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HNST · Honest Company, Inc.
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HNST Honest (HNST) Insider Trading, Ownership & Congress Trades

Wholesale & Retail · Retail-catalog & mail-order houses · CIK 0001530979
Quote by TradingView
Form 144 · 13
Insider buyers, 180 days
0
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
98
13F, latest reported quarter

What the filings say about HNST

Insiders, 180 days
-$2.4M net sold
9 sellers · 41% of sales under a 10b5-1 plan
Planned sales (Form 144), 90 days
$2.1M
13 notices

Honest insider trades (Form 4)

Form 4 buys and sells (codes P and S). Grants, option exercises and conversions excluded.

Over the last 180 days, Honest Company, Inc. insiders sold a net $2.4M of stock across 208 Form 4 purchases and sales, with no insider buying. Source: SEC Form 4 filings, as of 2026-10-28.

Insider
Filed
Shares
Value
Since filing
Sternweis Thomas
SVP, Enterprise Dev. & Strat.
SELL
2026-10-09 SECtraded 2026-10-08
25,000
$122.5K
-7.8%
Context
  • 11 earlier Form 4 trades (code P or S) here by this insider (11 sales), the last on Sep 14, 2026.
  • The trade is 6.2% of the 404,394 shares held after it.
  • No other insider sold within 30 days.
  • 98 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: SVP, Enterprise Dev. & Strat. Sternweis Thomas sold about $122.5K of HNST on Oct 8, 2026; 98 funds added in the latest 13F quarter.
Sternweis Thomas
SVP, Enterprise Dev. & Strat.
SELL
2026-09-15 SECtraded 2026-09-14
25,000
$137.0K
-10.9%
Context
  • 10 earlier Form 4 trades (code P or S) here by this insider (10 sales), the last on Aug 20, 2026.
  • The trade is 5.8% of the 429,394 shares held after it.
  • 6 other insiders sold within 30 days.
  • 98 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: SVP, Enterprise Dev. & Strat. Sternweis Thomas sold about $137.0K of HNST under a 10b5-1 plan on Sep 14, 2026; 6 other insiders sold within 30 days and 98 funds added in the latest 13F quarter.
von Kunssberg Etienne
SVP, Supply Chain
SELL
2026-08-24 SECtraded 2026-08-21
4,578
$22.9K
-13.5%
Context
  • 5 earlier Form 4 trades (code P or S) here by this insider (5 sales), the last on Aug 20, 2026.
  • The trade is 1.2% of the 383,517 shares held after it.
  • 7 other insiders sold within 30 days.
  • 98 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: SVP, Supply Chain von Kunssberg Etienne sold about $22.9K of HNST under a 10b5-1 plan on Aug 21, 2026; 7 other insiders sold within 30 days and 98 funds added in the latest 13F quarter.
Ball Dorria L.
Chief People Officer
SELL
2026-08-24 SECtraded 2026-08-20
6,812
$34.0K
-13.5%
Context
  • 6 earlier Form 4 trades (code P or S) here by this insider (6 sales), the last on May 20, 2026.
  • The trade is 1.6% of the 418,584 shares held after it.
  • 7 other insiders sold within 30 days.
  • 98 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief People Officer Ball Dorria L. sold about $34.0K of HNST under a 10b5-1 plan on Aug 20, 2026; 7 other insiders sold within 30 days and 98 funds added in the latest 13F quarter.
Bruce Curtiss James III
Chief Fin. & Operating Officer
SELL
2026-08-24 SECtraded 2026-08-20
3,129
$15.6K
-13.5%
Context
  • 1 earlier Form 4 trade (code P or S) here by this insider (1 sale), the last on May 20, 2026.
  • The trade is 0.5% of the 582,986 shares held after it.
  • 7 other insiders sold within 30 days.
  • 98 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Fin. & Operating Officer Bruce Curtiss James III sold about $15.6K of HNST under a 10b5-1 plan on Aug 20, 2026; 7 other insiders sold within 30 days and 98 funds added in the latest 13F quarter.
208 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
See all insider buying · insider selling
Showing the latest few. to see 203 more transactions and use the screener and CSV export. We store only your email; there is no password.
Seven facts, ranked against the sector · Rank is not a forecast
Insiders
net -$2.4M over 180 days
-$1.8M over 90 days
below 58% of Wholesale & Retail
Congress
no House purchase disclosed in the last 12 months
Funds
98 funds bought in last quarter
below 51% of Wholesale & Retail
Revenue
-1.9% year over year
below 67% of Wholesale & Retail
Margin
-4.2% net margin
below 76% of Wholesale & Retail
Buybacks
$19.1M repurchased, FY to 2026-06-30
below 59% of Wholesale & Retail
Short interest
9.8% of the float short (float per yahoo 2026-10-27) · 7.0 days to cover · settled 2026-10-15
more than 80% of Wholesale & Retail
What changed in the last 30 days
Oct 9SVP, Enterprise Dev. & Strat. Sternweis Thomas sold $122.5K (Oct 8)
Oct 8Officer THOMAS J STERNWEIS filed to sell $122.4K by Oct 8 (Form 144)
Why it matters
A Form 144 is a notice of intent to sell; the sale may not happen, and it says nothing about the price.

