene
Filed 2026-10-26
$370.6K
Cramer Keith
Filed 2026-10-19
$409.9K
Nonko Eugene
Filed 2026-10-19
$314.8K
Yeh Kuanling Amy
Filed 2026-10-16
$176.6K
Nonko Eugene
Filed 2026-10-13
$235.5K
MAX mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
JPMorgan Active Small Cap Value ETF
$554.0K position · as of 2026-06-30
2.1%
JPMorgan Small Cap Blend Fund
$17.6M position · as of 2026-06-30
1.0%
State Street(R) SPDR(R) FactSet Innovative Technology ETF
$631.2K position · as of 2026-06-30
0.9%
PACE Small/Medium Co Growth Equity Investments
$752.4K position · as of 2026-07-31
0.3%
Royce Quant Small-Cap Quality Value ETF
$83.5K position · as of 2026-06-30
0.3%
KraneShares Man Buyout Beta Index ETF
$48.1K position · as of 2026-06-30
0.3%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Executive pay vs shareholder return · Mr. Yi.
CEO pay, headline and as actually paid, against the company's
return and its chosen peers' (DEF 14A).
FY
CEO total
Actually paid
Other execs, avg
TSR
Peer TSR
2025
$7.0M
$9.4M
$3.3M
-67%
+158%
2024
$6.9M
$5.7M
$4.8M
-71%
+108%
2023
$5.8M
$4.9M
$3.8M
-71%
+52%
2022
$5.0M
-$1.3M
$2.1M
-75%
-3%
2021
$1.1M
-$28.8M
$1.7M
-60%
+35%
Tagged by the company under SEC Item 402(v). Returns are
cumulative from the start of the disclosure period. Green where the company beat its own peer group.
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $16.7M sold by insiders over 180 days, 69 funds added last quarter, $2.1M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
MAX financials
Revenue growth
+28.8%
XBRL, annual
Net margin
2.3%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$1.2B
four quarters, 2025-07-01 to 2026-06-30
Revenue, TTM MAX
| FY Dec 2025 | $1.1B |
| FY Dec 2024 | $864.7M |
| FY Dec 2023 | $388.1M |
| FY Dec 2022 | $459.1M |
| FY Dec 2021 | $645.3M |
| Jun 2026 | $316.9M |
| Mar 2026 | $310.0M |
| Dec 2025 | $291.2M |
| Sep 2025 | $306.5M |
| Jun 2025 | $251.6M |
| Mar 2025 | $264.3M |
| Dec 2024 | $300.6M |
| Sep 2024 | $259.1M |
At each fiscal year end
Single quarter
Net margin, TTM
+7.9%
net income over revenue, 2025-07-01 to 2026-06-30
Net margin, TTM MAX
| FY Dec 2025 | +2.3% |
| FY Dec 2024 | +1.9% |
| FY Dec 2023 | -10.4% |
| FY Dec 2022 | -12.6% |
| FY Dec 2021 | -0.8% |
| Jun 2026 | +12.4% |
| Mar 2026 | +3.7% |
| Dec 2025 | +10.8% |
| Sep 2025 | +4.9% |
| Jun 2025 | -7.4% |
| Mar 2025 | -0.7% |
| Dec 2024 | +1.5% |
| Sep 2024 | +3.7% |
At each fiscal year end
Single quarter
Free cash flow, TTM
$56.3M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Free cash flow, TTM MAX
| FY Dec 2025 | $65.3M |
| FY Dec 2024 | $45.6M |
| FY Dec 2023 | $20.2M |
| FY Dec 2022 | $28.2M |
| FY Dec 2021 | $28.0M |
| Jun 2026 | $41.8M |
| Mar 2026 | -$1.6M |
| Dec 2025 | -$7.5M |
| Sep 2025 | $23.6M |
| Jun 2025 | $25.5M |
| Mar 2025 | $23.6M |
| Dec 2024 | $14.5M |
| Sep 2024 | $8.0M |
At each fiscal year end
Single quarter
Debt to equity
6.22x
long-term 2026-06-30 plus current 2026-06-30; equity 2026-06-30
Debt to equity MAX
| FY Dec 2025 | 36.88x |
| FY Dec 2024 | 68.31x |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | 6.22x |
| Mar 2026 | 85.29x |
| Dec 2025 | 36.88x |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | 20.23x |
| Dec 2024 | 68.31x |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
0.32x
TTM operating cash flow over long-term 2026-06-30 plus current 2026-06-30
Cash flow to debt MAX
| FY Dec 2025 | 0.43x |
| FY Dec 2024 | 0.28x |
| FY Dec 2023 | 0.12x |
| FY Dec 2022 | 0.15x |
| FY Dec 2021 | 0.15x |
| Jun 2026 | 0.32x |
| Mar 2026 | 0.25x |
| Dec 2025 | 0.43x |
| Sep 2025 | 0.56x |
| Jun 2025 | 0.46x |
| Mar 2025 | 0.42x |
| Dec 2024 | 0.28x |
| Sep 2024 | 0.22x |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
+789.2%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on equity MAX
