HOG Harley-davidson (HOG) Insider Trading, Ownership & Congress Trades
Autos · Motorcycles, bicycles & parts · CIK 0000793952
Cluster · 3 insidersC-suite buying · 2Congress · 1Form 144 · 3
Funds added, last quarter
224
13F, latest reported quarter
Conversions, 180 days
7
Codes C/M, not in net · $0 priced
What the filings say about HOG
Insiders, 180 days
+$1.2M net bought
3 buyers · 2 sellers · 29% of sales under a 10b5-1 plan
Congress, 1 year
1 bought · 1 sold
Latest: sale, 2026-04-07
Planned sales (Form 144), 90 days
$224.8K
3 notices
Harley-davidson insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, HARLEY-DAVIDSON, INC. insiders bought a net $1.2M of stock across 27 Form 4 purchases and sales, with 3 insiders buying. Source: SEC Form 4 filings, as of 2026-10-28.
Insider
Filed
Shares
Value
Since filing
Context
- 6 earlier Form 4 trades (code P or S) here by this insider (6 sales), the last on Sep 1, 2026.
- The trade is 6.3% of the 24,733 shares held after it.
- No other insider sold within 30 days.
- 224 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: CFO and CCO Root Jonathan R sold about $38.1K of HOG under a 10b5-1 plan on Oct 1, 2026; 224 funds added in the latest 13F quarter.Context
- 5 earlier Form 4 trades (code P or S) here by this insider (5 sales), the last on Aug 3, 2026.
- The trade is 5.9% of the 26,292 shares held after it.
- No other insider sold within 30 days.
- 224 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: CFO and CCO Root Jonathan R sold about $42.7K of HOG under a 10b5-1 plan on Sep 1, 2026; 224 funds added in the latest 13F quarter.Context
- First Form 4 purchase or sale (code P or S) here by this insider on our record.
- The trade is 100.0% of the 7,500 shares held after it.
- 2 other insiders bought within 30 days.
- 224 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: CLO, CCO, CAO & Corp Sec Littleton Gayle bought about $197.8K of HOG on Aug 11, 2026; 2 other insiders bought within 30 days and 224 funds added in the latest 13F quarter.Context
- 1 earlier Form 4 trade (code P or S) here by this insider (1 buy), the last on Mar 9, 2026.
- The trade is 40.0% of the 25,000 shares held after it.
- 2 other insiders bought within 30 days.
- 224 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: President & CEO Starrs Artie bought about $258.9K of HOG on Aug 10, 2026; 2 other insiders bought within 30 days and 224 funds added in the latest 13F quarter.Context
- 4 earlier Form 4 trades (code P or S) here by this insider (4 sales), the last on Jul 1, 2026.
- The trade is 5.6% of the 27,846 shares held after it.
- No other insider sold within 30 days.
- 224 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: CFO and CCO Root Jonathan R sold about $38.7K of HOG on Aug 3, 2026; 224 funds added in the latest 13F quarter.27 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net +$1.2M over 180 days
+$1.3M over 90 days
more than 91% of Autos
Congress
1 member bought in the last year
the lowest in Autos
Funds
224 funds bought in last quarter
more than 75% of Autos
Revenue
-13.1% year over year
below 83% of Autos
Margin
9.4% net margin
more than 88% of Autos
Buybacks
$100.4M repurchased, FY to 2026-06-30
more than 63% of Autos
Short interest
20.5% of the float short (float per yahoo 2026-10-26) · 10.6 days to cover · settled 2026-09-30
more than 99% of Autos
The situation: each line is one rule over one dataset
3 insiders bought a net $1.2M, but 3 Form 144 notices ($224.8K) are queued to sell.
What changed in the last 30 days
Oct 5CFO and CCO Root Jonathan R sold $38.1K under a 10b5-1 plan (Oct 1)
Why it matters
A 10b5-1 plan schedules trades months ahead, so this says little about what the insider thinks today.
