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HNST · Honest Company, Inc.
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TEAM-2.62% 13F +440META+1.00% 13F +2,694RCG+0.35% CLUSTERUTHR-0.54% 13F +425CRWV+5.68% 13F +694CRM-1.97% 13F +1,019CVNA+1.58% 13F +795TPL-1.11% 13F +444NET-1.96% 13F +711MSTR-1.39% 13F +527DELL+1.50% 13F +1,204CRWD-0.87% 13F +1,383ANET+1.22% 13F +1,324COIN-4.18% 13F +475TEAM-2.62% 13F +440META+1.00% 13F +2,694RCG+0.35% CLUSTERUTHR-0.54% 13F +425CRWV+5.68% 13F +694CRM-1.97% 13F +1,019CVNA+1.58% 13F +795TPL-1.11% 13F +444NET-1.96% 13F +711MSTR-1.39% 13F +527DELL+1.50% 13F +1,204CRWD-0.87% 13F +1,383ANET+1.22% 13F +1,324COIN-4.18% 13F +475
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HNST

Honest Company, Inc.
WHOLESALE & RETAIL · RETAIL-CATALOG & MAIL-ORDER HOUSES · CIK 0001530979
FORM 144 · 11☆ WATCH
INSIDER NET · 180D
-$2.1M
open-market buys minus sells, Form 4 codes P and S
INSIDER BUYERS · 180D
0
CONGRESS BUYERS · 1Y
0
FUNDS ADDED · QTR
99
13F, latest reported quarter
REVENUE GROWTH
-1.9%
XBRL, annual
NET MARGIN
-4.2%
SEVEN FACTS, RANKED AGAINST THE SECTOR · RANK IS NOT A FORECAST
INSIDERS
net -$2.1M over 180 days
-$1.5M over 90 days
below 59% of Wholesale & Retail
CONGRESS
no member of Congress has reported trading it
FUNDS
99 funds added or opened last quarter
more than 50% of Wholesale & Retail
REVENUE
-1.9% year over year
below 67% of Wholesale & Retail
MARGIN
-4.2% net margin
below 76% of Wholesale & Retail
BUYBACKS
$19.1M repurchased, FY to 2026-06-30
below 57% of Wholesale & Retail
SHORT
9.1% of shares outstanding short · 8.6 days to cover · settled 2026-07-31
more than 84% of Wholesale & Retail
THE SITUATION · EVERY LINE IS ONE RULE OVER ONE DATASET
Insiders are net sellers: -$2.1M across 9 people in 180 days.
99 funds added or opened positions in the latest 13F quarter, of 149 holders.
The year, with the filings on it
Total return indexed to 100 over the last 12 months · every marker is a federal filing, placed at its date — hover any marker for the detail
TOTAL 12M RETURN +54.9%
+54.9%12M
-45%-12%+22%+55%2025-092025-102025-122026-032026-052026-072026-09 2026-08-20 · Vernon Carla sold $588.3K2026-08-10 · Mayle Jonathan sold $412.4K2026-05-20 · Vernon Carla sold $374.9K2026-03-05 · Vernon Carla sold $368.6K2026-03-05 · Vernon Carla sold $367.8K2025-11-20 · Vernon Carla sold $253.5K2026-03-03 · Winchell Stephen sold $209.3K2026-08-10 · Turner Andrea sold $182.3K2026-08-11 · Turner Andrea sold $155.8K2025-11-20 · Barton Katherine sold $75.1K2026-03-05 · Sheehey Brendan sold $64.3K2026-03-05 · Winchell Stephen sold $60.7K2026-08-20 · Sheehey Brendan sold $48.2K2026-03-09 · von Kunssberg Etienne sold $45.7K2026-03-05 · Ball Dorria L. sold $43.0K2026-03-05 · Sternweis Thomas sold $42.4K2026-05-20 · Winchell Stephen sold $40.5K2026-05-20 · Bruce Curtiss James III sold $39.8K2026-03-05 · Mayle Jonathan sold $36.3K2026-03-05 · von Kunssberg Etienne sold $34.7K2026-08-20 · Ball Dorria L. sold $34.0K2026-08-20 · Sternweis Thomas sold $32.0K2025-11-20 · Sheehey Brendan sold $30.8K2026-08-20 · Mayle Jonathan sold $30.7K2026-05-20 · Sheehey Brendan sold $30.7K2025-11-20 · Winchell Stephen sold $27.5K2026-08-21 · von Kunssberg Etienne sold $22.9K2026-05-20 · Ball Dorria L. sold $21.7K2026-05-20 · Sternweis Thomas sold $21.0K2026-05-20 · Mayle Jonathan sold $19.6K2026-08-20 · Bruce Curtiss James III sold $15.6K2026-05-22 · von Kunssberg Etienne sold $15.2K2025-11-20 · Sternweis Thomas sold $13.2K2026-08-20 · von Kunssberg Etienne sold $13.1K2025-11-21 · Barton Katherine sold $12.8K2025-11-20 · Ball Dorria L. sold $12.4K2025-11-20 · Mayle Jonathan sold $12.3K2026-05-20 · von Kunssberg Etienne sold $8.3K2026-08-25 · STEPHEN WINCHELL filed to sell $269.1K2026-08-21 · ETIENNE E VON KUNSSBERG filed to sell $22.9K2026-08-20 · Dorra Ball filed to sell $33.4K2026-08-20 · Curtiss Bruce filed to sell $15.3K2026-08-20 · Brendan Sheehey filed to sell $47.3K2026-08-20 · Carla Vernon filed to sell $577.4K2026-08-20 · Etienne von Kunssberg filed to sell $12.8K2026-08-20 · Jonathan Mayle filed to sell $30.1K2026-08-20 · Thomas Sternweis filed to sell $31.3K2026-08-10 · JONATHAN MAYLE filed to sell $412.1K2026-08-07 · Andrea Turner filed to sell $351.1K
INSIDER SELLFORM 144
INDEXED RETURN, DIVIDEND-ADJUSTED — NOT A PRICE CHART · LARGE TRADES DRAWN FIRST WHEN A NAME FILES HEAVILY
Live price
Daily candles from TradingView, on their licence — no filings are marked on this one
WHY THIS NAME IS ON THE DESK
Insiders have filed to sell — before selling.
The record shows a net $2.1M sold by insiders over 180 days, 99 funds added last quarter, $1.8M in planned Form 144 sales. Every figure is a federal filing, dated the day it became public.
Same sector, ranked by filing activity
Sector from the SEC's own SIC classification
Insider transactions
Form 4 purchases and sales (codes P and S) — grants, option exercises and preferred conversions excluded

