BZUN Baozun (BZUN) Insider Trading, Ownership & Congress Trades
Wholesale & Retail · Retail-catalog & mail-order houses · CIK 0001625414
C-suite buying · 2
House members buying, 1 year
0
STOCK Act, US House only, disclosed up to 45 days after the trade
Funds added, last quarter
21
13F, latest reported quarter
Conversions, 180 days
2
Codes C/M, not in net · $0 priced
What the filings say about BZUN
Insiders, 180 days
+$1.1M net bought
2 buyers
Baozun insider trades (Form 4)
Form 4 buys and sells (codes P and S). Grants, option exercises
and conversions excluded.
Over the last 180 days, Baozun Inc. insiders bought a net $1.1M of stock across 52 Form 4 purchases and sales, with 2 insiders buying. Source: SEC Form 4 filings, as of 2026-10-28.
Foreign private issuer: most of its insiders are exempt from SEC Form 4, but some still file it; those filings are listed below, and the record may be incomplete.
Insider
Filed
Shares
Value
Since filing
Context
- 38 earlier Form 4 trades (code P or S) here by this insider (38 buys), the last on Oct 21, 2026.
- +5.1% median (+4.0% mean) 90-day return after 20 previous buys.
- The trade is 0.3% of the 1,695,772 shares held after it.
- No other insider bought within 30 days.
- 21 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Qiu Wenbin bought about $19.9K of BZUN on Oct 22, 2026; 21 funds added in the latest 13F quarter.Context
- 37 earlier Form 4 trades (code P or S) here by this insider (37 buys), the last on Oct 14, 2026.
- +4.9% median (+3.3% mean) 90-day return after 21 previous buys.
- The trade is 0.3% of the 1,690,072 shares held after it.
- No other insider bought within 30 days.
- 21 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Qiu Wenbin bought about $19.9K of BZUN on Oct 21, 2026; 21 funds added in the latest 13F quarter.Context
- 36 earlier Form 4 trades (code P or S) here by this insider (36 buys), the last on Oct 13, 2026.
- +4.8% median (+3.2% mean) 90-day return after 22 previous buys.
- The trade is 0.3% of the 1,684,372 shares held after it.
- 1 other insider bought within 30 days.
- 21 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Qiu Wenbin bought about $20.0K of BZUN on Oct 14, 2026; 1 other insider bought within 30 days and 21 funds added in the latest 13F quarter.Context
- 35 earlier Form 4 trades (code P or S) here by this insider (35 buys), the last on Oct 12, 2026.
- +4.9% median (+3.3% mean) 90-day return after 23 previous buys.
- The trade is 0.3% of the 1,678,572 shares held after it.
- 1 other insider bought within 30 days.
- 21 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Qiu Wenbin bought about $20.1K of BZUN on Oct 13, 2026; 1 other insider bought within 30 days and 21 funds added in the latest 13F quarter.Context
- 34 earlier Form 4 trades (code P or S) here by this insider (34 buys), the last on Sep 21, 2026.
- +5.1% median (+3.4% mean) 90-day return after 24 previous buys.
- The trade is 0.4% of the 1,672,772 shares held after it.
- 1 other insider bought within 30 days.
- 21 funds added in the 13F quarter to Jun 30, 2026.
Insider activity: Chief Executive Officer Qiu Wenbin bought about $20.0K of BZUN on Oct 12, 2026; 1 other insider bought within 30 days and 21 funds added in the latest 13F quarter.52 transactions on record
Since filing: total return from the first close after the filing to the latest close, dividend-adjusted. Not a forecast.
Context lines are counts over the filings above and returns from our own price history, never a price level. Not investment advice.
Seven facts, ranked against the sector ·
Rank is not a forecast
Insiders
net +$1.1M over 180 days
+$296.3K over 90 days
more than 91% of Wholesale & Retail
Congress
no House purchase disclosed in the last 12 months
Funds
21 funds bought in last quarter
below 75% of Wholesale & Retail
Revenue
+10.2% year over year
more than 75% of Wholesale & Retail
Margin
-2.4% net margin
below 72% of Wholesale & Retail
Buybacks
$1.5M repurchased, FY to 2025-12-31
below 86% of Wholesale & Retail
Short interest
1.9% of the float short (float per yahoo 2026-10-27) · 2.1 days to cover · settled 2026-10-15
below 74% of Wholesale & Retail
What changed in the last 30 days
Oct 23Chief Executive Officer Qiu Wenbin bought $100.0K (5 trades, Oct 12 to Oct 22)
Watch BZUN
A free account keeps a watchlist and can send one email a day when insiders, funds or Congress file on the names in it. No password and no card.
The year, with the filings on it
Total return over 12 months. Each marker is a filing; hover or tap one for the detail.
-4.8%12M
Insider buy
Indexed to 100, dividend-adjusted, not a price chart.
When a name files heavily, the largest trades are drawn first.
Who owns BZUN: institutional holders (13F)
13F holdings, latest reported quarter
2,414,558 sh
$6.9M
1,114,919 sh
$3.2M
890,508 sh
$2.5M
798,036 sh
$2.3M
780,391 sh
$2.2M
Congress trades in BZUN
No Congress trades reported
No House member has disclosed a trade in this stock. See what Congress is buying.
Activist and 5% holders (13D/13G)
No 5%+ ownership filings
Nobody has filed for crossing 5%. That is a fact, not missing data.
BZUN planned insider sales (Form 144)
No planned-sale notices
No insider has filed to sell. Watch this after a run-up.
BZUN mutual fund holders (N-PORT)
Funds ranked by the share of their own portfolio in this stock (N-PORT).