Watch HOG
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+7.2%12M
Insider buyInsider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns HOG: institutional holders (13F)
13F holdings, latest reported quarter
10,196,018 sh
$249.4M
9,279,072 sh
$227.0M
5,968,319 sh
$146.0M
5,625,072 sh
$137.6M
5,351,228 sh
$130.9M
Congress trades in HOG
STOCK Act disclosures, US House only, filed up to 45 days after the trade
Sold 2026-04-07 · disclosed 21 days later
$50,001 - $100,000
Bought 2026-03-12 · disclosed 12 days later
$15,001 - $50,000
Bought 2026-01-23 · disclosed 28 days later
$15,001 - $50,000
Bought 2025-12-18 · disclosed 20 days later
$15,001 - $50,000
Bought 2025-12-09 · disclosed 10 days later
$15,001 - $50,000
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
HOG planned insider sales (Form 144)
Notice of intent to sell, filed before any sale
Root Jonathan R
Filed 2026-09-01
$85.5K
Krause Paul J
Filed 2026-08-13
$100.7K
Root Jonathan R
Filed 2026-08-03
$38.7K
Root Jonathan R
Filed 2026-07-01
$38.0K
HOG mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
Leadershares Alphafactor Tactical Focused ETF
$2.1M position · as of 2026-07-31
3.2%
Aegis Value Fund
$33.5M position · as of 2026-06-30
3.0%
Third Avenue Value Portfolio
$2.5M position · as of 2026-06-30
2.7%
Third Avenue Value Fund
$25.2M position · as of 2026-07-31
2.5%
Third Avenue Small-Cap Value Fund
$5.3M position · as of 2026-07-31
2.5%
Invesco S&P Midcap 400 Pure Value ETF
$5.4M position · as of 2026-07-31
1.6%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
3 insiders reported buying shares.
The record shows a net $1.2M bought by insiders over 180 days, 224 funds added last quarter, 1 House member(s) bought in 12 months, disclosed weeks after the trade, $224.8K in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
HOG financials
Revenue growth
-13.1%
XBRL, annual
Net margin
9.4%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$4.2B
four quarters, 2025-07-01 to 2026-06-30
Revenue, TTM HOG
| FY Dec 2025 | $4.5B |
| FY Dec 2024 | $5.2B |
| FY Dec 2023 | $5.8B |
| FY Dec 2022 | $5.8B |
| FY Dec 2021 | $5.3B |
| Jun 2026 | $1.2B |
| Mar 2026 | $1.2B |
| Dec 2025 | $496.2M |
| Sep 2025 | $1.3B |
| Jun 2025 | $1.3B |
| Mar 2025 | $1.3B |
| Dec 2024 | $687.6M |
| Sep 2024 | $1.2B |
At each fiscal year end
Single quarter
Net margin, TTM
+4.8%
net income over revenue, 2025-07-01 to 2026-06-30
Net margin, TTM HOG
| FY Dec 2025 | +7.6% |
| FY Dec 2024 | +8.8% |
| FY Dec 2023 | +12.1% |
| FY Dec 2022 | +12.9% |
| FY Dec 2021 | +12.2% |
| Jun 2026 | +6.5% |
| Mar 2026 | +2.1% |
| Dec 2025 | -56.3% |
| Sep 2025 | +28.1% |
| Jun 2025 | +8.2% |
| Mar 2025 | +10.0% |
| Dec 2024 | -17.0% |
| Sep 2024 | +10.3% |
At each fiscal year end
Single quarter
Free cash flow, TTM
-$133.1M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Free cash flow, TTM HOG
| FY Dec 2025 | $415.2M |
| FY Dec 2024 | $867.3M |
| FY Dec 2023 | $547.5M |
| FY Dec 2022 | $396.8M |
| FY Dec 2021 | $855.5M |
| Jun 2026 | $155.4M |
| Mar 2026 | -$259.8M |
| Dec 2025 | $100.4M |
| Sep 2025 | -$129.1M |
| Jun 2025 | $332.4M |
| Mar 2025 | $111.6M |
| Dec 2024 | $77.0M |
| Sep 2024 | $300.4M |
At each fiscal year end
Single quarter
Debt to equity
0.53x
long-term 2026-06-30 plus current 2026-06-30; equity 2026-06-30