Over the last 180 days, Honest Company, Inc. insiders sold a net $2.1M of stock across 206 Form 4 purchases and sales, with 0 insider(s) buying. Source: SEC Form 4 filings, as of 2026-09-06.

INSIDER
FILED
SHARES
VALUE
von Kunssberg Etienne
SVP, Supply Chain
SELL
2026-08-21
4,578.0
$22.9K
Ball Dorria L.
Chief People Officer
SELL
2026-08-20
6,812.0
$34.0K
Bruce Curtiss James III
Chief Fin. & Operating Officer
SELL
2026-08-20
3,129.0
$15.6K
Vernon Carla
Chief Executive Officer
SELL
2026-08-20
117,893.0
$588.3K
von Kunssberg Etienne
SVP, Supply Chain
SELL
2026-08-20
2,617.0
$13.1K
206 TRANSACTIONS ON RECORD

Showing the most recent few. Create a free account to see 201 more transactions on record, the cross-source screener and CSV export. We store only your email address, and there is no password to create.

Institutional holders
13F · holdings as of the latest quarter funds have reported
BlackRock, Inc.
7,011,486.0 sh
$25.7M
MAK CAPITAL ONE LLC
4,776,088.0 sh
$17.5M
VANGUARD CAPITAL MANAGEMENT LLC
4,217,110.0 sh
$15.4M
ArrowMark Colorado Holdings LLC
2,923,546.0 sh
$10.7M
GEODE CAPITAL MANAGEMENT, LLC
2,587,170.0 sh
$9.5M
SCHEDULE 13D/G
No 5%+ ownership filings
Nobody has crossed 5% with a filing obligation. Absence is a fact here, not missing data.
Planned sales · Form 144
Filed before the sale — intent, not a trade
STEPHEN WINCHELL
FILED 2026-08-25
$269.1K
ETIENNE E VON KUNSSBERG
FILED 2026-08-21
$22.9K
Dorra Ball
FILED 2026-08-20
$33.4K
Curtiss Bruce
FILED 2026-08-20
$15.3K
Brendan Sheehey
FILED 2026-08-20
$47.3K
Fund concentration
N-PORT · funds ranked by how much of THEMSELVES they put in this stock — the conviction number 13F cannot show
Meridian Contrarian Fund
$7.5M POSITION · AS OF 2026-03-31
1.3%
Victory Integrity Discovery Fund
$429.2K POSITION · AS OF 2026-03-31
0.6%
AXS Green Alpha ETF
$141.0K POSITION · AS OF 2026-03-31
0.3%
Ultra-Small Company Market Fund
$367.5K POSITION · AS OF 2026-03-31
0.3%
Inspire Small/Mid Cap ETF
$523.8K POSITION · AS OF 2026-02-28
0.2%
Columbia Small Cap Value Discovery Fund
$3.7M POSITION · AS OF 2026-04-30
0.2%
SEC N-PORT, MONTHLY WITH A ~60-DAY PUBLIC LAG · FUNDS ≥ $10M · % = SHARE OF THE FUND'S OWN BOOK
Fundamentals
Annual figures from XBRL filings · pick a past date to see them exactly as the market knew them then — restatements and all
2025-122024-122023-122022-12
REVENUE$371.3M$378.3M$344.4M$313.7M
GROSS PROFIT$123.8M$144.7M$100.5M$92.3M
OPERATING INCOME$-18.5M$-6.3M$-38.9M$-49.8M
NET INCOME$-15.7M$-6.1M$-39.2M$-49.0M
EPS (DILUTED)-0.14-0.06-0.42-0.53
OPERATING CASH FLOW$15.1M$1.5M$19.4M$-76.3M
CASH$89.6M$75.4M$32.8M$9.5M
DIVIDENDS PAID$0$0
SEC XBRL · FISCAL-YEAR PERIODS · AS KNOWN ON 2026-09-06 · NOBODY ELSE SHOWS FUNDAMENTALS AS OF A PAST DATE
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Public filings, honestly analyzed. Official US government sources in one desk — every figure carries the date it was filed, and the methodology is published, backtest included.

SEC FORM 4FORM 13F 13D/GFORM 144XBRL STOCK ACTCONTRACTSFEC CFPBNRC
© 2026 WAVEMAN · SOURCE: SEC EDGAR & OFFICIAL GOVERNMENT DATA · NOT INVESTMENT ADVICE · CHART BY TRADINGVIEW · UPDATED 2026-09-06 ALL SYSTEMS LIVE FOR MACHINES →