Elser Financial Planning, Inc 13F holdings
Elser Financial Planning, Inc reported 81 positions with a total reported value of $2.3B as of 2026-06-30, in its 13F for Q2 2026, filed 2026-07-14. Top holdings by reported value: MBIN MERCHANTS BANCORP IND (58.1%), DIMENSIONAL ETF TRUST (36.3%), LLY ELI LILLY & CO (1.0%), SCHWAB STRATEGIC TR (0.7%), VANGUARD INDEX FDS (0.6%). Against 2026-03-31 it opened 8 new positions and exited 17. Next 13F due by 2026-11-14, the legal deadline 45 days after the quarter ending 2026-09-30.
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Top holdings
25 largest of 81 positions · reported value as of 2026-06-30
| Holding | Shares | Reported value | % of portfolio |
|---|---|---|---|
| MBIN MERCHANTS BANCORP IND | 26,808,625 | $1.3B | 58.1% |
| DIMENSIONAL ETF TRUST | 17,575,801 | $836.2M | 36.3% |
| LLY ELI LILLY & CO | 19,007 | $22.8M | 1.0% |
| SCHWAB STRATEGIC TR | 489,166 | $15.0M | 0.7% |
| VANGUARD INDEX FDS | 31,869 | $14.2M | 0.6% |
| ISHARES TR | 288,100 | $8.1M | 0.4% |
| AAPL APPLE INC | 25,735 | $7.4M | 0.3% |
| VANGUARD MUN BD FDS | 126,207 | $7.4M | 0.3% |
| FIRST TR EXCHANGE-TRADED FD | 20,569 | $4.0M | 0.2% |
| JPM JPMORGAN CHASE & CO | 7,205 | $2.4M | 0.1% |
| VANGUARD SCOTTSDALE FDS | 29,497 | $2.3M | 0.1% |
| VANGUARD BD INDEX FDS | 43,641 | $2.2M | <0.1% |
| JNJ JOHNSON & JOHNSON | 8,544 | $2.2M | <0.1% |
| NVDA NVIDIA CORPORATION | 10,764 | $2.2M | <0.1% |
| COST COSTCO WHOLESALE CORPORATION | 2,268 | $2.1M | <0.1% |
| MSFT MICROSOFT CORP | 5,109 | $1.9M | <0.1% |
| BRO BROWN & BROWN INC | 29,501 | $1.9M | <0.1% |
| AN AUTONATION INC | 6,732 | $1.6M | <0.1% |
| GOOGL ALPHABET INC | 4,310 | $1.5M | <0.1% |
| NVS NOVARTIS AG | 8,978 | $1.4M | <0.1% |
| SPDR SERIES TRUST | 8,400 | $1.3M | <0.1% |
| MU MICRON TECHNOLOGY INC | 1,023 | $1.2M | <0.1% |
| VANGUARD TAX-MANAGED FDS | 15,288 | $1.1M | <0.1% |
| UNP UNION PAC CORP | 3,721 | $1.0M | <0.1% |
| VANGUARD WORLD FD | 6,158 | $891.6K | <0.1% |
SEC FORM 13F · Q2 2026 · VALUES AS REPORTED, NOT PRICES
New positions this quarter
Held at 2026-06-30, not at 2026-03-31 · 8 in all · reported value as of 2026-06-30
| Holding | Shares | Reported value | % of portfolio |
|---|---|---|---|
| AMERICAN CENTY ETF TR | 12,965 | $536.9K | <0.1% |
| AME AMETEK INC | 588 | $341.6K | <0.1% |
| ETN EATON CORP PLC | 569 | $242.5K | <0.1% |
| V VISA INC | 700 | $240.2K | <0.1% |
| QUANTA SVCS INC | 302 | $217.5K | <0.1% |
| XYZ BLOCK INC | 2,450 | $216.4K | <0.1% |
| VANGUARD WHITEHALL FDS | 2,176 | $213.7K | <0.1% |
| VANGUARD STAR FDS | 2,488 | $212.7K | <0.1% |
Sold out
Held at 2026-03-31, gone by 2026-06-30 · 17 in all · reported value as of 2026-03-31
| Holding | Shares 2026-03-31 | Reported value | % of portfolio then |