Debt to equity HOG
| FY Dec 2025 | 0.79x |
| FY Dec 2024 | 2.00x |
| FY Dec 2023 | 1.92x |
| FY Dec 2022 | 2.12x |
| FY Dec 2021 | 2.40x |
| Jun 2026 | 0.53x |
| Mar 2026 | 0.53x |
| Dec 2025 | 0.79x |
| Sep 2025 | 1.25x |
| Jun 2025 | 1.91x |
| Mar 2025 | 2.14x |
| Dec 2024 | 2.00x |
| Sep 2024 | 2.13x |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
-0.00x
TTM operating cash flow over long-term 2026-06-30 plus current 2026-06-30
Cash flow to debt HOG
| FY Dec 2025 | 0.23x |
| FY Dec 2024 | 0.17x |
| FY Dec 2023 | 0.12x |
| FY Dec 2022 | 0.09x |
| FY Dec 2021 | 0.16x |
| Jun 2026 | -0.00x |
| Mar 2026 | 0.12x |
| Dec 2025 | 0.23x |
| Sep 2025 | 0.12x |
| Jun 2025 | 0.16x |
| Mar 2025 | 0.16x |
| Dec 2024 | 0.17x |
| Sep 2024 | 0.13x |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
+6.3%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on equity HOG
| FY Dec 2025 | +10.7% |
| FY Dec 2024 | +14.2% |
| FY Dec 2023 | +23.0% |
| FY Dec 2022 | +27.2% |
| FY Dec 2021 | +30.4% |
| Jun 2026 | +6.3% |
| Mar 2026 | +7.4% |
| Dec 2025 | +10.7% |
| Sep 2025 | +14.3% |
| Jun 2025 | +7.2% |
| Mar 2025 | +10.8% |
| Dec 2024 | +14.2% |
| Sep 2024 | +17.7% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
+2.1%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets HOG
| FY Dec 2025 | +3.4% |
| FY Dec 2024 | +3.8% |
| FY Dec 2023 | +6.0% |
| FY Dec 2022 | +6.6% |
| FY Dec 2021 | +5.6% |
| Jun 2026 | +2.1% |
| Mar 2026 | +2.3% |
| Dec 2025 | +3.4% |
| Sep 2025 | +4.2% |
| Jun 2025 | +2.0% |
| Mar 2025 | +2.9% |
| Dec 2024 | +3.8% |
| Sep 2024 | +4.7% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
+4.7%
operating income after a 32.0% effective tax rate, over long-term 2026-06-30 plus current 2026-06-30 plus average of 2025-06-30 and 2026-06-30 minus cash
Return on invested capital HOG
| FY Dec 2025 | +8.5% |
| FY Dec 2024 | +4.5% |
| FY Dec 2023 | +8.0% |
| FY Dec 2022 | +10.0% |
| FY Dec 2021 | +11.4% |
| Jun 2026 | +4.7% |
| Mar 2026 | +6.0% |
| Dec 2025 | +8.5% |
| Sep 2025 | +7.3% |
| Jun 2025 | +2.0% |
| Mar 2025 | +3.2% |
| Dec 2024 | +4.5% |
| Sep 2024 | +5.8% |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
+3.3%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
Return on capital employed HOG
| FY Dec 2025 | +5.6% |
| FY Dec 2024 | +4.9% |
| FY Dec 2023 | +9.3% |
| FY Dec 2022 | +11.6% |
| FY Dec 2021 | +10.5% |
| Jun 2026 | +3.3% |
| Mar 2026 | +3.7% |
| Dec 2025 | +5.6% |
| Sep 2025 | +6.9% |
| Jun 2025 | +2.1% |
| Mar 2025 | +3.6% |
| Dec 2024 | +4.9% |
| Sep 2024 | +6.3% |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
15.85x
close 2026-10-26 over four quarters of diluted EPS, 2025-07-01 to 2026-06-30
P/E, trailing HOG
| FY Dec 2025 | 7.32x |
| FY Dec 2024 | 8.78x |
| FY Dec 2023 | 7.58x |
| FY Dec 2022 | 8.37x |
| FY Dec 2021 | 9.00x |
| Jun 2026 | 13.44x |
| Mar 2026 | 10.37x |
| Dec 2025 | 7.32x |
| Sep 2025 | 6.61x |
| Jun 2025 | 11.63x |
| Mar 2025 | 9.08x |
| Dec 2024 | 8.78x |
| Sep 2024 | 8.60x |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
$2.7B
market value at close 2026-10-26 on 2026-07-31 shares, plus long-term 2026-06-30 plus current 2026-06-30, minus cash 2026-06-30
Enterprise value HOG
| FY Dec 2025 | $1.8B |
| FY Dec 2024 | $8.6B |
| FY Dec 2023 | $9.8B |
| FY Dec 2022 | $10.8B |
| FY Dec 2021 | $10.1B |