Watch HNST

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The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
+30.4%12M
-42%-7%+28%+63%2025-102025-122026-022026-042026-062026-082026-10 2026-08-20 · Vernon Carla sold $588.3K2026-08-10 · Mayle Jonathan sold $412.4K2026-05-20 · Vernon Carla sold $374.9K2026-03-05 · Vernon Carla sold $368.6K2026-03-05 · Vernon Carla sold $367.8K2025-11-20 · Vernon Carla sold $253.5K2026-03-03 · Winchell Stephen sold $209.3K2026-08-10 · Turner Andrea sold $182.3K2026-08-11 · Turner Andrea sold $155.8K2026-09-14 · Sternweis Thomas sold $137.0K2026-10-08 · Sternweis Thomas sold $122.5K2025-11-20 · Barton Katherine sold $75.1K2026-03-05 · Sheehey Brendan sold $64.3K2026-03-05 · Winchell Stephen sold $60.7K2026-08-20 · Sheehey Brendan sold $48.2K2026-03-09 · von Kunssberg Etienne sold $45.7K2026-03-05 · Ball Dorria L. sold $43.0K2026-03-05 · Sternweis Thomas sold $42.4K2026-05-20 · Winchell Stephen sold $40.5K2026-05-20 · Bruce Curtiss James III sold $39.8K2026-03-05 · Mayle Jonathan sold $36.3K2026-03-05 · von Kunssberg Etienne sold $34.7K2026-08-20 · Ball Dorria L. sold $34.0K2026-08-20 · Sternweis Thomas sold $32.0K2025-11-20 · Sheehey Brendan sold $30.8K2026-08-20 · Mayle Jonathan sold $30.7K2026-05-20 · Sheehey Brendan sold $30.7K2025-11-20 · Winchell Stephen sold $27.5K2026-08-21 · von Kunssberg Etienne sold $22.9K2026-05-20 · Ball Dorria L. sold $21.7K2026-05-20 · Sternweis Thomas sold $21.0K2026-05-20 · Mayle Jonathan sold $19.6K2026-08-20 · Bruce Curtiss James III sold $15.6K2026-05-22 · von Kunssberg Etienne sold $15.2K2025-11-20 · Sternweis Thomas sold $13.2K2026-08-20 · von Kunssberg Etienne sold $13.1K2025-11-21 · Barton Katherine sold $12.8K2025-11-20 · Ball Dorria L. sold $12.4K2025-11-20 · Mayle Jonathan sold $12.3K2026-05-20 · von Kunssberg Etienne sold $8.3K2026-10-08 · THOMAS J STERNWEIS filed to sell $122.4K2026-09-14 · THOMAS J STERNWEIS filed to sell $137.0K2026-08-25 · STEPHEN WINCHELL filed to sell $269.1K2026-08-21 · ETIENNE E VON KUNSSBERG filed to sell $22.9K2026-08-20 · Dorra Ball filed to sell $33.4K2026-08-20 · Curtiss Bruce filed to sell $15.3K2026-08-20 · Brendan Sheehey filed to sell $47.3K2026-08-20 · Carla Vernon filed to sell $577.4K2026-08-20 · Etienne von Kunssberg filed to sell $12.8K2026-08-20 · Jonathan Mayle filed to sell $30.1K2026-08-20 · Thomas Sternweis filed to sell $31.3K2026-08-10 · JONATHAN MAYLE filed to sell $412.1K2026-08-07 · Andrea Turner filed to sell $351.1K
Insider sellForm 144 (planned sale)
Indexed to 100, dividend-adjusted, not a price chart. When a name files heavily, the largest trades are drawn first.

Who owns HNST: institutional holders (13F)

13F holdings, latest reported quarter
BlackRock, Inc.
7,011,486 sh
$25.7M
MAK CAPITAL ONE LLC
4,776,088 sh
$17.5M
VANGUARD CAPITAL MANAGEMENT LLC
4,217,110 sh
$15.4M
ArrowMark Colorado Holdings LLC
2,923,546 sh
$10.7M
GEODE CAPITAL MANAGEMENT, LLC
2,587,170 sh
$9.5M

Congress trades in HNST

No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.

Activist and 5% holders (13D/13G)

No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.

HNST planned insider sales (Form 144)

Notice of intent to sell, filed before any sale
THOMAS J STERNWEIS
Filed 2026-10-08
$122.4K
THOMAS J STERNWEIS
Filed 2026-09-14
$137.0K
STEPHEN WINCHELL
Filed 2026-08-25
$269.1K
ETIENNE E VON KUNSSBERG
Filed 2026-08-21
$22.9K
Dorra Ball
Filed 2026-08-20
$33.4K

HNST mutual fund holders (N-PORT)