| FY Dec 2025 | +783.8% |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | +789.2% |
| Mar 2026 | +793.8% |
| Dec 2025 | +783.8% |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
+31.9%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets MAX
| FY Dec 2025 | +7.9% |
| FY Dec 2024 | +8.0% |
| FY Dec 2023 | -25.0% |
| FY Dec 2022 | -25.1% |
| FY Dec 2021 | -2.1% |
| Jun 2026 | +31.9% |
| Mar 2026 | +12.8% |
| Dec 2025 | +7.9% |
| Sep 2025 | -0.5% |
| Jun 2025 | -2.9% |
| Mar 2025 | +8.0% |
| Dec 2024 | +8.0% |
| Sep 2024 | +5.2% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
n/a
pre-tax loss, no effective tax rate to apply
Return on invested capital MAX
| FY Dec 2025 | n/a |
| FY Dec 2024 | +31.4% |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | +33.0% |
| Dec 2024 | +31.4% |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
+51.5%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
Return on capital employed MAX
| FY Dec 2025 | +12.1% |
| FY Dec 2024 | +41.9% |
| FY Dec 2023 | -47.7% |
| FY Dec 2022 | -23.7% |
| FY Dec 2021 | +1.4% |
| Jun 2026 | +51.5% |
| Mar 2026 | +23.0% |
| Dec 2025 | +12.1% |
| Sep 2025 | +20.1% |
| Jun 2025 | +14.8% |
| Mar 2025 | +39.0% |
| Dec 2024 | +41.9% |
| Sep 2024 | +28.3% |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
7.35x
close 2026-10-23 over four quarters of diluted EPS, 2025-07-01 to 2026-06-30
P/E, trailing MAX
| FY Dec 2025 | 33.21x |
| FY Dec 2024 | 36.42x |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | 7.76x |
| Mar 2026 | 14.53x |
| Dec 2025 | 33.21x |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | 31.86x |
| Dec 2024 | 36.42x |
| Sep 2024 | 106.53x |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
n/a
no share count filed
Enterprise value MAX
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
n/a
no share count filed
FCF yield MAX
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
n/a
prior-year trailing EPS was a loss, growth undefined
PEG, trailing MAX
| FY Dec 2025 | 1.29x |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| Jun 2026 | n/a |
| Mar 2026 | 0.12x |
| Dec 2025 | 1.29x |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-23. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2025-12 | 2024-12 | 2023-12 | 2022-12 | |
|---|---|---|---|---|
| Revenue | $1.1B | $864.7M | $388.1M | $459.1M |
| Operating income | $22.1M | $42.7M | -$39.9M | -$35.4M |
| Net income | $25.6M | $16.6M | -$40.4M | -$57.7M |
| EPS (diluted) | 0.39 | 0.31 | -0.89 | -1.37 |
| Operating cash flow | $65.6M | $45.9M | $20.2M | $28.3M |
| Cash | $46.9M | $43.3M | $17.3M | $14.5M |
| Long-term debt | $131.6M | $153.6M | $162.4M | $174.3M |
SEC XBRL, fiscal years, as known on 2026-10-27
MAX Stock Sonar score 6/7 axes
Find similar shapesCompareMAX ranks highest on profitability (98th percentile) and growth (82nd), and lowest on insider conviction (8th), among Services peers.
6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
MAX filings, in plain words
Are MediaAlpha insiders buying or selling MAX?
In the 180 days to 2026-10-27, MediaAlpha insiders were net sellers, a net $16.7M across purchases and sales reported on Form 4, by 5 sellers.
Are there planned insider sales of MAX?
Yes. 7 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-27, covering $2.1M of stock; the latest, by Nonko Eugene, was filed 2026-10-26.
Read the full summary
In the 180 days to 2026-10-27, MediaAlpha insiders were net sellers of MAX, a net $16.7M across purchases and sales reported on Form 4 by 5 sellers. 36% of the 132 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. Insiders filed 7 Form 144 notices of intent to sell in the 90 days to 2026-10-27, covering $2.1M of stock. Each figure is counted from SEC and House filings as of 2026-10-27, dated the day the filing was made public.
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