| Jun 2026 | $2.3B |
| Mar 2026 | $2.1B |
| Dec 2025 | $1.8B |
| Sep 2025 | $6.1B |
| Jun 2025 | $7.6B |
| Mar 2025 | $8.0B |
| Dec 2024 | $8.6B |
| Sep 2024 | $10.1B |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
-4.4%
TTM free cash flow over market value at close 2026-10-26
FCF yield HOG
| FY Dec 2025 | +17.2% |
| FY Dec 2024 | +22.6% |
| FY Dec 2023 | +10.7% |
| FY Dec 2022 | +6.5% |
| FY Dec 2021 | +14.8% |
| Jun 2026 | -5.2% |
| Mar 2026 | +1.9% |
| Dec 2025 | +17.2% |
| Sep 2025 | +11.6% |
| Jun 2025 | +28.6% |
| Mar 2025 | +29.3% |
| Dec 2024 | +22.6% |
| Sep 2024 | +15.2% |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
n/a
trailing EPS growth -10%, PEG needs growth
PEG, trailing HOG
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | 0.45x |
| FY Dec 2021 | 0.00x |
| Jun 2026 | n/a |
| Mar 2026 | n/a |
| Dec 2025 | n/a |
| Sep 2025 | n/a |
| Jun 2025 | n/a |
| Mar 2025 | n/a |
| Dec 2024 | n/a |
| Sep 2024 | n/a |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-26. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2025-12 | 2024-12 | 2023-12 | 2022-12 | |
|---|---|---|---|---|
| Revenue | $4.5B | $5.2B | $5.8B | $5.8B |
| Operating income | $386.6M | $416.6M | $779.1M | $909.3M |
| Net income | $338.7M | $455.4M | $706.6M | $741.4M |
| EPS (diluted) | 2.78 | 3.44 | 4.87 | 4.96 |
| Operating cash flow | $568.9M | $1.1B | $754.9M | $548.5M |
| Cash | $3.1B | $1.6B | $1.5B | $1.4B |
| Long-term debt | $1.6B | $4.5B | $5.0B | $4.5B |
| Buybacks | $353.3M | $459.8M | $364.0M | $338.6M |
| Dividends paid | $86.4M | $91.2M | $96.3M | $93.2M |
SEC XBRL, fiscal years, as known on 2026-10-28
HOG Stock Sonar score 6/7 axes
Find similar shapesCompareHOG ranks highest on insider conviction (89th percentile) and institutional and government (57th), and lowest on growth (17th), among Autos peers.
6 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
HOG filings, in plain words
Are Harley-davidson insiders buying or selling HOG?
In the 180 days to 2026-10-28, Harley-davidson insiders were net buyers, a net $1.2M: $1.4M of purchases and $272.8K of sales reported on Form 4, by 3 buyers and 2 sellers.
Have members of Congress traded HOG?
Yes. In the year to 2026-10-28, 1 House member disclosed buying HOG and 1 House member disclosed selling it; the latest on record is a sale by Tim Moore dated 2026-04-07.
Are there planned insider sales of HOG?
Yes. 3 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-28, covering $224.8K of stock; the latest, by Root Jonathan R, was filed 2026-09-01.
Read the full summary
In the 180 days to 2026-10-28, Harley-davidson insiders were net buyers of HOG, a net $1.2M across purchases and sales reported on Form 4 by 3 buyers and 2 sellers. 3 different insiders reported purchases within the last 90 days, a cluster buy, which is rarer than a single purchase. 29% of the 7 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. In the year to 2026-10-28, 1 member of Congress disclosed buying HOG and 1 member disclosed selling it; the latest on record is a sale by Tim Moore dated 2026-04-07. Insiders filed 3 Form 144 notices of intent to sell in the 90 days to 2026-10-28, covering $224.8K of stock. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.
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