|---|---|---|---|
| KO COCA COLA CO | 15,985 | $1.2M | <0.1% |
| FORIAN INC | 402,972 | $834.2K | <0.1% |
| WPM WHEATON PRECIOUS METALS CORP | 4,715 | $639.2K | <0.1% |
| TT TRANE TECHNOLOGIES PLC | 1,290 | $548.7K | <0.1% |
| T AT&T INC | 16,454 | $464.1K | <0.1% |
| GEV GE VERNOVA INC | 375 | $336.2K | <0.1% |
| SHEL SHELL PLC | 3,318 | $311.1K | <0.1% |
| KR KROGER CO | 3,952 | $286.2K | <0.1% |
| BAC BANK AMERICA CORP | 5,725 | $278.3K | <0.1% |
| ELV ELEVANCE HEALTH INC FORMERLY | 873 | $261.7K | <0.1% |
| PFE PFIZER INC | 8,991 | $256.2K | <0.1% |
| ABT ABBOTT LABORATORIES | 2,307 | $236.3K | <0.1% |
| CTVA CORTEVA INC | 2,746 | $231.0K | <0.1% |
| LBRDK LIBERTY BROADBAND CORP | 31,650 | $225.7K | <0.1% |
| CHTR CHARTER COMMUNICATIONS INC | 1,001 | $214.3K | <0.1% |
| HSBC HSBC HLDGS PLC | 2,500 | $209.3K | <0.1% |
| SPY STATE STR SPDR S&P 500 ETF T | 6,941 | $208.7K | <0.1% |
Biggest increases and decreases
Positions held at both quarter ends, by change in shares · reported value as of 2026-06-30
Increases
| Holding | Shares 2026-03-31 | Shares 2026-06-30 | Change | Reported value |
|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | 17,213,469 | 17,575,801 | +2.1% | $836.2M |
| VANGUARD INDEX FDS | 23,284 | 31,869 | +36.9% | $14.2M |
| VANGUARD MUN BD FDS | 96,731 | 126,207 | +30.5% | $7.4M |
| VANGUARD WORLD FD | 1,335 | 6,158 | +361.3% | $891.6K |
| VANGUARD WELLINGTON FD | 3,945 | 5,618 | +42.4% | $569.2K |
| UNH UNITEDHEALTH GROUP INC | 851 | 1,000 | +17.5% | $415.6K |
| VANGUARD INTL EQUITY INDEX F | 10,310 | 10,981 | +6.5% | $754.0K |
| VANGUARD TAX-MANAGED FDS | 14,863 | 15,288 | +2.9% | $1.1M |
| MU MICRON TECHNOLOGY INC | 1,001 | 1,023 | +2.2% | $1.2M |
| QCOM QUALCOMM INC | 1,631 | 1,740 | +6.7% | $321.5K |
| TSLA TESLA INC | 738 | 784 | +6.2% | $329.8K |
| ABBV ABBVIE INC | 2,629 | 2,696 | +2.5% | $678.4K |
Decreases
| Holding | Shares 2026-03-31 | Shares 2026-06-30 | Change | Reported value |
|---|---|---|---|---|
| MBIN MERCHANTS BANCORP IND | 26,983,101 | 26,808,625 | -0.6% | $1.3B |
| LLY ELI LILLY & CO | 25,824 | 19,007 | -26.4% | $22.8M |
| UNP UNION PAC CORP | 6,893 | 3,721 | -46.0% | $1.0M |
| AAPL APPLE INC | 27,648 | 25,735 | -6.9% | $7.4M |
| CAT CATERPILLAR INC | 1,279 | 798 | -37.6% | $849.8K |
| AN AUTONATION INC | 8,161 | 6,732 | -17.5% | $1.6M |
| CVX CHEVRON CORPORATION | 4,371 | 2,365 | -45.9% | $392.1K |
| WMT WALMART INC | 5,433 | 2,534 | -53.4% | $287.0K |
| MSFT MICROSOFT CORP | 5,955 | 5,109 | -14.2% | $1.9M |
| META META PLATFORMS INC | 1,062 | 557 | -47.6% | $313.5K |
| JPM JPMORGAN CHASE & CO | 7,953 | 7,205 | -9.4% | $2.4M |
| ALLE ALLEGION PLC | 2,435 | 1,538 | -36.8% | $365.9K |
CIK 2028202 · 13F FILINGS ON EDGAR · INFORMATIONAL ONLY