Funds ranked by the share of their own portfolio in this stock (N-PORT).
Meridian Contrarian Fund
$10.7M position · as of 2026-06-30
1.6%
Knights of Columbus Small Cap Equity Fund
$1.8M position · as of 2026-07-31
0.8%
Victory Integrity Discovery Fund
$596.6K position · as of 2026-06-30
0.6%
Ultra-Small Company Market Fund
$512.4K position · as of 2026-06-30
0.3%
AXS Green Alpha ETF
$167.6K position · as of 2026-06-30
0.3%
Inspire Small/Mid Cap ETF
$639.3K position · as of 2026-05-31
0.2%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M · % is the share of the fund's own portfolio
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders have filed to sell, before selling.
The record shows a net $2.4M sold by insiders over 180 days, 98 funds added last quarter, $2.1M in planned Form 144 sales. Each figure is a federal filing, dated the day it went public.
Backtest this pattern Open the screener
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Sector by SEC SIC code
CVNAWMTAMZNSNXWRVLVAZOPSMTWLFCTDUPURBNTTSH

HNST financials

Revenue growth
-1.9%
XBRL, annual
Net margin
-4.2%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
$342.0M
four quarters, 2025-07-01 to 2026-06-30
Net margin, TTM
-3.6%
net income over revenue, 2025-07-01 to 2026-06-30
Free cash flow, TTM
$52.7M
operating cash flow minus capex, 2025-07-01 to 2026-06-30
Debt to equity
n/a
no debt line filed
Cash flow to debt
n/a
no debt line filed
Return on equity
-6.9%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on assets
-5.2%
TTM net income over average of 2025-06-30 and 2026-06-30
Return on invested capital
n/a
pre-tax loss, no effective tax rate to apply
Return on capital employed
-8.2%
operating income (EBIT proxy) over average of 2025-06-30 and 2026-06-30 minus current liabilities
P/E, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
Enterprise value
n/a
no debt line filed
FCF yield
+10.3%
TTM free cash flow over market value at close 2026-10-26
PEG, trailing
n/a
trailing loss, a multiple of a loss is not meaningful
Price as of 2026-10-26. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
2025-122024-122023-122022-12
Revenue$371.3M$378.3M$344.4M$313.7M
Gross profit$123.8M$144.7M$100.5M$92.3M
Operating income-$18.5M-$6.3M-$38.9M-$49.8M
Net income-$15.7M-$6.1M-$39.2M-$49.0M
EPS (diluted)-0.14-0.06-0.42-0.53
Operating cash flow$15.1M$1.5M$19.4M-$76.3M
Cash$89.6M$75.4M$32.8M$9.5M
Dividends paidn/an/a$0$0
SEC XBRL, fiscal years, as known on 2026-10-28

HNST Stock Sonar score 5/7 axes

Find similar shapesCompare

HNST ranks highest on risk and compliance (61st percentile) and institutional and government (49th), and lowest on insider conviction (22nd), among Wholesale & Retail peers.

ProfitGrowthInsidersInstitutionsRisk
Profitability
25
Inputs
  • Return on equity-6.9% · 25 pct, sector of 206
  • Return on assets-5.2% · 30 pct, sector of 257
  • Return on invested capitalpre-tax loss, no effective tax rate to apply
  • Return on capital employed-8.2% · 21 pct, sector of 220
Growth
33
Inputs
  • Revenue growth, YoY-1.9% · 33 pct, sector of 311
  • Backlog growth, YoYno backlog line filed, or no year-earlier backlog
Insider conviction
22
Inputs
  • Net Form 4 buying (codes P and S), 180d-$1.4M · 45 pct, sector of 187
  • Insider buyers, 180d0 · 0 pct, sector of 189
Institutional and government
49
Inputs
  • Funds adding, latest quarter98 · 49 pct, sector of 234
  • Congress net buyers, 365dno Congress trades in 365 days
  • Federal contracts, 180dno federal contracts in 180 days
  • Lobbying spend, 4 quartersno lobbying filings in the last four quarters
Risk and compliance
61
Inputs
  • Short interest, % of float+9.8% · 28 pct, sector of 317
  • Recalls per $1B revenue, 3ynot measured for this sector, almost no peer has an event
  • EPA cases per $1B revenue, 5y0.00 per $1B · 100 pct, sector of 242
  • New text in Risk Factors, latest 10-K+9.9% · 54 pct, sector of 226
2 not measured: Financial health, US patents
  • Financial health needs 1 of 2 inputs, 0 present: no debt line filed
  • US patents needs 1 of 2 inputs, 0 present: patent data not loaded yet

5 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored

HNST filings, in plain words

Are Honest insiders buying or selling HNST?

In the 180 days to 2026-10-28, Honest insiders were net sellers, a net $2.4M across purchases and sales reported on Form 4, by 9 sellers.

Are there planned insider sales of HNST?

Yes. 13 Form 144 notices of planned insider sales were filed in the 90 days to 2026-10-28, covering $2.1M of stock; the latest, by THOMAS J STERNWEIS, was filed 2026-10-08.

Read the full summary

In the 180 days to 2026-10-28, Honest insiders were net sellers of HNST, a net $2.4M across purchases and sales reported on Form 4 by 9 sellers. 41% of the 22 insider sales were made under a Rule 10b5-1 plan; the rest were not flagged as planned. Insiders filed 13 Form 144 notices of intent to sell in the 90 days to 2026-10-28, covering $2.1M of stock. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.

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