Invesco Golden Dragon China ETF
$81.1K position · as of 2026-07-31
0.1%
State Street(R) SPDR(R) S&P(R) Emerging Markets Small Cap ETF
$106.5K position · as of 2026-06-30
0.0%
VOYA MULTI-MANAGER INTERNATIONAL SMALL CAP FUND
$58.8K position · as of 2026-07-31
0.0%
ActivePassive International Equity ETF
$72.1K position · as of 2026-05-31
0.0%
Avantis International Small Cap Value Fund
$23.9K position · as of 2026-05-31
0.0%
Dimensional Emerging Markets Sustainability Core 1 ETF
$19.4K position · as of 2026-07-31
0.0%
SEC N-PORT, monthly, about 60 days late · funds ≥ $10M ·
% is the share of the fund's own portfolio
Live price
Daily candles from TradingView, under their licence. No filings marked.
Why this name is on the desk
Insiders are net buyers of their own stock.
The record shows a net $1.1M bought by insiders over 180 days, 21 funds added last quarter. Each figure is a federal filing, dated the day it went public.
BZUN financials
Revenue growth
+10.2%
XBRL, annual
Net margin
-2.4%
Ratios from the company's XBRL filings, latest filings
Revenue, TTM
n/a
fewer than four consecutive quarters of revenue filed
Revenue, TTM BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Single quarter
Net margin, TTM
n/a
needs four consecutive quarters of both revenue and net income
Net margin, TTM BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Single quarter
Free cash flow, TTM
n/a
fewer than four consecutive quarters of operating cash flow
Free cash flow, TTM BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Single quarter
Debt to equity
0.33x
long-term 2021-12-31 plus current 2025-12-31; equity 2025-12-31
Debt to equity BZUN
| FY Dec 2025 | 0.33x |
| FY Dec 2024 | 0.31x |
| FY Dec 2023 | 0.27x |
| FY Dec 2022 | 0.25x |
| FY Dec 2021 | 0.47x |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
Cash flow to debt
n/a
needs four quarters of operating cash flow
Cash flow to debt BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
Return on equity
n/a
fewer than four consecutive quarters of net income
Return on equity BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
Return on assets
n/a
fewer than four consecutive quarters of net income
Return on assets BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
Return on invested capital
n/a
fewer than four consecutive quarters of operating income
Return on invested capital BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
Return on capital employed
n/a
fewer than four consecutive quarters of operating income
Return on capital employed BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
P/E, trailing
n/a
fewer than four consecutive quarters of diluted EPS
P/E, trailing BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
Enterprise value
$878.5M
market value at close 2026-10-27 on 2018-12-31 shares, plus long-term 2021-12-31 plus current 2025-12-31, minus cash 2025-12-31
Enterprise value BZUN
| FY Dec 2025 | $759.4M |
| FY Dec 2024 | $401.0M |
| FY Dec 2023 | -$561.0M |
| FY Dec 2022 | -$213.4M |
| FY Dec 2021 | $80.3M |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
FCF yield
n/a
fewer than four consecutive quarters of operating cash flow
FCF yield BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
PEG, trailing
n/a
fewer than four consecutive quarters of diluted EPS
PEG, trailing BZUN
| FY Dec 2025 | n/a |
| FY Dec 2024 | n/a |
| FY Dec 2023 | n/a |
| FY Dec 2022 | n/a |
| FY Dec 2021 | n/a |
| none filed |
At each fiscal year end
Trailing four quarters at each quarter end
Price as of 2026-10-27. Hover or tap a tile for its yearly and quarterly history.
Method
TTM is four consecutive fiscal quarters; Q4 is the year minus nine months when not filed. Returns use the average of opening and closing balances. EBIT is approximated by operating income. PEG uses trailing EPS growth.
Fundamentals
Annual figures from XBRL filings. Pick a past date to see them as known then.
| 2025-12 | 2024-12 | 2023-12 | 2022-12 | |
|---|---|---|---|---|
| Revenue | $9.9B | $9.4B | $8.8B | $8.4B |
| Operating income | $56.6M | -$114.8M | -$206.4M | $33.3M |
| Net income | -$242.1M | -$185.2M | -$278.4M | -$653.3M |
| EPS (diluted) | -1.40 | -1.03 | -1.56 | -3.56 |
| Operating cash flow | $420.4M | $101.3M | $448.3M | $382.6M |
| Cash | $907.3M | $1.3B | $2.1B | $2.1B |
| Buybacks | $10.2M | $95.5M | $0 | $446.6M |
| Dividends paid | $22.2M | $1.1M | $1.1M | $0 |
SEC XBRL, fiscal years, as known on 2026-10-28
BZUN Stock Sonar score 5/7 axes
Find similar shapesCompareBZUN ranks highest on insider conviction (87th percentile) and risk and compliance (85th), and lowest on institutional and government (25th), among Wholesale & Retail peers.
5 of 7 axes scored. Each is a percentile against sector peers (all companies when the sector is thin); higher is better. An unscored axis is unmeasured, not low. How it is scored
BZUN filings, in plain words
Are Baozun insiders buying or selling BZUN?
In the 180 days to 2026-10-28, Baozun insiders were net buyers, a net $1.1M across purchases and sales reported on Form 4, by 2 buyers.
Read the full summary
In the 180 days to 2026-10-28, Baozun insiders were net buyers of BZUN, a net $1.1M across purchases and sales reported on Form 4 by 2 buyers. 2 different insiders reported purchases within the last 90 days, a cluster buy, which is rarer than a single purchase. Each figure is counted from SEC and House filings as of 2026-10-28, dated the day the filing was made public.
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